Last updated on May 9, 2024

What are the best methods for collecting high-quality primary research data?

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Primary research is the process of collecting original data directly from your target population or phenomenon of interest. It can help you gain insights, test hypotheses, and answer specific questions. However, not all primary research data is created equal. To ensure the validity, reliability, and usefulness of your data, you need to follow some best practices and methods. In this article, you will learn about the different types of primary research data, the advantages and disadvantages of each, and the steps to design and implement a high-quality primary research project.

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