Etsy

At Etsy, Keeping Commerce Human means working to strengthen the creative economy and helping makers access the resources they need to thrive. This year, Etsy is thrilled to support organizations that are working to widen pathways to creative entrepreneurship, powered by the Etsy Uplift Fund. These include: 🪡 The Makers Future Fund, run by Nest, which provides artisans with access to capital and business training to unlock growth, and 🌱 DreamCreative, from DreamSpring, which offers personalized funding solutions and complimentary business education crafted specifically for creatives. We’re proud of Etsy’s role in helping creative entrepreneurs both on and off our platform thrive. For more information on the Uplift Fund, read on: https://lnkd.in/gTYX3xJt

🧡 Community is at the heart of all we do at Etsy. Today, we were thrilled to host thousands of creative entrepreneurs from around the world in our largest seller event of the year, Etsy Up: an annual virtual gathering crafted specifically to inspire, to build community and to educate sellers on new ways to run and grow their creative businesses! As part of the program, we shared tips and tricks to help sellers get ready for the upcoming holiday season - one of their most important times of the year! 🎁 Plus, we revealed our 2024 Etsy Design Award finalists, celebrating the work of extraordinary sellers from around the world. Check out some of the insights and the finalists here: https://etsy.me/3ZgqPoU

In Etsy’s latest ad campaign – and here on LinkedIn – we’re celebrating and spotlighting our incredible sellers. That includes designer and vintage expert Halima Garrett, owner of Etsy shop Threads of Habit, who sources local vintage pieces and fabrics and upcycles them into gorgeous modern apparel. A few fun facts about her: 🧵Halima started her shop as an outlet for her thrifting hobby, before growing it into a design business ♻️She’s passionate about vintage fabric because it’s high quality and more sustainable – and the prints are one of a kind! 💖Her grandmother owned a thrift store in Brooklyn, igniting Halima’s own interest in vintage clothing “Everything comes from my vision, from sourcing the fabrics to sewing, designing, styling – it’s really a creative process that I enjoy,” Halima shared. “Whether they are vintage or upcycled, these are one of a kind pieces, and I hope that translates to my customer.” Click the link to learn more about Halima’s journey to become an entrepreneur on Etsy: etsy.me/4eeDfSA

We’re making it even easier to find the best of the best on Etsy. 🔎 With over 100 million items on the Etsy marketplace that don’t map back to a catalog or SKU, it’s essential that our teams find innovative ways to surface relevant, high-quality items for shoppers. We recently shared that Etsy is now factoring the quality of a listing into where it shows up in search results and recommendations – including key factors like listing detail, photo quality, customer service track record and more. We’ve also improved the variety of listings we’re serving up in search results, giving more sellers visibility while helping buyers discover great items, even when they’re not sure what they’re looking for. And, we’re providing sellers with tools that give them more actionable insights than ever before to help them improve their visibility on our platform and chart their path to success on Etsy. For more on how we’re elevating the best items Etsy sellers have to offer, check out our latest news blog: https://etsy.me/quality

At Etsy, we know there’s so much value in hearing firsthand from our seller community about their business journeys and how Etsy can help them grow. 🌱 One way we’re doing this? Connecting face-to-face with sellers. Etsy VP Chirag Patel joined a meet-up of the Etsy seller community in Brighton, UK. During their regularly scheduled time to connect, sellers shared their insights and experiences selling on Etsy. Some of the makers in the Brighton community have run their businesses on Etsy for more than a decade! 🧡 We’re so grateful to the Brighton seller community for opening their meeting to Chirag and sharing their valuable perspectives. We’re excited to see more of our Etsy community IRL in the future!

We’re always working to deliver for our sellers – from crafting a marketplace that helps buyers discover their unique items, to nurturing a community of fellow creative entrepreneurs that can help them grow. We recently welcomed Etsy seller Melanie Abrantes, who crafts wooden and cork home goods, to Etsy’s HQ in Brooklyn. Melanie joined members of the Etsy Community team to connect and share insights into how she’s grown her business on Etsy and, of course, capture some content before heading off to teach a wood carving workshop in Brooklyn. Check out some photos of her visit and her work below! Thanks so much for stopping by, Melanie!

🔎 Etsy’s teams are constantly innovating to deliver more relevant search results to buyers and help them discover the perfect item. One of the tools our engineers leverage is computer vision to create experiences like visual search and visually similar recommendations. These offer buyers additional paths to find what they’re looking for, powered by machine learning models that encode images as vector representations. How cool is that?! Dive into Etsy’s Code as Craft blog to hear how some of our engineers tackled the complexities of developing a novel evaluation framework with generative AI, bridging the gap between text queries and image retrieval. Read it here: https://etsy.me/visual 🔎🛒🧡

The magic of Etsy is created by the real people behind every purchase. We’ve been shouting it from the rooftops – and posting it on the side of buildings. Here on LinkedIn, we’re introducing you to the makers behind the billboards. Meet Juliana Pache, jewelry maker and owner of Pache Studio: 🖐️Juliana handcrafts colorful, unique earrings from polymer clay 🗽She’s is a native New Yorker, and creates all of her jewelry at her home in Brooklyn 🎨The colors and patterns of Juliana’s jewelry are inspired by her Caribbean heritage  “To me, Keeping Commerce Human means using my own two hands, thinking about the person who’s going to receive what I'm creating,” Juliana shared. “[It means] thinking about what it means to be a human being creating something for somebody else.” Watch below for Juliana’s reaction the first time she saw the finished advertisement featuring her and her shop. To learn more about Juliana’s story, click here: https://etsy.me/pache

This evening Etsy reported our second quarter results.  “We are pleased that second quarter consolidated results included sequential acceleration of Etsy marketplace year-over-year GMS, higher consolidated revenue both year-over-year and sequentially, and strong adjusted EBITDA profitability,” said Josh Silverman, Etsy, Inc. Chief Executive Officer. ”Gifting is proving to be a winning theme - driving growth as a key source of differentiation for Etsy. We are making excellent progress with other bold moves and investments meant to raise consideration among buyers - to help us stand apart more than ever. While this is a challenging environment for our type of goods, we are focused on reigniting Etsy marketplace growth and gaining market share.” We also announced Etsy Insider: our buyer membership beta program, designed to make supporting small businesses more rewarding, in more ways, more often. In mid-September, we’ll begin inviting select buyers in the United States. Our teams are focused on helping shoppers think of Etsy first and more often, driving more sales for the millions of small businesses on our platform. To watch the full video earnings call, see investors.etsy.com, and read more about Etsy Insider here: etsy.me/insider.

Keeping Commerce Human means dedicating time to connect face-to-face with some of our fabulous sellers, including our vibrant community in San Francisco! Leaders from the Etsy Communications & Community teams Kelly Clausen and Sarah Marx - Calabrese joined Trust & Safety leaders Alice Wu Paulus and Claudia Pfalzer and Director of Marketplace Policy, Sophie Duba for a meet-and-greet with some of our Bay Area sellers. We heard from these entrepreneurs about their experiences on Etsy, their business journeys and how Etsy can help them grow. “It was incredibly refreshing to connect, collaborate, and brainstorm with Etsy team members and successful sellers,” said Cara Nguyen of YumChaSF on Etsy, who joined the meet-up. “These encounters not only foster meaningful relationships but also provide a sense of community and shared purpose, reminding us of the value of personal connections in business.” We’re excited to see more sellers IRL in the future!