Maximize your ROI with value-based Smart Bidding. Automatically set bids to get the most conversion value for your campaign, while staying on-budget. Learn more 👉 https://goo.gle/4cfRBAM #SummerofAIEssentials #GoogleAds
Google Ads
Advertising Services
Mountain View, California 777,229 followers
The official page for updates, tips, and inspiration from the Google Ads team.
About us
Get started with the Google Ads AI Essentials→ g.co/ads/aiessentials ✅ The official page for updates, tips, and inspiration from the Google Ads team.
- Website
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g.co/ads/aiessentials
External link for Google Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Mountain View, California
- Specialties
- Online Advertising
Updates
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All week, Ginny Marvin will be sharing tips to help you level up your lead gen with value-based bidding 🚀 Check out episode 1 below ⬇️ #GoogleAds #SummerofAIEssentials
Is value-based bidding for lead gen right for you? This week, I’m sharing quick, 2-minute ☕ coffee break tips on using value-based bidding strategies (max conv value / tROAS) for lead gen. In today’s, coffee-break, we’ll cover how to evaluate whether value-based bidding is right for you. And if you’ve got questions, let me know in the comments below. Tomorrow, tune in for tips on identifying the right data & goals. #googleads #leadgeneration #ppc
Is value-based bidding for lead gen right for me
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We’re excited to share that generative AI creative tools are rolling out now to App campaigns, alongside enhanced asset reporting to help you make performance decisions. Read more here ➡️ https://goo.gle/3LWCJw9
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Both Versace and Hairstory used the Ads Power Pair of Search and Performance Max to increase sales with Google AI. Check out how they harnessed its potential in different ways 👉https://goo.gle/3YvnRfL #GoogleAds #SummerofAIEssentials
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Is your business ready for back-to-school season? From deals to in-store shopping, check out our guide to what matters most to shoppers →https://goo.gle/4dsu8gw
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Missed our Google Ads Academy session on "The Fundamentals of Profit-Driven Marketing?" No problem, you can still catch the replay! Learn how to plan your marketing investments with available Google Ads tools and drive growth that directly aligns with your targets. Watch now →https://goo.gle/3WqwKoh
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By harnessing the power of Web to App Connect, adidas adapted their campaigns across channels and made more informed decisions. This helped them increase their ROAS by 2.4X. 👇 https://goo.gle/3SsuxaM #GoogleAds #SummerofAIEssentials
How adidas drives impact across web and app channels with Google AI | #GML2024
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Want to hear about the latest improvements to our generative AI creative tools? Are you excited for more asset reporting in Performance Max? Learn more about our latest creative launches → https://goo.gle/3zYueOw
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Did you know choosing Performance Max for your advertising campaigns leverages Google AI ✨ across bidding, audiences, creatives, attribution, budget optimization, and more? Check out our Google Case Study to see how Domma skyrocketed with Performance Max. 🚀 Watch on YouTube! 👀 https://goo.gle/3yskPyf
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Join our upcoming Google Ads Academy session, The Fundamentals of Profit-Driven Marketing, to learn how to use Google AI to capture profitable opportunities as they arise without artificial budget constraints. We’ll have product experts available to answer your questions live to help maximize your campaign performance. Register now → https://goo.gle/3WlP95P
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