The The Affiliate & Partner Marketing Association (APMA) has named AP's Chief Strategy Officer, Helen Southgate, as its inaugural Chair. Working alongside APMA founder Kevin Edwards, Helen will lead the newly formed Governance Board. 🗣️ “The affiliate industry has needed a new, ambitious and productive trade body for some time, and the APMA is fulfilling that role. I’m honoured and excited to Chair the Governance Board which is an incredibly talented and experienced group of people who will be responsible for ensuring the trade body is doing its best work for its members and the Affiliate Marketing Industry as a whole”. Congratulations, Helen 👏 #APMA #affiliatemarketing #partnershipmarketing #partnermarketing
Acceleration Partners
Advertising Services
Boston, MA 14,803 followers
Better Partnership Marketing
About us
Acceleration Partners is the premier global partnership marketing agency. By focusing on Better People, Better Processes and Better Performance, our team sets the standard for how brands efficiently grow and refine their marketing partnerships anywhere in the world. A trusted agency partner to leading brands, our team of seasoned marketers and industry experts help companies build meaningful, lasting, performance-based relationships with strategic partners. Acceleration Partners has received several prestigious awards and accolades for both our client services and culture, including “Best Agency” (International Performance Marketing Awards), “Best Workplaces” (Inc.), “Best Places to Work” (Glassdoor), “Most Committed to Work-Life Balance” (Digiday). Clients include adidas, Hotwire, LinkedIn, Redbubble, Reebok and StubHub.
- Website
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https://www.accelerationpartners.com
External link for Acceleration Partners
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- Boston, MA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Online Marketing, Strategy, Marketing, Technology, Marketing Customer & Acquisition, Operations, Business & Corporate Development, Affiliate Marketing, Performance Marketing, Digital Marketing, and Partnership Marketing
Locations
Employees at Acceleration Partners
Updates
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Is it time to take your partnership marketing strategy global? You’re ready for an exciting step, but you have your work cut out for you. Each region presents its own set of currents and climates, demanding a tailored approach to management 🗺️ In this vast sea of global collaboration, you’re not just working across borders but also bridging time zones and adapting to cultural nuances. 🔗 https://ow.ly/gSeT50QkkSS #globalmarketing #regionalmarketing #partnershipmarketing #collaboration
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🧑🎓📝 As the back to school season is upon us, our Strategy and Insights team leveraged AP's global portfolio to provide unparalleled insights and strategies tailored for this bustling time. Our ability to gather data through our proprietary APVision technology and understand cultural nuances from around the world ensures that we have the right experts and infrastructure in place to maximize opportunities for our clients 🌎 From local market trends to global retail strategies, our holistic approach ensures that our clients are perfectly positioned to capture the back-to-school demand and drive exceptional growth through the partnership marketing channel 📈 To utilize the data put together by our in-house Strategy & Insights Team and gain access to real time trends in the partnership marketing landscape with AP’s exclusive Back to School Report, head to https://ow.ly/mNXT50SJ3h0 🔗 #globalportfolio #affiliatemarketing #partnershipmarketing #backtoschool #backtoschoolmarketing
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In the competitive hustle of today’s markets — especially in high-stakes industries — standing out is a marathon, not a sprint. There are too many different levers to pull to impact business growth, which makes deciding where to focus your time and resources incredibly challenging. Head to https://ow.ly/nTEz50Qk6OO for a holistic approach that sees the big picture and adapts to the ebb and flow of brand performance 🔗 #performancemarketing #brandperformance #affiliatemarketing #partnershipmarketing
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Acceleration Partners reposted this
I'll be heading back to New York in two weeks representing Acceleration Partners at Affiliate Summit East and the Martech Record MARCC Event. Reach out if you're going (or are based in NY) and let's set up time to catch up and talk about all things partnerships! #affiliatemarketing #influencermarketing #partnerships
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It's not just athletes on the court, this is a theme that's sweeping creator marketing on a wider scale. It's clear that consumers prefer brands that share their values 🤝 The Business of Fashion highlight that young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially. This works both ways, with brands now less tempted to choose influencers based on follower counts or reputation, and realizing the importance of ensuring that creators consistently reflect your values and resonate with your target audience in their online behavior and content. Don’t underestimate the power of your brand’s values and actions in creator outreach, and head to https://lnkd.in/eEJPhdSx to see why influencer marketing isn’t about getting the person with the most followers to talk about your product or brand; it’s about finding someone who is the right fit 🔗 #influencermarketing #creatormarketing #sportsmarketing #partnerships
Young stars increasingly favour deals with lesser known brands that align with their personal values and allow them to play a bigger role, creatively and commercially. Read more https://lnkd.in/eJCWbYGS
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📍 Munich, Germany Our German Market Lead, Florian Jetzlsperger and our EMEA Senior Publisher Development Manager, Yvette Tilly hosted a workshop titled 'State of the Globale Affiliate Industry - Regionale Insights und Chancen' at Oliro GmbH's prestigious Tactixx event yesterday 🗣 Florian and Yvette gave participants in-depth insights into the current state of the global affiliate market and regional differences, providing participants with data, practical strategies and tools to successfully scale their partner programs internationally 🌎 The pair were also joined by Stefanie Crowther who represented Acceleration Partners remarkably well whilst at the event, meeting publishers and partners. Great job, all! 👏 #affiliatemarketing #affiliatemarketingde #partnershipmarketing #marketingevent
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New AP report 🚨 Gain access to real time trends in the partnership marketing landscape with AP’s exclusive Back to School Report 📈 The report features performance insights from 2023, along with economic trends impacting 2024 Back to School shopping, as well as strategies to implement within the affiliate channel. The data has been gathered from our dedicated Strategy and Insights team using our proprietary AP Vision technology to gather information from over 200 global Acceleration Partners clients across 40 countries 🌎 Head to https://ow.ly/yqFG50SC9IO to download the report and get the insights and strategies you need to thrive in today’s dynamic landscape 🔗 #backtoschool2024 #backtoschoolshopping #partnereshipmarketing #affiliatemarketing
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We are thrilled to have played a pivotal role in supporting the development of HSN and impact.com's new Creator Platform, marking a significant milestone in the world of influencer marketing! 🎉 We are proud to have been involved in the process and development of this innovative platform, leveraging our in-house expertise in creator marketing to bring this project to life, ensuring a seamless and effective solution for creators and brands alike. This collaboration underscores our commitment to driving growth and innovation in the industry, and we look forward to seeing the success that the platform will have on the creator economy and the opportunities it will unlock for influencers and brands. Head to https://ow.ly/fl8R50SBneK for more information 🔗 #CreatorPlatform #InfluencerMarketing #AffiliateMarketing #Partnerships #Innovation