Our latest launch, brought to life with some early-access fun in partnership with Shopify!
When’s the last time you saw a product launch that stopped you in your tracks? The best campaigns in the world are remembered because of two elements: 1. They are rewarding to experience 2. They are very specific to their customer That’s exactly what Glossier, Inc. and Shop’s latest collab did this week in New York, Chicago, and LA. A few months ago, Glossier, Inc. CEO Kyle Leahy reached out and wanted to work with Shopify closer. They were planning to launch their new Boy Brow product. Glossier, Inc.’s known for their connection with their customer. They wanted to do something that would help them cut through the noise and connect with their most engaged customers in a way that made them feel exclusive. Naturally, I introduced her to the Shop App team. This weekend, Glossier, Inc. launched Boy Brow Arch with a series of billboards in NYC, Chicago, and LA in partnership with the Shop app. These are not ordinary billboards. Every billboard had a QR code. When a customer scans it, it directs them to an online experience powered by the Shop app that gives them exclusive early access to the product. Using Shop’s geo-gated technology, we were able to heat-map exactly where customers could get the product - a small area around the billboard only, so you had to see it to believe it. This is how the best of offline and online commerce come together to make incredible experiences for your customers. This is what we are building at Shopify. Have you seen the billboards? Drop a comment below!