How can you effectively communicate new services to customers?

A Strong Marketing Strategy/Idea: How do you want consumers to be attached to your brand, is it a strong TV Ad? A Radio Jingle or the actual product that is the strongest? A mix of all these above in the right proportions will surely make a huge impact and reach the right audience.

Effective communication is key. However, I found it helpful if you can offer the same information in different ways. For instance, if I have something new to show customers/potential, I will push it into the market several different ways... 1- through an email campaign 2-through a short 2min or less video 3-strategic social media posts 4-on our news page on website all conveying the same message but tailored in a different way.

Any new product should have a clear problem statement in the backend which will help connect with the customers issue, so that the solution / product would get an extra mile and gets accepted by customers quickly. The pain points of the customers should be deliberated and deep dive should be done so that the product automatically serves as a solution to it. The moment it connects to the need it sells faster....

First of all you must have really impactful communication skills. Second step would be to create a desire of whatever the product you are offering. Then educate the customer about benefits of your product let them know that this is the product that they were looking for a while now. Now your customer is ready to take your product. Happy Selling.

New services are great but what matters more than adding new services is clearly understanding the business problems you are solving and the value you are adding for your customers. Many times companies add services as a way to increase revenue and margins and they only think about the benefit to themselves. Instead of focusing on features, advantages and benefits of your new services focus on business outcomes.

Think of features as tablestakes for selling your product. If you don't have the basic features, no one will consider your product. You may not have everything but to go to market and get a prospect to become a customer, you need to have the basic features. If features are tablestakes, what are selling points? Think of what is in it for the user and the company you are selling to. Once you figure it out, quantify, quantify, quantify. If your product drives more sales -- be able to talk about how and by how much. If you product improves efficiency -- be able to tie it to dollars saved By highlighting the value provided by your product, you are pointing out what the customer gains by using your product and not what features they will use.

First illustrate the value of your current services. Then research how your services align with the clients objectives and how new offerings provide new value.

Hacer planteamientos que nazcan de insights del consumidor, que conecten racionalmente pero sobre todo emocionalmente, con sus deseos, percepciones y sentimientos. Entendiendo sus hábitos, usos y actitudes sobre nuestro producto o hacia la categoría. Comprendiendo sus expectativas.

Estoy completamente de acuerdo con la necesidad de trasmitir al cliente en palabras coloquiales, sin tecnicismos, complejidad ¿qué problema, necesidad queremos resolver u optimizar? Invitarlos quizás a una prueba o a un diálogo con otras personas que hayan puesto a prueba el producto y conversar sin tapujos de cuál ha sido su experiencia.

Remember you're not selling a snow blower, you're giving them a clear driveway. Outcome focused benefits are the key to driving value with your customer and getting the right message across for them to take action.

Além de conhecer bem os seus clientes e entender quais os canais eles preferem se comunicar, entenda em que pontos ele está mais atento ao seu produto ou em que pontos ele costuma utilizar mais o seu serviço e tente uma abordagem amigável nesses momentos. Se o seu produto é um software, por exemplo, você pode incluir uma mensagem após ele concluir uma determinada etapa, parabenizando pela ação e informando que ele está apto para dar o próximo passo com a ferramenta usando o novo serviço "x".

Are you on a text messaging relationship with your sponsors or key executives. You don't really need their text, but if you actually do you could use it for emergency's when the customer goes silent or wish them happy holidays and (carefully) having it from them to use to reach you in case of critical emergencies.

This is key! The way we communicate is constantly changing. Our brains actually change and adapt as our use of t various echnologies increases. For this reason I believe it’s critical to communicate across multiple channels. I only read work emails. You’ll never reach me that way. Others read every email. If you have an app, utilize the notifications. Website? Promote it on social media. Send a text. Make a reel. Send your message across as many channels as possible. One of them will hit the target.

Meet your customers where they are , and by their most preferred method of communication. No point in wasting time sending out emails if your customer never replied to your email before.

* Let the customer guide you * A good way to begin is to think about your channels from your customers’ perspective and not your own. By gaining an understanding of who your customers are and the types of interactions they prefer, you’ll be better positioned to choose channels that are impactful.

Customers want to know what others are saying about your products. Even if they have been longtime customers. When a new service or product is introduced, one of the best ways to market it, is to introduce a voice of customer. What was the experience like? It provides relatable content for someone to connect with and establish deeper roots with a brand they’re already using or establish new roots with a brand they have not used before.

Social proof in a marketing context is evidence that other people have purchased and found value in a product or service offered by a business. Because people are more likely to purchase a product that others are already purchasing (the bandwagon effect), social proof can be a way to increase conversions by showing customers how popular a product or service is. On the web, social proof can take many forms including customer testimonials and product reviews, customer lists and quantifiable data (“Over 50,000 downloads!”). All of these different tactics help build trust, convey value and improve conversions.

Share the feedback,reviews and compelling evidence of the advantages other users are getting. By incorporating various forms of social proof, you can build trust and credibility around your communication service, assuring potential customers of its effectiveness and value.

Most of these tactics such as promotions, deadlines, discounts don't really work. What I found to work is the product or feature that that they care about the most. (The aha moments) when the purchased and when you have a major product update, tell them you would like to share it with them first and that this would impact X for the outcome your company is trying to reach.

Creating urgency can seem pushy, and if unwarranted, can simply be a very poor tactic. Rather, seek to understand the delay and what is causing the hesitation.

Guiding them toward a hidden gem they never realized they needed is like leading them on a search expedition for unexplored riches. To do this effectively, provide an in-depth map that emphasizes the benefits and value of your new service, rather than pushing sales gimmicks on them. Provide information that makes them realize this is exactly what's been missing!" Encourage prompt action with subtle nudges such as limited chances or unique insights; make them feel empowered about their decision rather than pressured; allow them to experience it as their wonderful discovery!

Experts say it takes a baby up to 10 times of trying something to actually like it. Customers are probably faster to decide but need more than 1 exposure to something. The way you do this is by following up with your customer. The initial step of training is a no brainer. It is hard to use a product if you don't know how to. For B2B products, companies can do multiple types of outreach from client calls, surveys, Exec conversations, webinars, open hours to make sure the value has been received and digested by the customers. If you find that something isn't working for the customer, jump on it and get more info. If you promise something to a customer -- even to investigate, make sure you follow through and get back to them.

Customers want to be heard like everyone else. Set realistic expectations and follow through. Customers can be forgiving and also never forget an experience. Following up, listening to the needs of what is being communicated to you, effectively communicate back, and offering solutions that provide top level service and follow company messaging.

The effect of follow up cannot be overemphasized in sales and marketing. Your lead generation is as strong as your follow up plans and its execution. In my country Nigeria, it takes about 3-5 visits physically or 5-9 visuals online publication to call the attention of an average Nigerian. Hence, the importance of follow-up. I'm still trying to grasp the concept of follow through though.

No matter what your product is it's about the sense of urgency and painting the picture that the sooner they buy, the sooner they benefit.

Conveying new services to customers should start with a clear, relatable message about its benefits, value, and the problems it solves. Use a multi-channel approach: email newsletters for detailed updates, social media for engaging content, blog posts for in-depth insights, and webinars for live demonstrations. Personalize your communication, tailoring messages based on customer needs. Always include a clear call to action and be open to feedback and queries to build customer trust and understanding.

When presenting a new service to a client I will do the following things. - I will provide the use case to the client and explain in detail why this service would benefit their organization. - I will utilize other clients that use the service as a reference point for successful implementation. I do not mention names unless I have permission but will reference the industry. - Follow up should be gradual. I prefer to use a personalized video to check in on the information that I have sent the client. This way I can explain quickly once more why I think it will benefit them and, in the video, I kindly ask them to let me know if they would like to pass so I can close the door if they aren't interested.

In my experience, understand the customer needs and show them you have a solution for them. Identify these needs from already existing clients who may also share referrals as they have earned your trust over time. Choose the right tools to reach them depending on their preference such as e-shots via email, brochures at the point of meeting them and social media as well as including adverts/ access links on email signatures.

7. Leverage storytelling techniques: Craft compelling narratives around your new services that resonate with your customers emotionally. Share success stories, case studies, or real-world examples that showcase how the new services have positively impacted others. Storytelling creates a memorable and relatable connection, making it easier for customers to understand and embrace the value of the new offerings.