Agorapulse

What if you could ensure your brand stays relevant and robust no matter how the digital landscape changes? Many brands rely heavily on a single channel, like social media, making them vulnerable to sudden changes and platform-specific issues. When platforms change algorithms or face restrictions, brands that aren't diversified can see their reach and engagement plummet. This leaves marketers scrambling to regain lost ground, often with limited success. What are our options? That’s what Carlos Gil is here to help with. Carlos is a marketing expert with over 15 years of experience, specializing in driving ROI through growth marketing, social media strategy, and content creation. Currently the Brand Evangelist for GetResponse, Carlos is also a sought-after public speaker, author, and consultant. He’s known for his innovative approaches to integrating social media and email marketing to build strong, future-proof brands. Carlos shares his expertise through speaking engagements at major industry events like SXSW and Social Media Marketing World, and his work has been featured in notable publications such as CNNMoney, Inc. Magazine, and Social Media Examiner. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Carlos Gil about: 🔶Channel Integration: Understanding how to integrate social media and email marketing to create a diversified and resilient brand strategy. 🔶Practical Strategies: Learning actionable steps for leveraging the strengths of both channels to enhance reach and engagement. 🔶Future-Proofing Techniques: Insights into building a brand strategy that can withstand changes in the digital landscape, ensuring long-term relevance and success.

The biggest mistake brands make today: relying on a single channel Over-reliance on a single platform, like social media, can leave brands vulnerable to sudden changes... 📌 Join us today for a valuable session with Carlos Gil from GetResponse to explore this critical issue and discover how to build a more resilient marketing strategy.

🧡 Thank you, Ashley Rector (Quimby Digital), for sharing this excellent example of how tracking Social Media ROI can effectively demonstrate agency value to clients.

According to PwC’s global crisis and resilience survey in 2023, 69% of business leaders reported experiencing a crisis over a period of five years, and yet only 35% of survey respondents had a crisis response plan that is crisis agnostic. Odds are you and your organization fall into the bravely ill-prepared lot that hasn’t devised a plan for when a crisis hits. How will you know when a crisis is happening? What will you post on social media? How will you respond to comments and backlash? Chad Israel shares many tips in his interview on the Social Pulse Podcast: Retail Edition on your favorite podcast player! 🎧

What if you could revolutionize your digital agency's operations with the latest cutting-edge technology? Digital agencies today face the challenge of managing complex workflows while maintaining efficiency and delivering high-quality results. Traditional methods often prove inadequate in handling the increasing demands of clients and the dynamic nature of digital marketing. Inefficient workflows lead to bottlenecks, resource wastage, and subpar client experiences. Agencies struggle to keep up with the fast-paced digital landscape, resulting in missed opportunities and declining competitiveness. Today, we are joined by Anne Cheng, an award-winning executive and CEO of Supercharge Lab. Anne will share her insights on how digital agencies can leverage AI and machine learning to streamline operations, optimize workflows, and deliver more personalized services. With her extensive experience in business and marketing strategy, Anne will guide us through the methodologies and technologies that can revolutionize the way digital agencies operate. The MarTech Show hosts Robin Dimond and Mike Allton will talk to Anne Cheng about: 🔶 Innovative Integration: Understanding how digital agencies can leverage AI and machine learning to streamline operations and improve efficiency. 🔶 Operational Optimization: Learning methodologies to enhance both creative and operational processes for seamless end-to-end workflows. 🔶 Practical Applications: Insights into real-world applications of advanced technologies in digital workflows and how they can deliver personalized client services. RSVP to tune in live and ask questions.

Say goodbye to cash flow concerns and limited income! Discover expert advice from Phil Pallen on navigating multiple revenue streams and achieving the perfect balance. Tune in to Social Pulse Podcast: Agency Edition and put his strategies into action 🎧💰💸 #AgencySuccess

🤔 Did you know Saturdays are the sweet spot for engagement on X/Twitter?

Heads up, social media managers: Facebook engagement is down in July's Third Week!

Current Instagram trends every social media manager should know: 📌With engagement rates at 7.8% and impressions at 40.1% for the third week of July 2024, now's the perfect time to connect with your audience through genuine content. 📌Video remains the most engaging content format on Instagram.

👍 Likes, comments, and shares are great — but how do you know which Instagram posts are driving leads, sales, and traffic for your or your clients’ business? Learn how to measure real results on IG with social media consultant, Jenn Herman! 📌 Join us on July 30th at 9 am PT for a free webinar.