A key stakeholder disagrees with your product positioning changes. How will you convince them of the value?

When you come across a key stakeholder who doesn't quite see eye-to-eye with your product positioning changes, the best approach is to show empathy and understanding. Set up a meeting to really hear them out and ask questions to gain a full understanding of where they're coming from. Take their viewpoints into account and share data-driven evidence that backs up the new positioning. Emphasize market research, customer feedback, and competitive analysis that support the changes. Show how the new positioning matches up with the bigger business goals and meets the current market needs. By addressing their concerns respectfully and openly, you can build trust and show the strategic advantages of the new approach.

when a key stakeholder disagrees with your new product positioning, first and foremost is to give a patient hearing of the concerns and understand the reasons behind them. Post which, you should provide your perspective and provide factual data to drive home your point. Also, if the concerns are valuable then you should try to incorporate them into the case. finally, the best way will be do a pilot project and prove your case and reassure the key stakeholder about being on the right path.

In my experience, it is critical first to seek to understand fully a stakeholder's position and the "why" behind it. Often times you share more common ground than you might think. Listen more, ask questions, and then assimilate this information to better position your case for a respectful re consideration. I love this question: "Help me understand why you feel so strongly a certain way about this matter." It's disarming, and signals to the other person that you want to dig in and really understand their position. Only after showing respect, should you expect to garner any for yourself. Then, and only then, try to explain your perspective. Use facts, not opinions. Most respond best to immutable data.

Soy de los que cree que la variedad de criterios y puntos de vista pueden hacerte observar detalles que originalmente no tomarías en cuenta. Cuando escuchamos a los demás podemos determinar si sus preocupaciones se deben a hechos concretos o a percepciones propias basadas a sus creencias. En este momento puede fijar tu posición a través de data y hechos reales que pueden ayudarte a convencerlos de los cambios. Hace muchos años ante un lanzamiento de un producto en un formato diferente para la época, la mayoría del equipo pensaba que no funcionaría por ser disruptivo. Sin embargo a través de presentar información relevante en el pre lanzamiento y los resultados una vez fue lanzado el producto entendieron que valía la pena el cambio.

When someone has a different opinion about the direction of the product, it's really important to show them some strong evidence. This means gathering info about the market, what customers think, and looking at what our competitors are up to. We need to make a clear and simple case for how the changes could help us do better in the market, make our customers happier, and improve our overall performance. Using charts and graphs can help us show the trends and potential benefits, and sharing stories of how these kinds of changes have worked elsewhere can make our case even stronger. By using data to make our argument, we can really show why these changes could be good for us all.

Ampliando el ejemplo que cole este en la contribución del punto #1. Hacer hecho una buena investigación previa al desarrollo del producto, fueron sin duda las mejores herramientas para conseguir el apoyo del producto. Puedes hacer diferentes investigaciones a través de lecturas, visitas al mercado, ficus group, trials, entre otros según la complejidad y presupuesto del proyecto. Cuando puedes mostrar data, todo cambia.

Gather and present data to support the proposed changes in product positioning. Use market research, customer feedback, competitive analysis, and performance metrics to show how the new positioning aligns with market trends and customer needs. Data-driven arguments can help mitigate subjective objections and provide a factual basis for the changes.

Es importante definir el objetivo que se busca con el lanzamiento de un nuevo producto. En ocasiones buscamos marketshare, visibilidad, frenar la competencia o hasta ser nuestra propia competencia ( cuando tenemos varias marcas dirigidas al mismo target). Cuando logras ventas increméntales y sin canibalización de los productos establecidos, lograste un fórmula ganadora.

Next, align your new product positioning with the overarching business goals and the stakeholder's personal objectives. Illustrate how the changes will contribute to growth, market share, or other key performance indicators that matter to them. When stakeholders see how the new positioning can help achieve common goals, they are more likely to get on board.

Muy pocos quieren ser el conejillo de Indias, por esto siempre busca presentar historias de éxito de otros canales, mercados y países para demostrar la factibilidad de tus nuevas propuestas. Más allá, puede s inclusive tomar lo mejor de diferentes casos de éxitos y evitar los errores que ya se cometieron previamente para seguir mejorando tu propuesta de valor.

Share success stories and case studies from similar initiatives that have yielded positive results. Highlight examples of how other products or companies benefited from similar positioning changes. Success stories provide tangible evidence of the potential benefits and can help build confidence in the proposed strategy.

Definitivamente hay estar preparados para hacer los ajustes necesarios en la fase de lanzamiento. Potencialiizando lo que funciona y mejorando lo que no, en la medida que podamos tomar acciones correctivas rápidas y sin estar el riesgo de fracasar se minimiza.

Be open to feedback and collaboration. Inviting a stakeholder into the crafting of the new positioning statement will give them that sense of ownership that sometimes is needed to get stakeholder buy in. A great PMM is a great communicator and being collaborative is essential to the job.