Missed last week's "The Next Creative Revolution" webinar? Check out our recap of the discussion between Orlando Wood, Sir John Hegarty and Jon Evans here: https://lnkd.in/esci8PKj Access the webinar recording here: https://hubs.la/Q02P4Kps0 And catch the duo on the 150th episode of the Uncensored CMO podcast here: https://hubs.la/Q02P4Nxp0 #TheNextCreativeRevolution #APE #Podcast #Advertising
About us
System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands. Our Test Your Ad (TYA) and Test Your Idea (TYI) solutions quickly predict the short- and long-term commercial potential of ads and ideas, giving marketers confidence that their creative concepts will delight consumers and drive profitable growth. Complementing TYA and TYI is Test Your Brand (TYB), which measures the impact of ads and ideas on brand health. System1 also offer Expert Guidance to help improve the effectiveness of your ads and ideas.
- Website
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https://system1group.com/
External link for System1
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- London
- Type
- Public Company
- Founded
- 1999
- Specialties
- market research, innovation, insights, consumer insights, insight generation, ad testing, copy testing, package testing, volumetrics, customer satisfaction, behavioural science, advertising, ad effectiveness, brand equity, innovation, and product innovation
Locations
Employees at System1
Updates
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System1 reposted this
KitKat's new campaign teaches us again that creative consistency is a marketing superpower. Bored of "Have a Break. Have a KitKat."? Nestlé doesn't care because the consumer still loves it. Just look at that System1 emotional trace from a crowd of UK viewers below, that peak happiness ending is effectiveness gold. Putting this in the top few % of global ads for long-term creative effectiveness. We are releasing new research on Creative Consistency with the IPA (Institute of Practitioners in Advertising) next month (tickets linked in the comments). As this perfectly demonstrates the research, below is a sneak peek. 1. They've worked for many years with VML in a true partnership. Client-agency tenure predicts ad quality. 2. "Have A Break" is a tagline, positioning and "fluent device" they've stuck with for centuries. These things should RARELY change. 3. Their distinctive assets haven't changed very much at all. 4. This campaign is going across OOH and digital. Putting campaigns on for longer, on more channels, predicts brand growth. But what do we need to change to keep things fresh? We still need to put on a show and entertain. New ideas, stories, scenarios and characters. You could call these 'right-brain' creative features that attract and sustain broad attention. This ad does this so well, scoring brilliantly in all three of our human emotion creative metrics that predict long and short-term results. See for yourself in the KitKat report here: https://lnkd.in/erRgMaJX I share #advertising and #marketing insights daily, follow for more.
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In the spirit of Zero Waste Week, we’re making sure brands and advertisers don’t waste the opportunity to elevate their sustainability efforts with The Greenprint research. In the UK, only 8% of ads feature a ‘green’ message, and in the US, the situation is even dimmer, with less than 2% of ads including this messaging. To help change this, we teamed up with behavioral science expert Richard Shotton and UK broadcaster ITV to create a guide for effectively communicating environmental messages in advertising. This guide is designed to drive both commercial success and positive consumer behavior change. Download the full reports for free using the links below: The Greenprint UK: https://hubs.la/Q02NR6j50 The Greenprint USA: https://hubs.la/Q02NR5C90 The Greenprint Brazil: https://hubs.la/Q02NRhgL0 #TheGreenprint #ZeroWasteWeek #Sustainability #Advertising
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Revving Up Radio Revenue: How to Maximize the Success of This Broad-Reach Channel Despite common misconceptions, radio remains one of the most far-reaching advertising channels, reaching 93% of the US population monthly. So, how can brands fully leverage this potential? In his latest article, "Tuning into Success: Strategies for Effective Radio Advertising," System1’s SVP Global Partnerships, Andrew Tindall, delves into key strategies for maximizing the commercial impact of radio advertising. Read the full article here: https://hubs.la/Q02NR3kV0 #RadioAdvertising #Radio #Advertising
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Our Latin America Ad Of The Month comes from footwear brand Havaianas with an ad starring Olympic gold medalist Rebeca Andrade. Created with agency DOJO, the ad celebrates Brazilian lightness and joy as a delightfully varied cast get the classic Havaianas shoe into Andrade’s hands. The ad had a podium finish in our overall Olympic rankings - find out how it performed in our exclusive Test Your Ad report and write-up: https://hubs.la/Q02NR5n70 Alpargatas S.A. Maria Fernanda Albuquerque DOJO
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It's kick-off time! Ahead of the season start, Brand Innovators hosted advertisers and brands to discuss the NFL's winning strategies and converting fan love to brand love. Preparation for the Super Bowl is well underway and this summit confirmed that brands are already gearing up to make sure they don't fumble the opportunity to gain lifelong fans. Keen to learn about brand building for the big game? Check out our report and webinar from last year: https://hubs.la/Q02NQhsX0 Natalia Kudryk 🇺🇦 #BrandInnovators #NFL
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Our Ad Of The Week comes from the NFL, just in time for today’s new season kickoff. It’s an inspiring ad from the brand and agency 72andSunny, emphasizing how widely football today reaches in all its many modern forms. But it also touches down with the core, sports fan audience, and we look at how the ad lands with both them and the public in our exclusive Test Your Ad report and write up: https://hubs.la/Q02NPKqB0 Tim Ellis
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Summer is ending, and that means Back To School campaigns are starting in time for the Autumn Term. Our Ad Of The Week is from M&S, who teach everyone the way to make a strong school ad, mixing emotion, narrative, product claims and well-chosen music cues to exceptional effect. Find out more in our Test Your Ad report and write up: https://bit.ly/4cW2OXw Marks and Spencer Anna Braithwaite Vanessa Logan Victoria Saunders Sacha Spinas Zarah Hameed Becca Stafford Katherine Rutherford Paul Burditt Mother Mindshare
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System1 reposted this
Did Oasis create the greatest ad of all time? This is the question we kick off with on the latest episode of Uncensored CMO. Orlando Wood, Jon Evans, and I also explore… : Marketing history (why it’s your map of the future). : Bungled campaigns (what I learned from projects that went badly). : Emotional advertising (why you should aim at the heart, rather than the head) We also alight on a curious similarity between Orlando and Dame Judi Dench. Take a listen. You’ll find a link in comments. #UncensoredCMO #Oasis #businessofcreativity
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Did you know that 50% of US charity ads and 74% of UK charity ads fail to drive long-term impact? The sector faces a significant challenge. As we approach International Day of Charity tomorrow, we aim to support charity brands in maximizing both long-term and short-term donations through effective advertising. We've created a comprehensive guide to help brands leverage emotional appeal and drive positive impact. Download the full report here: UK: https://bit.ly/4e7DHSu USA: https://bit.ly/4edeXIH #Charity #CharityAdvertising #Advertising #TheCharityChallenge