Last updated on Jul 9, 2024

An influencer misses a deadline due to unexpected events. How can you salvage the marketing campaign?

In the fast-paced world of influencer marketing, missing a deadline can seem like a major setback, especially when it's due to unforeseen circumstances. However, with some quick thinking and adaptability, you can turn the situation around and keep your marketing campaign on track. Whether it's due to personal issues, technical difficulties, or other unexpected events, there's always a way to salvage your efforts and potentially even come out stronger on the other side.

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1 Stay Flexible

When an influencer misses a deadline, flexibility is key. Understand that unexpected events happen and it's important to adapt quickly. Communicate with the influencer to assess the situation and determine a new feasible deadline. During this time, review your campaign strategy and see if there are alternative content pieces or influencers that can fill the gap. Keeping an open mind and being willing to pivot is vital in ensuring that your campaign doesn't lose momentum.

Add your perspective

Abhishek Pandey

Influencer Marketing @ Buffalo Soldiers Elevating Brand's Presence Through Influencer and Celebrity Partnerships Client Servicing | Brand Solutions | Customer Service
Understand that unexpected events can happen and remain adaptable. Approach the situation with a solution-oriented mindset rather than placing blame.
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2 Open Dialogue

Maintaining an open line of communication with the influencer is crucial. Reach out to them to understand the nature of the delay and express your support. This can help you gauge when they might be able to complete their obligations. Also, communicate with your audience transparently about the delay, if appropriate. This honesty can build trust and even generate additional engagement, as your audience appreciates being kept in the loop.

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Abhishek Pandey

Influencer Marketing @ Buffalo Soldiers Elevating Brand's Presence Through Influencer and Celebrity Partnerships Client Servicing | Brand Solutions | Customer Service
Communicate promptly with the influencer to understand the cause of the delay and assess their availability for rescheduling. Clear and honest communication helps in finding a mutually beneficial solution.
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3 Contingency Plan

Always have a contingency plan in place for your influencer marketing campaigns. This might include having backup influencers on standby or additional content ready to publish. If your primary influencer can't fulfill their commitment on time, quickly activate your backup plan to maintain the campaign's continuity. This proactive approach ensures that you're prepared for any hiccups and that your campaign remains effective.

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Abhishek Pandey

Influencer Marketing @ Buffalo Soldiers Elevating Brand's Presence Through Influencer and Celebrity Partnerships Client Servicing | Brand Solutions | Customer Service
Have a contingency plan in place for such scenarios. This might include backup content or alternative influencers who can step in if needed.
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4 Creative Solutions

Think outside the box for creative solutions. Perhaps the influencer can share a teaser or a behind-the-scenes look at what's causing the delay, turning the situation into an engaging story for the audience. Alternatively, consider repurposing existing content or using user-generated content to fill the void. Creativity in the face of challenges can often lead to unique and memorable marketing moments.

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Abhishek Pandey

Influencer Marketing @ Buffalo Soldiers Elevating Brand's Presence Through Influencer and Celebrity Partnerships Client Servicing | Brand Solutions | Customer Service
Think creatively to fill the gap. Consider repurposing existing content, leveraging user-generated content, or creating last-minute content that aligns with the campaign’s goals.
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5 Reschedule Content

If the influencer's content is delayed, reschedule your content calendar accordingly. This might mean pushing back certain posts or promotions to accommodate the new timeline. Make sure to update all stakeholders involved in the campaign, including other influencers, your team, and any partners or sponsors. Effective rescheduling can minimize disruption and maintain the integrity of your campaign's narrative.

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Abhishek Pandey

Influencer Marketing @ Buffalo Soldiers Elevating Brand's Presence Through Influencer and Celebrity Partnerships Client Servicing | Brand Solutions | Customer Service
Work with the influencer to reschedule the missed content as soon as possible. Coordinate with them to ensure the new timeline is realistic and can be met without further issues.
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6 Analyze Impact

Lastly, analyze the impact of the delay on your overall campaign. Monitor metrics such as engagement, reach, and conversions both before and after the influencer's content goes live. This data will help you understand the actual effect of the delay and inform future strategies. It's also an opportunity to learn and refine your approach to influencer marketing, making your campaigns more resilient against unforeseen challenges.

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Abhishek Pandey

Influencer Marketing @ Buffalo Soldiers Elevating Brand's Presence Through Influencer and Celebrity Partnerships Client Servicing | Brand Solutions | Customer Service
Assess the impact of the delay on the campaign’s overall performance. Adjust your strategy as needed to mitigate any negative effects and ensure future deadlines are met.
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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rodrigo Maselli Paiz

General Manager at Tru - [ We’re Hiring ]
One effective strategy I’ve implemented at Tru is the use of influencer “takeover” sessions as a contingency. When an influencer missed a deadline due to unexpected events, I coordinated with another trusted influencer to take over our social media for a day. This approach not only kept our audience engaged but also introduced a fresh perspective that enriched our campaign. The spontaneous nature of the takeover created a buzz, turning a potential setback into an exciting event. Planning these flexible, engaging alternatives ensures that our campaign maintains momentum and audience interest, even in the face of unexpected delays.
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An influencer misses a deadline due to unexpected events. How can you salvage the marketing campaign?

1

2

3

4

5

6

7

1 Stay Flexible

2 Open Dialogue

3 Contingency Plan

4 Creative Solutions

5 Reschedule Content

6 Analyze Impact

7 Here’s what else to consider

Influencer Marketing

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An influencer misses a deadline due to unexpected events. How can you salvage the marketing campaign?

1

2

3

4

5

6

7

1 Stay Flexible

2 Open Dialogue

3 Contingency Plan

4 Creative Solutions

5 Reschedule Content

6 Analyze Impact

7 Here’s what else to consider

Influencer Marketing

Rate this article

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