Here's how you can build a strong personal brand in temporary and contract roles in the Creator Economy.

Setting goals & finding your identity will help you show up and create content consistently. I know first hand what it feels like to feel paralyzed when it comes to content creation and showing up online to create your 'personal brand'. Seems like personal branding is the new hot thing & for good reason. Top tip I can give is don't be fixated on vanity metrics - going viral etc... Consistency & quality are your best friends. Yes going viral is a slay but what are your goals? Get rid of the association in your mind between personal branding with being an influencer. You can have a strong personal brand with only a few thousand followers. If you have value to provide, the next thing is to come up with content pillars & ideas.

Portfolio's are a great way to showcase your value. It's a visual tool and humans are visual creatures. Get creative with it, this is your chance to not only show your video content, and other relevant results, but the way you brand yourself. Make the portfolio diverse in the sense of including video content, any results like metrics or testimonials that show your skills, and any milestones along your journey.

Building a strong personal brand in contract roles within the Creator Economy involves showcasing niche expertise and adaptability. Highlight specialized skills like advanced video editing or AR content creation to stand out. Maintain consistency across platforms and regularly update a portfolio with diverse projects. Demonstrate adaptability by pivoting strategies based on trends and client feedback. Network actively to build relationships and seek mentorship for growth. These strategies establish credibility and attract future opportunities effectively.

Active and strategic networking is crucial for success in the creator economy. Beyond mere interaction, offer value through expertise in forums and events. Nurture relationships for long-term partnerships and opportunities. Utilize platforms like LinkedIn, Twitter, and Clubhouse effectively. Seek mentorship to accelerate growth and contribute meaningfully. By engaging authentically and proactively, you can build a strong network that enhances your professional presence and opens doors to collaborations and referrals.

Being consistent is an often suggested advice. However, I would like to think that as a Beginner Content Creator, I may be exploring different hats/identities to portray to the world. Hence, it may be important to portray a certain image on a certain platform like LinkedIn - be more professional sounding. On other platforms like YouTube, Instagram, or Tik Tok, it's fine to try out different personas. See what messaging/identity tends to stick better to your target audience. That may be the platform you want to focus on more rather than just repeating the same message across social media platforms.

Adaptability is KEY to success in the creator economy. Things are changing fast, and if you're too fixated or attached to one method of doing things, it'll be harder for you to pivot or adapt where necessary. It'll also make you more forward thinking.

Sometimes, we feel that we need to constantly evolve and change because it's a fast-moving world out there. However, reflecting on what went well, we can also focus on what to keep on doing. After all, even fashion trends tend to cycle back to the same thing over time. What's classic is going to be evergreen. Don't keep changing just for the sake of changing. This is where getting feedback and insights from mentors while you are on the job, may help you to identify evergreen or fast moving changing trends.

We can capitalize on LinkedIn Posts, Articles, and other features to brand ourselves as a Thought Leader. Sharing and commenting on Collaborative Articles like this allows me to reflect and share my experience with others. Of course, getting the Top Creator Economy Voice badge would be a good intermediate end goal I am chasing after as well!