Developer Marketing Alliance

It's time to grab AI by the horns. 🤘 Marketers have the opportunity to maximize stakeholder alignment, personalize customer experiences and optimize campaign performance by using AI. But how, and even if you know, how do you keep up with the ever-evolving landscape of AI and its tools? We can help: Cue AI for Marketers Summit coming to San Francisco on October 24. 🌉 In partnership with us and our sister communities Product Marketing Alliance, and CMO Alliance, Revenue Marketing Alliance are bringing you one day of tackling all aspects of AI in marketing, where you'll be able to leverage AI to its maximum potential, enabling quick and actionable results to take back to your company and implement into your strategies. Sounds sweet, right? If you still need convincing, grab your brochure for more details 👉 https://lnkd.in/eGsYuseM

Last year, our research found that the bulk of #marketing budgets were being spent in: 📆 Events 💰 Paid advertising ✍ Blogging 💻 Software Want to find out what's changed and what #developermarketing professionals are spending their budgets on? Fill out our survey and be part of 2024's research! 👉 https://lnkd.in/eTRgrSJc

The past two days at the Developer Engagement Summit in San Francisco have been nothing short of phenomenal 🌉 🚀 We were thrilled to see developers, marketers, and industry leaders come together for an event filled with insightful discussions, hands-on workshops, and invaluable networking. A heartfelt thank you to our amazing speakers, sponsors, and every attendee who made this event possible. 🙌 👏 Jon Rooney, Sonia Mehta Sidhpura, Kelly Shalk, Peter Marcus Kim, Chris Apaliski, Ike Bennion, Chris Churilo, Uttam Tripathi, Sean Falconer, Randall Degges, Ariana Faustini, Tye Davis, Ziwei Chen, Bharath Ram Ramanathan, Brandon Kessler, Zhenni Wu, Dani Grant, Rukma Sen, Eva Sasson, Rinita Datta, Katie Wasilenko Miller, Stacey Kruczek 👏 Your passion for advancing developer engagement continues to push the boundaries of what we can achieve as a community. 💡 We’re excited to see how the connections, knowledge, and inspiration from these two days will shape the future of developer relations and marketing. Stay tuned for our upcoming summits 👀 https://lnkd.in/eNyttEYN #DeveloperEngagementSummit #DevMarketing #DeveloperMarketingAlliance #DevEngage2024

Protecting your developer audience is crucial for long-term success. Learn how to maintain trust and loyalty in our latest webinar highlight featuring Himanshu S., Karen Sowa and Ben Link. If you want to continue this conversation, join our slack community here: https://lnkd.in/ecdEJDQ4 #DeveloperRelations #AudienceEngagement

We’re back with the Marketing Labs workshop. Register today to master the art of sustainable engagement and watch your conversions grow. 🌱 Join Aliona Margulis, PMM at Satisfi Labs to: 👉 Identify critical touchpoints, from awareness to purchase (and beyond). 👉 Craft targeted content that speaks to your audience's evolving needs. 👉 Leverage data-driven insights to optimize every interaction. This workshop is available exclusively to Pro+ members. Register here: https://lnkd.in/dYJwgXuD Workshop (90 min): 📅 September 11, 2024 ⏰ 8:00am PT | 11:00am ET | 4:00pm BST Open office hours (60 min): 📅 September 12, 2024 ⏰ 8:00am PT | 11:00am ET | 4:00pm BST Intrigued? Become a Developer Marketing Alliance member today. 👇 https://lnkd.in/ewjcrjHC #marketinglabsworkshop #learnwithDMA

So how do you get your products in front of #developers without appearing to sell to them? 🤔 That's what makes our jobs as #marketers so challenging. DZone have spent the last 20 years understanding what makes them tick and they've learned two key things: 1. They have a great deal of authority about what products their companies buy and deploy 2. They're lifelong learners Best way to get through to them? Taking an educational approach. 🧑🏫 Get our latest ebook for six tips on how you can reach them and get through. https://lnkd.in/ggP_mCCY #contentmarketing #developermarketing

Want to know the ONE secret that could skyrocket your dev marketing career? 🚀 It's participating in our Developer Marketing Survey! You’ll gain: 📊 Exclusive access to industry benchmarks 💡 Cutting-edge strategies from top performers 💰 Real salary data to negotiate better compensation 🔮 Foresight into emerging trends and technologies Your 10-minute investment today could shape your entire career trajectory! Don't miss out – your future self will thank you! https://lnkd.in/eAp9HBQX #Survey #Devmar #salary

🎵 Tomorrow, tomorrow, I love you tomorrow, Developer Engagement Summit is only a day awaaay 🎵 We're super excited for the next two days jam-packed with: 1️⃣ Sessions on AI, influencer programs, developer ecosystems, and collaboration with engineering teams. 2️⃣ Unrivaled networking opportunities including roundtable discussions and happy hour with 100+ fellow developer engagement masters. 3️⃣ Expertise shared by industry pros from Unity, Twilio, Docusign, TikTok, JPMorganChase, and so many more. Got FOMO and wish you were going? It's not too late. Join us at Marriott Marquis tomorrow, before it really is too late 👉 https://lnkd.in/enz3PGR4

You took the Developer Marketing IQ test to find your growth opportunities - now what? Time to level up! Dive into the developer marketing framework and sharpen your skills. We've broken down all five key stages - discover, define, strategize, drive, and grow - so you’re fully equipped to master the essentials and boost your game. 📌 Bookmark this link for easy access to the articles: https://lnkd.in/dzaXHcE9 🎯 And if you haven't taken the Developer Marketing IQ test yet, add it to your to-do list: https://lnkd.in/edvUFgy4 #LearnwithDMA #IQTest #DeveloperMarketingFramework

Engaging with developers requires a deep understanding of their needs. What’s the best approach? Discover key insights from our recent Developer Marketing Alliance webinar. Shoutout to Himanshu S., Karen Sowa and Ben Link for having this important conversation. #DeveloperEngagement #DeveloperMarketingAlliance