As part of our ongoing commitment to nurturing emerging talent, our team in London recently hosted 90 master’s students from ESCP Business School at our Westfield headquarters. The students had an exclusive look into our head offices and day-to-day operations, as well as insights from Aden May, Head of Technology at YNAP, Shilpa Virdi, Lead Product Manager, and Charlotte Needes, Head of Product. The talk was a chance for students to see how the learnings from their course can be applied in a real-world business context with a focus on technological innovation – including intelligent process automation, customer loyalty, and personalisation strategies. Charlotte Needes spoke with them on the importance of digital transformation in fashion: "In a competitive landscape, customers are increasingly discerning and demand more from brands. To meet their needs, digital transformation is essential. Our goal is to provide a smooth, functional, and delightful experience, helping customers find what they want easily while offering opportunities for discovery and inspiration. We're always seeking new technology to enhance this journey." A huge thank you to @Andrea Cosentino and the ESCP Business School team, who made this event a success.
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