You're aiming to boost your personal brand in finance. How can you make the most of networking events?

Start by setting clear objectives for what you aim to achieve. Research attendees and speakers beforehand to identify key contacts. Prepare a concise, impactful elevator pitch that highlights your expertise and unique value proposition. Engage in meaningful conversations by asking insightful questions and actively listening. Follow up with connections after the event via LinkedIn or email, referencing your discussion to reinforce your memory. Share valuable content and insights on social media to stay visible and relevant. Finally, attend events consistently to build a strong, recognizable presence in the finance community.

In my experience, to make a most of an networking event one should research well on the persona of the visitors and divide them on priority basis for connecting and do not go there with a mindset of only connecting for business; but have a open mindset to build meaning full connections.

Get Ready - Thorough preparation is essential before heading to any networking event. Find out who will be attending and identify the key people you want to connect with. Stay updated on the latest financial trends and news so you can engage in meaningful conversations. Prepare a concise elevator pitch that clearly communicates who you are, what you do, and what sets you apart in the finance sector. This preparation will boost your confidence and help you leave a lasting impression on important contacts.

To boost your personal brand in finance through networking events, adopt a strategic approach. Define your brand message and objectives, highlighting what sets you apart. At events, introduce yourself confidently, share your expertise, and listen actively. Bring business cards and a concise elevator pitch. Connect with a diverse range of professionals and follow up promptly to reinforce connections. Offer value by sharing insights and resources. Use social media to extend your reach by connecting with attendees on LinkedIn and joining relevant discussions. Consistently present yourself as knowledgeable, approachable, and valuable to enhance your brand effectively.

If the list of guests is available, I will pick 3 people to make sure I connect with. I have found making sincere connections with fewer but strategic people is much more effective than running around the room trying to meet everyone.

During the event, authenticity is your best tool. Show genuine interest in others' work and viewpoints. Ask meaningful questions that spark deeper conversations, moving beyond small talk. Listen attentively and respond thoughtfully. This approach highlights your passion for finance and helps forge relationships founded on mutual respect and genuine interest, rather than merely trading business cards.

Usually picking the right strategic people will make the genuine connection of listening and asking questions so much easier. Faking interest in a conversation is such hard work and detracts from the connections with others.

Be confident in sharing your knowledge and insights during conversations. Your expertise is a key component of your personal brand. Provide thoughtful perspectives on financial topics and, when relevant, share experiences that enhance the discussion. This not only demonstrates your proficiency but also positions you as a valuable and knowledgeable professional whom others will want to connect with further.

Nos eventos que frequento a grande chave e se envolver em todo os aspectos... o tempo livre é o momento ideal para iniciar um bate papo e apresentar sua jornada, conhecimento ou seja sua Expertise. Essa conexão também deve ocorrer aqui: nas redes sociais. Pedir o LinkedIn das pessoas e se conectar pode gerar um processo a longo prazo, de acompanhamento e se tornar de fato um networking.

I love to tell relevant stories! This connects me with the topic and the person. We bond over similar or shared experiences. Dont be shy to tell your stories by way of sharing your personal experiences.

O pós evento tem muito valor! Confesso que não sou fã de muitas mensagens sem proposito, mas a seleção e personalização deste contato pode gerar frutos. E nesse momento o tempo conta muito, é essencial que não seja muito distante do evento, pois pode ocorrer de cair no esquecimento... então neste pós duas coisas são importantes: personalização e agilidade!

If you say you are going to follow up then do so and do so timely. Follow up matters. By following up timely you show someone who you are and that you respect them and their time.

Keep your personal brand in finance prominent by staying active in your professional community. Connect with new contacts on LinkedIn, share industry-related content, and join online discussions. Consistent visibility ensures you remain on your network's radar, opening up more opportunities to demonstrate your expertise.

A nossa vitrine na venda dos nossos serviços (nossa carreira), hoje são as redes sociais. Então se você já cumpriu os dois passos supracitados que são a ação (ir no evento e se conectar) + conexão (buscar essas pessoas nas redes e conversar com elas) e hora de mostrar seu trabalho. Sendo assim, a constância nos post, interações e atividades farão com que o seu rosto por mais que visto somente uma única vez, ficará sempre na memoria daqueles que gerou conexão....

I truly enjoy reading the posts that my colleagues share and I let them know. I also repost articles of interest. LinkedIn keeps me connected to people I may not often get to see in person.

Staying top-of-mind in finance isn't just about being visible; it's about being consistently valuable. Think of your online presence as a garden – sporadic watering won't yield a thriving ecosystem. Regularly sharing insightful content, engaging in thoughtful discussions, and offering your expertise are the seeds of strong relationships. Just as important is tending to the gardens of others – actively engaging with their content and providing valuable comments demonstrates genuine interest and fosters reciprocity within your network. This consistent nurturing demonstrates your expertise and builds trust, ensuring you're not just seen, but remembered for the value you bring.

Essas dicas eu pude aprender na prática! Participei de um momento com grandes nomes da área de gestão de pessoas e tive a grata oportunidade de logo em seguida receber um convite no LinkedIn, seguido de uma mensagem personalizada. Olhei e pensei: "Se ela que já está onde desejo chegar está fazendo isso, imagina eu que ainda não cheguei lá!". Então agora está ação se tornou regra e tem me garantido ótimas possibilidades de networking