Aurea Software reposted this
CEO of AI-Powered Enterprise Software Portfolio | GSD Leader | I turn around companies and breathe new life into them with AI | The Look Ma, No Hands CEO
During my years in product, I learned a principle that felt like a punch in the face: NHITO "Nothing Important Happens In The Office." This concept, championed by the Pragmatic Institute, underscores the importance of getting out of the office, engaging with buyers, and truly understanding their needs. DUH!!! This principle doesn’t just apply to product teams; it’s crucial for sales too. Yet, too often, salespeople are stuck behind desks, wrestling with manual CRM entries instead of being out there where they belong. My vision is simple: a CRM powered by AI automation that drastically reduces manual effort, allowing sales teams to spend more time in the pursuit seat. I call it CRMagic. Imagine a system that updates itself, gathers actionable insights, and frees up salespeople to do what they love—building relationships and closing deals. Entering data into a CRM doesn’t close deals—being out there does. It’s time to make NHITO a thing of the past for sales teams and put them back in front of clients, not screens. #CRMagic