You want to get a promotion in digital marketing. What's the best way to stand out?

The digital landscape is constantly evolving, and so are we. We're committed to ongoing learning, experimentation, and adaptation, ensuring that we remain at the forefront of industry trends and best practices.

The key factor to bear in mind is upskilling. Stay committed to your role, and remain updated with the latest trends, tools, and technologies in digital marketing. Additionally, highlight specific certifications, courses, and workshops you have undertaken to enhance your skill set, contributing to your success.

I try to follow the top people in several categories like e-commerce, LinkedIn, Email Marketing, SEO, etc. on LinkedIn. With this strategy I can keep on top of things without reading everything about the topics all the day. Also very useful are free webinars from these people to get more in deep information. Additionally I know where to go if I need further assistance or support with something. If I want to get started AI Tools like Chat GPT can help you get going.

In #digitalmarketing, stand out for a promotion by: Upskilling: Master in-demand skills & consider certifications. Quantifying Impact: Track & showcase how you exceeded goals with data. Going the Extra Mile: Volunteer, innovate & show leadership potential. Building Your Brand: Engage online & share your expertise. Communicating Ambition: Discuss your career goals with your manager.

To stay ahead of the curve, it is crucial to leverage emerging platforms that offer new opportunities for audience engagement and business growth. By becoming an early adopter and expert in one such platform, you can position yourself as a trailblazer and demonstrate your ability to embrace innovation. By taking on this challenge head-on and leading from the front, you not only showcase your adaptability and forward-thinking mindset but also inspire your team or organization to follow suit and embrace new possibilities in the ever-evolving world of digital marketing.

When hiring marketers, results are vital. We don't want to look at someone who has a lot of knowledge and works hard, we want to see someone who can strategically set a goal and iterate their way to achieving it and measure those outcomes in a tangible way. Track your results and collect testimonials on everything you do.

If you want to get promoted to a leadership position keep in mind that not only your results count. Teamwork, persistence, impact and focus on what matters most are also important topics you should cover when you are showcasing results. Highlighting other people’s value and also admitting would did go wrong maybe at first not only show that you care about people but also gives a good view on what values you have and how you deal with setbacks. This can be important points to get a leadership position in digital marketing.

Providing you can deliver results is vital as a marketer, especially when digital marketing offers so many tools to measure and provide you with metrics. By measuring and then sharing your successes, you demonstrate the tangible impact you've made on the team and the company. This not only boosts your credibility but also positions you as a valuable asset, worthy of investment in resources and future growth opportunities.

Como mercadólogos necesitamos mostrar los resultados que hemos generado y asi mostrar el valor e impacto que podemos generar a la organización. Necesitamos considerar la gran variedad de indicadores: Valor de Marca, Engagement, Métricas de conversión y tráfico. De esta manera lograrás sobresalir de la competencia.

A good digital marketer has good results. A great digital marketer sees the bigger picture. Open your eyes and see what’s going on in the company, what’s good or should be improved? When you get out in the field and gather customers, leads or clients you should be aware of the actions on the backside. Is there enough stock? Is sales keeping up with the calls of the leads? Is it actually worth running the campaign in terms of profit? Consider these questions and more and start to think and act strategically. That’s the first step to get promoted.

I would always tell my students they must speak up and share their opinions to be noticed. The worst thing you can do is to refrain from offering your opinion during meetings. You are not a fly on the wall; you have points of view that matter. This is especially true if you play devil's advocate and bring up other aspects that a team might not see. Also, raise your hand to take on a project and be willing to help where you can. Be sure to know your limitations, however. You do not want to say yes to everything, as that could lead to burnout. You should be familiar with a company's functional strategy and how the initiatives you are working on align with those goals. Executives want to see that way of thinking.

Foster a culture of collaboration within your team, encouraging open communication and brainstorming sessions to generate innovative concepts. Embrace a mindset of continuous improvement, staying abreast of industry trends and leveraging emerging technologies to stay ahead in the dynamic digital landscape.

~ Cultivate relationships with colleagues, industry peers, and mentors within the digital marketing community. Networking can provide valuable insights, support, and potential opportunities for career advancement.

Networking with industry leaders and peers can lead to endorsements and recommendations that bolster your candidacy for advancement. Engaging in industry events and online forums demonstrates your commitment and ability to stay informed on the latest trends, making you a standout candidate for promotion. In short, a well-cultivated network is a powerful asset in your professional growth and pursuit of career advancement.

Foster a growth mindset by actively seeking feedback from supervisors, peers, and mentors to identify areas for improvement and professional growth. And when you get feedback, act on it and leverage opportunities for mentorship or coaching to refine your skills and enhance your performance.

~ Actively seek feedback from supervisors, peers, and clients to identify areas for growth and development. ~ Use constructive criticism as an opportunity to learn and improve your skills. Show your willingness to adapt and evolve in response to feedback.

Based on my experience, you can stand out amongst other marketers by proactively offering your help to other colleagues, managers and position yourself as a problem-solver and not a problem-maker. I also recommend to be consistent with your team communication and to set clear expectations and deliver results based on your commitments.

As you navigate your career path in digital marketing, remember to stay true to your values and authentic self. Develop your own personal brand to showcase your individual strengths, passions, and goals. Use it to stand out in the competitive job market. Keep up with industry trends and changes, and be ready to adjust your strategies to stay ahead.

Illustrate your deep understanding of industry trends by discussing your involvement in industry forums, participation in webinars, or contributions to thought leadership within your niche.

Be Analytically Creative (Please note the two words are not interchangeable) This means, each output - Be it a creative, a copy, or a strategy should have an analytical insight from which the output has been derived. Even better if that journey is documented

Advancing in digital marketing isn't just about showcasing results and online presence; it's the mastery of softer skills that often sets you apart. Being 'average' in skills (and most of us are) means excelling in areas like: securing buy-in, punctuality, and demonstrating reliability. Also, explain the 'why' behind your strategies, contribute ideas beyond marketing to show how you can support business goals, and ensure you're seen as honest and trustworthy. Remember, your ability to deliver on promises and your understanding of broader business goals can significantly elevate your value to leaders and enhance your promotion prospects—all within the nuances of everyday professionalism.