Last updated on Jun 30, 2024

Here's how you can connect with industry influencers in Functional Training.

Functional training, a method focused on exercises that prepare your body for real-life movements and activities, is an ever-evolving field with experts and thought leaders who can greatly enhance your knowledge and career. Connecting with these industry influencers can be a game-changer. You'll gain insights into the latest trends, techniques, and methodologies that can put you ahead in the functional training arena. By engaging with these leaders, you can also build a robust professional network that supports your growth and opens doors to new opportunities.

1 Build Rapport

Before reaching out to influencers, it's crucial to establish rapport. Start by engaging with their content on social media or through their blogs. Offer thoughtful commentary and share their work, showing genuine interest in their contributions to functional training. This approach helps to create a foundation of respect and mutual interest, making it more likely for influencers to take notice of you when you eventually reach out directly.

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Adrien Moyer

Pharmaceutical Industry Consultant 💊 Quality Control Laboratory Manager🧬Helping Pharma/Biotech Companies Reach Their Goals
To establish relationships with influencers, consistently engage with their content by providing thoughtful comments and sharing their work, demonstrating genuine interest in their expertise 💪. This approach not only builds a foundation of mutual respect but also increases the likelihood of being noticed when you eventually reach out directly, setting the stage for meaningful professional connections in the industry 🤝.
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Ashish Devrani

𝐈 𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌🫵𝐘𝐎𝐔𝐑🫵: Physique, Personal Brand & Business. A Body-Makeover Specialist🏋️♀️𝗹 Personal Brand Manager 𝗹 Content Writer 𝗹 Export Manager 𝗹 EX-IM Lead Generation DM "𝐓𝐑𝐀𝐍𝐒𝐅𝐎𝐑𝐌"
1. Research and identify key influencers in the functional training industry. 2. Engage with them on social media by commenting thoughtfully on their posts. 3. Attend industry events and conferences where influencers are likely to participate. 4. Offer valuable insights or content that aligns with their interests and expertise. 5. Collaborate on projects or content to build a mutually beneficial relationship. 6. Follow up with personalized messages or emails to nurture ongoing connections.
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Ryan Martin

Doctor of Physical Therapy Director of Education Development @ Advanced Musculoskeletal Ultrasound Center | MSKUS Residency director
Maybe do some reading and research on topics and influencers before hopping on the (insert flavor of the month topic) train... Building rapport is like dating...keep it simple and work on communicating with people. Don't just leap in on the first date...you'll get smacked. Build rapport over time. Nothing good happens when it's rushed...case and point; shotgun weddings in Vegas...ouch, sorry...just my thoughts -Ry
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2 Attend Events

Industry events, like conferences and workshops, are hotspots for connecting with functional training influencers. These gatherings provide a unique opportunity for face-to-face networking. Prepare in advance by researching who will be attending and plan to introduce yourself during breaks or social segments of the event. Remember to be concise about your background and interest in functional training to make a memorable impression.

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Ryan Martin

Doctor of Physical Therapy Director of Education Development @ Advanced Musculoskeletal Ultrasound Center | MSKUS Residency director
If it's truly a topic you care about and part of your ethos...this should be easy to venture out and attend events or webinars. Consider it a learning experience and process to become better at whatever it is you are attending... It's not mandatory to go to events, but live sessions with like-minded people can create lasting relationships and build a cascade of new avenues for you. Just sayin... -Ry
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3 Offer Value

When you connect with influencers, it's important to offer value. This could be in the form of sharing your own insights on functional training, offering to collaborate on a project, or helping them reach a wider audience through your network. Influencers are more likely to engage with you if they see a mutually beneficial relationship rather than a one-sided interaction.

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Ryan Martin

Doctor of Physical Therapy Director of Education Development @ Advanced Musculoskeletal Ultrasound Center | MSKUS Residency director
Yeah...offer value. This can be difficult, unless you really can offer value. I've said it a million times, if you truly care about the topic you are pursuing and have integrity with content you are trying to add, then it's totally worth adding your flavor to the mix. Notoriety, fame and greed tend to muck up the recipe when people try to add value...they end up just trying to take value rather than add value... Just my opinion -Ry
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4 Leverage Social Media

Social media platforms are powerful tools for connecting with functional training influencers. Follow their profiles, join the same groups or forums they're active in, and participate in discussions. Use direct messaging sparingly and thoughtfully – only after you've established a presence and interacted publicly with the influencer's content.

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Ryan Martin

Doctor of Physical Therapy Director of Education Development @ Advanced Musculoskeletal Ultrasound Center | MSKUS Residency director
If you're reading this...then you better be leveraging LinkedIn... If not, shame on you, or at least don't complain if you're not progressing. Just thoughts here. -Ry
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Maria Dykstra

obsessed with 3 things: turning expertise into revenue, optimizing ad budgets, and harnessing generative AI | Former Microsoft | Founder | AdTech
The online engagement game has 2 simple rules ↳Always deliver value first ↳Have a dialogue with your audience. *** How do YOU earn trust without spending hours creating content? *** => Reach out to 10 new connections a day => Like and comment on their posts => Invite them to be a part of your network (e.g. send an invite on LinkedIn) => Share at least 1 insightful post from your network every week
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5 Personalize Communication

When the time comes to reach out personally, tailor your communication to show that you've done your homework. Reference specific work they've done or insights they've shared that resonated with you. Personalized messages stand out and demonstrate that your interest is sincere, increasing the likelihood of forming a meaningful connection.

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Ryan Martin

Doctor of Physical Therapy Director of Education Development @ Advanced Musculoskeletal Ultrasound Center | MSKUS Residency director
If you reach out to me with a canned email or message, I'm probably not going to respond...well, unless it's crazy good copy, and I need your services (like oxygen tanks on a space ship)...otherwise do some damn research and make it personal. I could be wrong...just opinions here... -Ry
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6 Stay Engaged

After making initial contact, it's vital to stay engaged. Continue interacting with their content, and where appropriate, follow up on your conversations. Staying engaged keeps you on the influencer's radar and helps to cultivate a lasting professional relationship within the functional training community.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Here's how you can connect with industry influencers in Functional Training.

1

2

3

4

5

6

7

1 Build Rapport

2 Attend Events

3 Offer Value

4 Leverage Social Media

5 Personalize Communication

6 Stay Engaged

7 Here’s what else to consider

Functional Training

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Here's how you can connect with industry influencers in Functional Training.

1

2

3

4

5

6

7

1 Build Rapport

2 Attend Events

3 Offer Value

4 Leverage Social Media

5 Personalize Communication

6 Stay Engaged

7 Here’s what else to consider

Functional Training

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