Sweaty Betty

WEAR THE DAMN SHORTS is back! Last year, we brought you our supercharged shorts campaign for the very first time. And it was epic. When summer hits, getting your legs out can be hard for all sorts of reasons and so this year, we wanted to share your stories to help empower women everywhere to WEAR THE DAMN SHORTS. And whose story inspired us this year's movement? It had to be Danielle Caudill. When she shared her empowering experience trying on shorts in our Bluewater store on TikTok...it went viral. When we thought about who could front this campaign, we knew it had to be women from our sisterhood. So, we reached out on Instagram and held an open casting for women who could never imagine wearing shorts to stand proud with Danielle and empower you to free those knees. And here they are. This summer, we're owning our body hang-ups together. Marks, scars, shape, age; lets find strength in our stories and let's WEAR THE DAMN SHORTS. Side by side. Thigh to thigh. You in? Grab your shorts and get ready to join the movement. #wearthedamnshorts

In 2023, The Sweaty Betty Foundation created over 2,000 opportunities for girls to get active, supported 14 organisations to give girls the joy of movement, donated 2761 Sweaty Betty Sports bras to reduce the barriers girls face to being active, and spent thousands on grants to empower girls to find activities they love. During Foundation Month, we challenged ourselves to raise as much money as possible so that they can continue their work supporting girls in 2024 to get active, and stay active - for life. Our Design teams assembled and through making handmade scrunchies out of deadstock, they managed to raise £675 for the Foundation. Creativity at it's finest. 🧵

Celebrating the opening of our new Sweaty Betty brand hub, our all-star Social Committee arranged a fantastic evening showcasing this spectacular graze board. The sisterhood feels stronger than ever, in more space alongside our new family, Wolverine Worldwide. We can't wait for the next one. 🙌 Who wants to see a preview of our new space? 👀

Introducing Sweaty Betty FemTech Meet our new all-fluid protection Leak Protect Power Leggings and ultra-soft All Day Maternity Set, plus a special edition of our Athlete Workout T-Shirt. We’ve teamed up with revolutionary female healthcare provider Hertility, who come with science-backed insight to support our new collection. Because when it comes to menstruation, maternity and menopause, Hertility are the experts. They’ve got a deep understanding of women’s hormones, how our bodies change at every life stage and their insights tell us why this product is so needed. Together we’re raising the bar for every woman, for any life stage.  

Don’t let life get in the way of movement. Sweaty Betty FemTech in partnership with Hertility. 31.07.24

Shout out all the London 10k runners today 🚨 You’ve got this! Whether it’s your first, furthest or fastest, we’ll be with you every step of the way. Plus! Look out for us at Piccadilly Circus. We’ll be your #1 fans. #dontsweatit #yourraceyourpace #iamasweatybetty #girlswhorun

Ready to give a girl the joy of movement? Foundation Month is back 🎉 This July, we'll be teaming up with The Sweaty Betty Foundation to celebrate their achievements while raising crucial funds to help thousands of girls get active and stay active for life. From mega-cycles to climbing Mount Kilimanjaro, our Sweaty Betty teams have taken on some incredible challenges for the cause in previous years. And this July? Our goal is to raise £20,000. We’re already gearing up for charity walks, classes and raffles, so stay tuned for more fundraising news. Want to help make a difference? Take on a challenge for the foundation or donate using the link below ❤

Your race. Your pace. Our summer of run is coming...and we're taking you with us. From the London 10k with our sisters at Saucony all the way through to our favourite event of the year... the Royal Parks Half - London. Just finding your stride? Don't sweat it. Whether it's your first, furthest or fastest run, let's go the distance together this summer. #Yourraceyourpace

Did you know that 64% of teenage girls with disabilities do not engage in regular sport or exercise? To us, that’s just not good enough. That’s why we couldn’t be prouder of The Sweaty Betty Foundation’s latest partnership. Together with Women in Sport and Nuffield Health, they’ve teamed up with Access Sport to bring you Breaking Barriers; a ground-breaking new project shedding light on the challenges teenage girls with disabilities have accessing physical movement. Last week, we hosted an incredible internal panel, including Helen Rowbotham and Kelly Smith to share the crucial research. From everyday barriers to game-changing initiatives, we all have a part to play in creating a more inclusive world when it comes to young girls and sport. Together, let’s help girls get active and stay active, for life. #thesweatybettyfoundation

We are all so proud to see Emma Smith, Sarah Platts-Winslow and Katie Baker-Shaw featured in the 'Diversity in Retail 2024 Role Models for Inclusion in Hospitality, Travel, Leisure and Retail Index' in partnership with The MBS Group. An incredible afternoon spent celebrating diversity and inclusion within our industry. We left feeling inspired by the words of Tea Colaianni 'Where we see walls, we must start to look for doors and a way through the barriers'. A huge congratulations to all those recognised. ⭐ #BeTheChange