You already know that mobile-first strategies are important. But did you know that according to our benchmark study, fully 92% of Meta impressions serve on mobile devices? The phones are where the traffic is, so make sure you're also investing in paid search (80% mobile impressions) to supplement your Google Grant spend (27% mobile impressions). Download the full report to learn more: https://bit.ly/3L3EtU8
Capacity Interactive
Advertising Services
New York, New York 3,569 followers
We help arts and cultural organizations market smarter.
About us
Capacity Interactive is the premier digital marketing consulting firm for culture and the arts. Capacity Interactive partners with leading arts and cultural organizations to help them build audiences, engage community and market smarter. Practice areas include digital advertising, web analytics, search engine optimization, search engine marketing, email strategy, and online fundraising. Capacity Interactive has a strong focus on education for our clients and in the arts and cultural sector. Capacity Interactive hosts Digital Marketing Boot Camp for the Arts, an annual conference in New York City, and Capacity Classroom, a series of free webinars where arts marketers can strengthen their digital skills.
- Website
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http://www.capacityinteractive.com
External link for Capacity Interactive
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2008
- Specialties
- Digital Marketing for the Arts, Social Media Strategy, AdWords Advertising, Banner Advertising, Email Advertising, Digital Audit & Tune-Up, Website Analytics, Website Project Management, and Web Team Recuritment
Locations
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Primary
82 Nassau Street
#60283
New York, New York 10038, US
Employees at Capacity Interactive
Updates
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Capacity Interactive reposted this
I am a strong supporter of emerging voices in arts and culture. Key leadership roles are now occupied by a new generation of inspiring individuals committed to our field. I delved into this in the most recent episode of "CI to Eye", where I engaged in a discussion with three women who are challenging traditional ideas about arts management. A big thank you to Rachel Hagemeier, Monica Holt, and Priya Iyer Doshi for sharing their stories with us!
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Pro tip: identify your true KPIs with different types of Meta campaigns! Fundraising content can be exceptionally great at driving engagement with your website, but it's hard to beat a well-targeted subscriptions/membership ask when it comes to purchase rate. Download the full report to learn more: https://bit.ly/3L3EtU8
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Recent data from Meta shows that 56% of all ad auction outcomes can be attributed to creative inputs, and how likely audiences are to respond to those inputs. At Boot Camp 2024, Meta's Helen Crossley will share the tech company's latest research and best practices on how differentiation of content can help your organization’s campaigns perform better. Don't miss this insider Meta session—your marketing depends on it. Register Now → https://bit.ly/3w46S2B
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Our inaugural Cultural Compass study is out! One of MANY findings: comparing platform-wide click-through rate on Google vs. other channels is nuanced, because SEM is a serious outlier amongst Google campaign types. Makes sense, given how user-intent-driven search is! Download the full report to learn more, and stay tuned on LinkedIn for more bit-sized insights: https://bit.ly/3L3EtU8
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AI is calling. Have you answered? Google’s Mike Abrams joins the Boot Camp 2024 lineup to share why AI-powered ad strategies are a MUST in today’s digital landscape. 🤖 Learn how to reach ever-changing audiences with tailored creative at scale, and start maximizing profitable growth for your organization. Register Now → https://bit.ly/3w46S2B
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Thank you for your hospitality, West Coast! The CI team was delighted to present our new Cultural Compass study and spend face-to-face time with arts marketers in both San Francisco and Seattle over the past five days. Big shoutout to American Conservatory Theater, San Francisco and World Trade Center Seattle for entertaining us in your beautiful spaces.
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Have you checked out the 2024 Cultural Compass study yet? This is an overview of key findings—download the full report for comprehensive breakdowns of each metric by channel, campaign type, organization genre, and more. We're so excited to be able to share this data and will continue to release bite-sized insights here. Get the Insights → https://bit.ly/3L3EtU8
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Before Priya Iyer Doshi, Christopher Williams, Mandy Nace, Emma Zeger, and Aly Gomez were arts marketers with CI, they attended Boot Camp as arts marketers from organizations like yours, working in roles from Marketing Director to Communications Associate. All 5 vividly recall their first Boot Camp—and how that conference transformed their mindsets and careers. Register for your first (or next!) Boot Camp now: https://bit.ly/3w46S2B.
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Capacity Interactive reposted this
Digital Consutant to the Arts: I share actionable social media and digital marketing tips for Museums and Arts & Culture Organisations.
📨 Instagram Algorithm- Why 'Sends' Matter More Than Ever IG prioritises shareable content in rankings and reveals that the sends-to-reach ratio is key for improved visibility. Everyone's favourite social media CEO, Adam Mosseri, said that. "One of the most important signals we use in ranking is send per reach... So, of all the people who saw your video or photo, how many of them sent it to a friend in a DM?" This shouldn't be a surprise, as Instagram has been saying for a while now that they see the most interactions in DMs and messaging. Find out more 👇 https://lnkd.in/epFjNEGD 🚀 Digital Marketing Benchmarks for the Arts Sector The arts and culture digital agency Capacity Interactive has published its Digital Compass report, which examines the 2023 digital advertising data from 150+ arts organisations across the United States and Canada. If you're looking for AD benchmarks for the sector, this is a report worth looking into. Download the report on the link below ⬇️ https://lnkd.in/enNKR4bV 🏛 White House Creator Economy Conference In August, the White House will host its first-ever White House Creator Economy Conference. The conference will invite influential social media personalities and industry professionals to discuss issues like data privacy, fair pay, AI, mental health, and more with senior White House officials. I share this because if governments embrace digital best practices and connect with the people at the forefront, the arts and cultural sector should take a similar stance. https://lnkd.in/eJyQqq9k #ArtsAndCulture #SocialMedia #CreatorEconomy #TheWhiteHouse #Museums #ArtsMarketer #DigitalMarketing #InstagramTips