Last updated on Jul 23, 2024

You're facing resistance from developers on indexing best practices. How do you get them on board?

When you're trying to implement indexing best practices for search engines, it's not uncommon to encounter resistance from developers. They may be focused on different priorities or simply not understand the importance of proper indexing for SEO performance. The key is to align your goals with theirs, communicate effectively, and demonstrate how these practices can benefit the overall project and user experience.

1 Understand Concerns

To get developers on board with indexing best practices, first understand their concerns. Developers may be apprehensive due to workload, complexity, or a lack of SEO knowledge. Engage in open dialogue to discover their hesitations. By acknowledging their challenges and providing reassurance that SEO can be integrated without disrupting their workflow, you create a collaborative atmosphere. Education about the impact of indexing on user discoverability and site performance can also help bridge the gap between development and SEO goals.

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Utkarsh Tyagi

Co-Founder @Fiveral | Freelancing Coach | Social Worker | Self-Help Podcast on Spotify & iTunes | Writer @Xperts Space
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Don't let developer resistance hold back your SEO success! Start by listening them - Understand their concerns. • What's bothering them? • Too much work? • Confused about SEO? Ask and really hear them out. — Show how these practices can fit into what they're already doing. — Explain how it makes websites easier to find and run better. — By tackling their worries and showing the good stuff, you'll turn doubters into helpers. Remember, teamwork is key! So talk it out, teach a bit, and work together. You'll end up with a website that works great for everyone - coders and search engines alike!

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2 Share Knowledge

Sharing knowledge is crucial in demonstrating the value of indexing best practices. Explain how search engines crawl and index web content, and why it matters for the visibility of the website they're working on. Show them how proper indexing leads to more accurate search results, which can improve user satisfaction and drive traffic. Offer resources or short training sessions to demystify SEO concepts. When developers understand the "why" behind your requests, they're more likely to see them as reasonable and necessary.

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3 Simplify Integration

Simplifying the integration of SEO into the development process is key to gaining developer support. Present indexing best practices as a series of manageable steps that can be incorporated into their existing workflows. For instance, using clear, concise meta tags or setting up a robots.txt file to guide search engine crawlers. By breaking down the process and offering practical guidance, you make it easier for developers to see how these practices can be seamlessly adopted.

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4 Offer Tools

Equip developers with tools that make adhering to indexing best practices easier. There are many software solutions that can automate or simplify aspects of SEO, such as plugins that generate sitemaps or tools that help optimize site speed. Introducing these tools as a way to enhance their productivity and the site's performance can turn skeptics into advocates. When developers have the right tools at their disposal, the task of implementing SEO-friendly practices becomes less daunting.

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5 Recognize Efforts

Recognizing the efforts of developers when they do implement indexing best practices is important for maintaining momentum. Acknowledge their contributions to improving the site's search engine performance and celebrate milestones. Positive reinforcement can go a long way in building a culture that values SEO as an integral part of the development process. When developers feel appreciated for their extra efforts, they're more likely to continue incorporating SEO best practices in their work.

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ABOUBACRINE ADIZA

Chef de projet digital
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En combinant des approches différentes comme la formation, la transparence et la reconnaissance, il est possible de réduire la résistance et d'encourager une adoption plus large et enthousiaste des bonnes pratiques d'indexation parmi les développeurs. Par exemple, en mettant en place des systèmes de récompenses pour les équipes ou les individus qui respectent les bonnes pratiques. Ou encore en félicitant publiquement les efforts et les succès des développeurs dans ce domaine, notamment, lors de réunions d'équipe ou via des newsletters internes.

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6 Foster Collaboration

Fostering collaboration between SEO experts and developers can create a more cohesive approach to indexing. Encourage regular meetings where both parties can discuss strategies, troubleshoot issues, and share successes. A collaborative environment allows for the sharing of perspectives and can lead to innovative solutions that benefit both search engine optimization and the technical aspects of web development. When developers feel like partners in the SEO process, resistance is likely to diminish.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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You're facing resistance from developers on indexing best practices. How do you get them on board?

1

2

3

4

5

6

7

1 Understand Concerns

2 Share Knowledge

3 Simplify Integration

4 Offer Tools

5 Recognize Efforts

6 Foster Collaboration

7 Here’s what else to consider

Search Engines

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You're facing resistance from developers on indexing best practices. How do you get them on board?

1

2

3

4

5

6

7

1 Understand Concerns

2 Share Knowledge

3 Simplify Integration

4 Offer Tools

5 Recognize Efforts

6 Foster Collaboration

7 Here’s what else to consider

Search Engines

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