The Paralympics may be winding down, but the athletes—and yes, chocolate muffins—are still stealing the show on social. And they’re not alone! Chamberlain Coffee’s Breaking Bad-style TikTok and Zillow’s meme game are keeping the spotlight on brands that know how to captivate. Want to know who else is making moves on social this week? Dive into this edition of Attention Sparks for all the buzz you may have missed. ☕ Reimagining (Chamberlain Coffee: https://shorturl.at/Abb2y 💋 Bratz Dominate Reactive Content: https://shorturl.at/GbMNHT 🍫 The Muffin Man is Back: https://bit.ly/3z3Rc6X 🏡 Zillow Just Wants to Be Part of Your Symphony: https://bit.ly/3XvJBY7 🥁 Chris Hemsworth Surprises Fans as Guest Drummer: https://nbcnews.to/3ALuNvt 🎤 Oasis Takes on Ticketmaster in The UK: https://shorturl.at/SwqS8 Shout out to Noor Nanda, Taiye Timothy, April Silva, and Laura Cuellar for keeping us in the know!
ATTN:
Entertainment Providers
Los Angeles, CA 21,323 followers
A media company for the attention era.
About us
ATTN: is a media company built for the attention era. In addition to being a social video publisher, we're a production studio and creative agency offering best-in-class storytelling, audience insights, and social content creation. We call attention to the inspiring, the innovative, and the untold, through meaningful stories with macro impact.
- Website
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http://www.attn.com
External link for ATTN:
- Industry
- Entertainment Providers
- Company size
- 51-200 employees
- Headquarters
- Los Angeles, CA
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Digital Media, Video, Social Media, Entertainment, Branded Content, TV, Experiential, Events, and Publishing
Locations
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Primary
Los Angeles, CA 90038, US
Employees at ATTN:
Updates
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ATTN: reposted this
Excited to speak at this. Join us for PaleyImpact: Next Generation Digital Storytellers on October 9th, 2024, at 6:30 pm ET at The Paley Museum in NYC. Discover how digital storytellers are using social media to combat antisemitism and connect with younger audiences. Supported by The Blanche and Irving Laurie Foundation. #PaleyImpact #DigitalStorytellers #CombatingAntisemitism @paleycenter
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ATTN: reposted this
We’re buzzing from our latest Worth Your ATTN: Series, where Rachel Apirian, Head of Social Media + Content at The Female Quotient unpacked the power of LinkedIn. Managing an account with over 500,000 followers, Rachel brought the energy and expertise we needed to make the biggest impact on the platform. Rachel’s five ways to supercharge your LinkedIn strategy: 1. Think of LinkedIn as a Social Platform, Not Just a Job Board Engage with your network the same way you would on other social channels, but with a professional twist. 2. Share Your Journey Whether it’s a campaign you’re proud of, or a personal experience, don’t hold back. Your story could inspire someone. 3. Leverage LinkedIn’s Unique Features: From polls to long-form content, experiment with different content formats to see what resonates with your audience. Rachel swears by the poll feature for quick and easy engagement. 4. Make It Personal: Sincerity wins. Post when you have something to say, and don’t worry about following trends—focus on what matters to you and your community. 5. Your Professional Network is Your Currency: A simple post recognizing someone’s promotion can have a huge impact and help build a positive community, so go on and celebrate your network. Rachel’s parting words of wisdom: “Be conscious of aligning yourself with your company’s values, because on LinkedIn, you are truly representing your company—both in your current role and for any future opportunities.” Thank you Rachel!
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We’re buzzing from our latest Worth Your ATTN: Series, where Rachel Apirian, Head of Social Media + Content at The Female Quotient unpacked the power of LinkedIn. Managing an account with over 500,000 followers, Rachel brought the energy and expertise we needed to make the biggest impact on the platform. Rachel’s five ways to supercharge your LinkedIn strategy: 1. Think of LinkedIn as a Social Platform, Not Just a Job Board Engage with your network the same way you would on other social channels, but with a professional twist. 2. Share Your Journey Whether it’s a campaign you’re proud of, or a personal experience, don’t hold back. Your story could inspire someone. 3. Leverage LinkedIn’s Unique Features: From polls to long-form content, experiment with different content formats to see what resonates with your audience. Rachel swears by the poll feature for quick and easy engagement. 4. Make It Personal: Sincerity wins. Post when you have something to say, and don’t worry about following trends—focus on what matters to you and your community. 5. Your Professional Network is Your Currency: A simple post recognizing someone’s promotion can have a huge impact and help build a positive community, so go on and celebrate your network. Rachel’s parting words of wisdom: “Be conscious of aligning yourself with your company’s values, because on LinkedIn, you are truly representing your company—both in your current role and for any future opportunities.” Thank you Rachel!
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ATTN: reposted this
Beetlejuice! Beetlejuice! Beetlejuice! Burger? You heard that right -- Denny's announced in an Instagram Reel that they’re delivering a special spooky menu for fans as they gear up for the Beetlejuice 2 premiere. Check out the latest Attention Sparks to see who else is winning on social and why Love Island Stans are praising the latest Kellogg Company Cheez-It collaboration. 🍔 Beetlejuice x Denny's: https://shorturl.at/NwABL 🧀 Cheez-it is a Love Island Stan: https://shorturl.at/loMFW ✨ Jools Lebron is Still Winning: https://shorturl.at/Tp1yT 🏙 Empire State Building is Hitting 1M: https://shorturl.at/uIfyO 👩🎤 Rise to Fame and Burnout: https://shorturl.at/R8io3 🥃 Beyonce Whiskey Collab: https://bit.ly/3yR6FqK Big shout out to the ATTN: Community Strategists Noor Nanda, Taiye Timothy, April Silva, and Laura Cuellar for our weekly dose of what’s trending!
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ATTN: reposted this
As kids return to school one topic that teachers may be reluctant to speak about is an election that could shape the future of our democracy. Last year a great creative team at Nickelodeon, Noggin and ATTN: working in partnership with iCivics produced a great resource for educators--in kids' own voices- on civics, government, empathy and diverse POV's. Check out the dozen music videos, and share them to help kids learn what real civil discourse can look like! Congrats to Matthew Segal, Ayele Shakur, Louise Dube, Kristen Kane, Sean Farrell, Eryk Casemiro, Kelley Gardner, Rick F. for helping to shepherd this national resource for educators and parents everywhere! #civics #democracy #belonging #music #media #youth
'Functions of Government' Full Song 🇺🇸 Well Versed Episode 1 | Nickelodeon
https://www.youtube.com/
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ATTN: reposted this
President @ ATTN | AdAge Leading Women 2024 | AdWeek Fastest Growing Agency 2023 | Fast Company Most Innovative Company
There are moments in your career when you immediately say YES. And the instant that Matthew Segal, Michael Vainisi and I met Greg Nugent, it was one of those moments. We knew he was building something special at HARDER THAN YOU THINK and we wanted to be a part of it. As the #Paralympics kick off, we're honored that ATTN: can help bring the Rising Phoenix platform to life and tell these stories. These athletes, like Ezra Frech, are brilliant examples of what it takes to compete at the pinnacle of their sports. ▶️ Discover more at www.risingphoenix.global or follow @risingphxglobal on IG and TikTok. A huge thank you to Greg, Morgan and the entire team for inviting ATTN on this journey. And we are just getting started! 🔥 And a special shoutout to Rising Phoenix global partners Procter & Gamble and adidas for making it all possible. 💛 Jasmine Cogdell April S.Pablo Rosas Jennifer Bergrin Marie Goldstein Alicia Pitts Allyson Bernstein Evelyn Nila and many more!
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Beetlejuice! Beetlejuice! Beetlejuice! Burger? You heard that right -- Denny's announced in an Instagram Reel that they’re delivering a special spooky menu for fans as they gear up for the Beetlejuice 2 premiere. Check out the latest Attention Sparks to see who else is winning on social and why Love Island Stans are praising the latest Kellogg Company Cheez-It collaboration. 🍔 Beetlejuice x Denny's: https://shorturl.at/NwABL 🧀 Cheez-it is a Love Island Stan: https://shorturl.at/loMFW ✨ Jools Lebron is Still Winning: https://shorturl.at/Tp1yT 🏙 Empire State Building is Hitting 1M: https://shorturl.at/uIfyO 👩🎤 Rise to Fame and Burnout: https://shorturl.at/R8io3 🥃 Beyonce Whiskey Collab: https://bit.ly/3yR6FqK Big shout out to the ATTN: Community Strategists Noor Nanda, Taiye Timothy, April Silva, and Laura Cuellar for our weekly dose of what’s trending!
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ATTN: reposted this
President @ ATTN | AdAge Leading Women 2024 | AdWeek Fastest Growing Agency 2023 | Fast Company Most Innovative Company
🌶 🌶🌶 HOT TAKE 🌶🌶🌶 If your social strategy does not include off-channel community management (AKA commenting on trending content that is NOT your own channels)... you are playing checkers while your competitors are playing chess. Off-channel community management is foundational to succeed on social. And yet, 9/10 brands are NOT doing it! 🤯 Off-channel commenting will: - Introduce your brand to new audiences - Drive engagement - Identify new opportunities and partnerships - Spark campaign platforms It takes strategy and craft to ensure your comments are not hit by a deluge of “Silence Brand” replies. But if done well, this is the best kept secret on social. Need more convincing? ✨ 72% of successful campaigns in the last two years were driven by brands that leveraged emerging social media trends early, according to data from WARC. ✨ 83% of viral campaigns were associated with brands that effectively tapped into trending social media conversations, resulting in higher engagement and brand awareness, according to a Nielsen report. ✨ 55% of advertising spend on campaigns that are aligned with social media trends generates a 200% higher return than campaigns that do not consider trends, according to a study by the IAB. I am eternally grateful to our crew at ATTN: who help our partners go viral and drive impact one comment at a time. ✌ Jarrett Moreno Matthew Segal Cindy Vanegas-Gesuale Kristen King Anthony Runnels Michael Vainisi Shyla Brown, Esq. Pablo Rosas #socialmedia #smm #communitymanagement #payattn
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ATTN: reposted this
📢 Today is the day! Join our exclusive fireside chat, "The Truth About Attention: How to Earn It on Social Media and Drive Business Results," featuring industry leaders Kyrsten (keer-sten) M. Taryn Crouthers from ATTN:! 🗓️ Date: Thursday, August 22nd, 2024 ⏰ Time: 1:00 - 2:00 PM EST 🔗 https://lnkd.in/eaFPDgY5 🔍 What you'll gain: 🌟 Expert insights on choosing the right channels and smart investment strategies 🌟 Best practices for budgeting wisely and tracking the right metrics 🌟 Tips on balancing content creation with an effective channel strategy 🌟 Proven methods for collaborating with agencies and engaging with influencers effectively Don't miss out on this chance to revolutionize your social media approach. Secure your spot today, invite your team, and join us for a game-changing session! 📈 #SocialMedia #B2BMarketing #CMO #BusinessStrategy