Last updated on Jun 29, 2024

Here's how you can overcome a sales engineering failure by leveraging your network.

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Facing a setback in sales engineering can be tough, but it's not the end of the road. As a sales engineer, your role is to bridge the gap between sales and engineering by understanding the technical aspects of products and communicating this effectively to clients. When a failure occurs, whether it's a lost deal or a product demonstration that didn't go as planned, it's natural to feel disheartened. However, your professional network can be a lifeline during these times, providing support, advice, and opportunities to learn and grow from the experience.

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