Here's how you can advocate for yourself effectively in the workplace.

Clearly recognize and articulate your strengths, achievements, and the value you bring to the organization. Document your accomplishments and contributions regularly.

Be yourself, authentically - always. Connect with people - make time for colleagues. Offer advice, be solution oriented but also know when to listen and defer to the expertise of others. Genuine engagement in the workplace is everything - role model this and inspire. Tell your OWN story in internal comms, LinkedIn and demonstrate how you built up your expertise, what you've learned and how you grew along the way.

Guide your clients to articulate their long-term career goals such as career advancement opportunities, specific skill development objectives or a desired leadership role. For example an engineer aspires to transition into a project management role. Help them define this goal by identifying the specific skills and experience required for project management positions. This clarity allows them to tailor their career development efforts. Developing SMART Goals. For example, the engineer sets a SMART goal to obtain a Project Management Professional (PMP) certification within the next year. This plan involves researching certification requirements, identifying relevant training programs, and setting a timeline for achieving the certification.

Equip your clients with the skills to communicate their needs and value propositions with confidence and clarity. For example, a marketing manager feels their contributions are undervalued during meetings. Role-play assertive communication techniques to allow them to confidently present their ideas and highlight the impact of their marketing initiatives. Emphasize the importance of adapting communication styles to different audiences. For example, a data analyst needs to present complex data insights to the leadership team. Help them tailor their communication style by focusing on clear visualizations and concise takeaways relevant to the leadership's priorities.

Regularly seek feedback from supervisors, peers, and mentors to understand your strengths and areas for improvement. Constructive feedback helps you grow professionally and demonstrates your commitment to continuous improvement. Use this feedback to make necessary adjustments and to strengthen your case when advocating for promotions or new opportunities.

Persistence is indeed crucial when advocating for yourself. Don’t be discouraged by setbacks or initial resistance; keep advocating for your goals and showcasing your value. Stay proactive, follow up on discussions, and continue to highlight your achievements and contributions. Persistence shows your determination and dedication, making it more likely for you to achieve your career objectives.

Consider documenting your achievements and feedback regularly, creating a portfolio that showcases your work and progress over time. This can be particularly useful during performance reviews or when seeking new opportunities. Additionally, find a mentor who can provide guidance, support, and advocacy on your behalf within the organization. Lastly, stay informed about industry trends and developments to ensure your skills remain relevant and to strengthen your position when advocating for yourself.