Here's how you can effectively network and build connections in the Functional Training industry.

One of the best ways to network is by having face to face contact with other providers at events. I attend alot of events that advocate for the inclusion of all individuals. It is there that I talk with others that work with similar populations as I do yet we all have different areas of expertise. By working together we help provide better experiences for our clients.

Bekannte Messen und Kongresse (wie bspw. FIBO und ISPO) können ein guter erster Ansatzpunkt sein, um das eigene Netzwerk zu pflegen und auszubauen. Man sollte dabei aber beachten, dass auch solche Veranstaltung eine gewisse Planung erfordern. Fahre also nicht auf gut Glück dorthin, sondern durchforste Deine Kontakte im Vorfeld bereits sehr sorgfältig, wen Du eventuell vor Ort treffen möchtest und kontaktiere diese Person entsprechend. Zeit ist bei allen Beteiligten in der Regel rar und muss daher geplant werden. Lass Dir aber natürlich immer auch etwas Zeit, um über bspw. über die Messe zu laufen und vielleicht spontan mit der einen oder anderen Person in ein Gespräch zu kommen.

Joining groups is another great way to make connections. It is important to connect with other like minded indviduals as sometimes they may serve another geographical area and one always looks better when you have connections in other areas. It makes you look like you are well established in your area of expertise. I belong to multiple groups in the fitness arena as well as business groups.

LinkedIn has been a goldmine for my networking efforts. I regularly post training tips and share success stories of my clients. The response has been overwhelming! Through consistent engagement, I’ve not only increased my reach but also made valuable connections with industry experts. My advice: Be authentic and provide real value in your posts.

It is important to have a way that you show you offer more value than the next functional fitness trainer. I have a niche where I work with athletes with all abilities and disabilities and specialize in neurodiversity. I write articles and share my expertise with others showing how what I do is different than other clinics. This has helped to grow my business.

A view years ago, I found a mentor who revolutionized my business. Later, I started mentoring newcomers in the industry. This dual role has exponentially grown my network. As a mentee, I constantly learn; as a mentor, I solidify my knowledge. Both roles have led to valuable contacts and opportunities.

Staying engaged is so important. I believe that curiousity is an important skill in everybody but also myself. It keeps me excited and learning. By connecting within my network helps to further my education, learning and increase relationships. Business is all about genuine relationship building with others in the field as well as my clients.

Consistency is the key to successful networking. I always follow up after events and regularly maintain my contacts. This consistency has opened doors I never dreamed of. My tip: Make networking a habit, not a chore. The results will surprise you.