Here's how you can secure a raise in your current strategy role.

The best way to approach this is to go with evidence. We need to clearly present the value we brought for the company. List your accomplishments from the past 6 months, the past year. With the help of presentations, charts and graphs and taking data from Google Analytics describe the improvement in website performance, traffic, MQL, inbound leads, successful campaigns, engagement rate, bounce rates, etc. A detailed presentation covering the core metrics and KPIs of digital marketing will enable you to build a strong case for requesting a raise. Also, ensure to cover any client appreciation/ awards received during this period.

In addition to quantifying your contributions, showcasing your professional growth and development can strengthen your case for a raise. Highlight how you've expanded your skills, taken on new responsibilities, or contributed to team and organizational goals beyond your initial role expectations. Demonstrating a proactive approach to learning and growth not only underscores your value but also positions you as a forward-thinking asset to the company. By showcasing both your tangible contributions and personal development, you present a comprehensive picture of your worth and potential within the organization.

In addition to timing your request strategically, consider framing your ask for a raise as a proactive investment in your future contributions. Emphasize how the raise will enable you to further invest in your skills, resources, or professional development that directly benefit the company's long-term goals. By aligning your request with a vision for future growth and innovation, you demonstrate forward-thinking and commitment to driving ongoing success. This perspective not only positions your raise as a mutually beneficial investment but also reinforces your dedication to contributing meaningfully to the company's continued prosperity.

In my view, continuously improving my skill set is a key strategy for justifying a higher salary. By obtaining new certifications and mastering the latest strategic frameworks and tools, I demonstrate my commitment to staying relevant and valuable in a rapidly evolving field. By showing that my continuous learning translates into tangible value for the organization, I can make a strong case for why I deserve a raise. This proactive approach not only boosts my professional growth but also reinforces my worth to the company.

In addition to enhancing your skill set, demonstrating your ability to adapt and innovate within your role can significantly bolster your case for a higher salary. Highlight instances where you've successfully implemented creative solutions or adapted quickly to changing circumstances, showcasing your agility and initiative. Emphasizing your capacity to not only meet but exceed expectations in dynamic environments underscores your value as a forward-thinking contributor. This perspective not only highlights your immediate impact but also positions you as a strategic asset capable of driving sustained growth and success for the organization.

Entendo que a orientação para "Falar a língua deles ao pedir aumento" é desnecessária, pois embora a atitude seja fundamental, a pessoa que executa a atividade de Estratégia e não fala instintivamente de ROI e alinhamento com resultados, não merece um aumento.

Equipes de estratégia precisam de muita proximidade com o C-Level, pois precisam entender as "vontades" e visões do dono ou CEO, caso contrário suas estratégias serão rejeitadas por desalinhamento, por mais que sejam tecnicamente perfeitas. Conseguir captar essa realidade e se tornar relevante para a visão deles é mandatório para um trabalho efetivo e para as pretensões de aumento.

Se a sua empresa vê a área de estratégia como área meio, saiba que você não terá boa remuneração e nem muito futuro! Estratégia é área fim, responsável por trazer vendas, receita, crescimento, com muito conhecimento do negócio e da sua indústria. Se posicione assim e busque outra empresa para trabalhar, caso não haja espaço para você ter voz nos negócios!