After almost three years in the role, our CMO, Scott Opiela, reflects on how Acoustic has evolved to better support our customers. From launching new product innovations to reimagining our CX organization, we're working every day to empower our customers with the tools, knowledge, and support they need to meet and exceed their marketing goals. 🚀 Read Scott's blog post via the comments to learn more. 👇 #CustomerSuccess #CX #Marketing
Acoustic
Software Development
Conway, Arkansas 75,807 followers
Be 1-to-1 with everyone.
About us
Acoustic is a customer-obsessed marketing technology company committed to creating powerful tools that are easy to use. For more than ten years, we’ve been a technological leader, providing unified marketing and digital customer experience insights, campaign execution, behavioral experience analytics, and optimized pricing, promotion, markdown, and collaboration technology. Our goal is to help brands build closer, lasting, more rewarding customer connections through data-driven visibility and personal, relevant, and frictionless engagement. We have 600 employees around the globe, allowing us to maintain a local presence with a global footprint. With the help of our award-winning technology and unbeatable client success teams, businesses across industries can drive customer lifetime value.
- Website
-
http://www.acoustic.com
External link for Acoustic
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- Conway, Arkansas
- Type
- Privately Held
- Founded
- 2019
- Specialties
- Digital marketing, Marketing analytics, Personalization, Mobile marketing, Marketing automation, Pricing and promotion, Customer experience analytics, Email marketing, Behavioral experience insights, Behavioral insights, Journey orchestration, Digital experience analytics, Multichannel marketing, Markdown technology, Pricing optimization, Promotion optimization, MarTech, and Marketing
Locations
Employees at Acoustic
Updates
-
Third-party cookies may not be deprecating, but why should your customer data strategy rely on the changing priorities and roadmaps of Big Tech companies? 🤔 Our Director of Marketing Strategy, Jessica Mok, sat down with Forbes to discuss why first-party behavioral data remains critical to creating privacy-first customer experiences and enabling brands to future-proof their marketing strategies. 💥 Read the interview to learn how first-party data enables brands to understand customers on an individual level and empowers you to create experiences that resonate: https://lnkd.in/eZ65CwS9 #Personalization #DataStrategy #Marketing
-
🎉 Have you heard? Acoustic Connect has been named a Leader in the Q2 2024 SPARK Matrix™ for Mobile Engagement Automation by Quadrant Knowledge Solutions! Ranked as #1 in Technology Excellence, we were evaluated for mobile marketing capabilities, such as: 🌟 Data integration 🌟 Customer journey orchestration 🌟 Campaign development and delivery 🌟 Optimization and testing 🌟 Reporting and dashboarding We’re honored to be recognized for enabling marketers to build stronger connections with their audience. ✏️ Learn more in the full blog, linked in the comments. #Marketing #MobileMarketing #MultichannelMarketing
-
-
📧🔔 Don’t be another unread email in your customer’s crowded inbox. Because email marketing is one of the most effective ways for brands to communicate with their customers, it’s also one of the most popular tools for brands to leverage. So, when inboxes are flooded, how can you create emails that stand out? Our Enablement Specialist Antoni Lacki gathered 6️⃣ tips for creating attention-grabbing emails — from crafting the best subject lines to creating CTAs that convert. To read the full list, check out his blog linked in the comments. #EmailMarketing #MarketingStrategy #Marketing
-
-
📣 Calling all marketers in Sydney! Tomorrow, our VP of Sales and General Manager of APJ, Aidan Lynch, is speaking at the latest DA Martech Breakfast Series event, "Building Blocks for Successful Personalisation." Join Aidan to learn practical tips for creating personalised experiences that engage your customers and drive business growth. 🔗 Register here to attend online or in-person: https://lnkd.in/dfAzwj9V #Event #Marketing #Tips
DA x Acoustic | Building Blocks for Successful Personalisation - Digital Alchemy
https://www.digitalalchemy.global
-
🥇 In the Olympics, milliseconds can be the difference between a gold medal and missing out on the podium completely. In his latest blog post, our CMO Scott Opiela reflects on how reacting in real time can make or break marketing success as well. When every second counts, being able to respond to customer needs in the moment can set your brand apart from the competition. ⭐ Read Scott's blog post via the comments to learn more. #Olympics #Data #MarketingStrategy
-
-
🗓️ In two weeks, we’re partnering with MarketingProfs to discuss what you can do to make your email marketing campaigns stand out in crowded inboxes. You’ll hear from our VP of Product, Darryl Bolduc, as well as our Associate Account Director, Christy Lee McCray, as they give practical tips to help you drive results through email. The session will cover: ✅ How to make every section of your email count ✅ Ways to boost your KPIs ✅ Strategies for incorporating AI to optimize your processes Save your seat today: https://lnkd.in/dcq9VGxi #MarketingStrategy #EmailMarketing #BestPractices
Driving Results Through Email: Maximize Deliverability and Engagement
marketingprofs.com
-
💻 Customers today expect a more personalized marketing experience, but often, marketing teams lack the technology needed to keep up. Brands need a marketing technology framework that offers speed and simplicity, with features like: ✔️ Data accessibility ✔️ Integrations ✔️ Behavioral insights ✔️ Personalization ✔️ QA and reporting ✔️ Training But when your MarTech isn’t meeting your expectations, how do you find a new solution, and what does the process look like when you’re ready to switch? For answers to these questions and more, read our latest blog post via the link in the comments. #Marketing #MarketingStrategy #MarTech
-
-
Google’s uncertainty about third-party cookies may leave you with a crumbling marketing strategy. Start using first-party data today with Acoustic Connect. 🔗 Link in comments. #Google #DigitalMarketing #Data
-
🚨 Despite several delays, Google is no longer deprecating third-party cookies. So how does this latest shift from the tech giant impact your brand? In this article from CMSWire, our CMO Scott Opiela shares why brands must invest in first- and zero-party data rather than relying on unpredictable third-party sources like Google.👇 Read the article to learn how your brand can create a reliable data strategy that strengthens your customer relationships and sets you up for long-term success: https://lnkd.in/ePW2cU2F #Google #CookieDeprecation #DataStrategy
Goodbye, Cookies Deprecation: Google Ends It
cmswire.com