Healthcare providers resist new marketing initiatives. How will you win them over?
In the ever-evolving landscape of healthcare, adopting new marketing strategies can be a daunting prospect for providers. It's a field where trust and tradition often hold sway over innovation, especially when it comes to patient outreach and community engagement. However, the resistance to change can be a significant barrier to progress. Understanding this, your role in healthcare management is to navigate these waters carefully, ensuring that providers see the value in new initiatives without feeling that their professional integrity or patient care standards are being compromised.
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Hamze SalhabMSF International Mobile Staff | Registered Nurse | Emergency Specialist | Patient Safety Specialist
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Geraldine John-PflugCX and Marketing Consultant @ IQVIA | 📣Communicating Value to Enhance Link to Cure💊
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Maneesh MohananCEO at Bharat Lab Network and Mediquity Technologies Private Limited | Transforming Healthcare Through Innovation |…