Last updated on Jul 25, 2024

How do you manage client expectations when SEO strategies conflict with their desired website look?

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In the world of digital marketing, search engine optimization (SEO) is vital for increasing visibility and driving traffic to a website. However, sometimes the best practices for SEO can clash with a client's aesthetic vision for their site. Managing these conflicts effectively requires a blend of diplomacy, education, and compromise. You need to ensure that clients understand the importance of SEO while also respecting their design preferences.

Key takeaways from this article
  • Educate and align:
    Explain SEO's importance in simple terms, likening it to a house foundation—essential for visibility. When clients understand how SEO underpins their site's success, they're more open to design adjustments that support better rankings.
  • Set clear milestones:
    By setting achievable SEO goals and updating clients on the progress, trust builds. They'll see the tangible benefits of SEO over time, balancing their aesthetic vision with practical needs for web traffic and visibility.
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