Search Laboratory

Calling Marketers of the North 📢 Join us for our upcoming event; hot off the heels of our Future Trends of Organic Search event in London, we're bringing the "Future Trends of SEO" to the Everyman Cinema in Manchester on 15th October. 🕕 Time: 9:00 am - 12:30 pm BST 📅 Date: Tuesday 15th October, 2024 📍 Location: Everyman Cinema, Manchester We will explore strategies to future-proof your SEO, including leveraging AI and optimising content for new search experiences. In today's digital landscape, user journeys have become more fragmented, and the role of organic search continues to evolve rapidly. This has created a significant disconnect between user search behaviour and business search strategies. With the rise of AI, multichannel search, and ever-changing algorithms, it's crucial to stay ahead of the curve. Our event will offer invaluable guidance into the future of search and how you can align your paid and organic strategies. Expect actionable insights designed to maximise the value of your content and empower your business. You will learn: 📈 How to elevate your SEO strategy in 2024 and beyond 🕵🏻♂️ The blueprint to search maturity and collaboration 🤖 Techniques for leveraging generative AI and maximising your content value 🎤 Meet the Speakers James Bentham - Head of SEO at Search Laboratory Alex Walker - Managing Director at Havas Market UK Lucy Barnes - General Manager at Havas Media Network Amy Banks - Director of SEO at Havas Media Network Register now. ⬇️ https://ow.ly/53BX50Te5Yn #SEO #DigitalMarketing #FutureTrends #OrganicSearch #MarketingEvent

SEO is rapidly evolving to adapt to an increasingly fragmented customer search journey. But how do marketers keep up with all the changes? 🤷♀️ Join us live in Manchester this October for an exclusive in-person event covering the 'Future Trends of SEO' that you won't want to miss. During the live presentation and interactive Q&A, we will explore future-proof strategies for tackling the ever-changing world of organic search, including leveraging AI and optimising content for new search experiences. You will learn: 🕵🏻♂️ The blueprint to collaboration and Search Maturity 📈 How to elevate your SEO strategy in 2024 and beyond 🤖 How to use generative AI to increase your content value Don't miss your chance to gain actionable insights that will empower your business performance for years to come. Save the date: 🕕 Time: 9:00 am - 12:30 pm BST 📅 Date: Tuesday 15th October, 2024 📍 Location: Everyman Cinema, Manchester Book your spot now.🔽 https://ow.ly/OBUw50TiMOR #SEO #DigitalMarketing #FutureTrends #OrganicSearch #MarketingEvent

Ensuring your audience has a successful user experience SHOULD be the most important step for customer conversion. Sadly, this isn't always the case when it comes to localisation for International prospects. We sat down with Cristina Donaire from our International team, who shared her top tips for localisation in Spanish and Latin markets and why it's so critical to increasing conversion. Tip #1 - Be aware of regional variations in dialect. When working on website optimisation and selecting keywords for Spain, it is completely different when localising for Latin American countries. You need to consider the differences in culture, dialect and vocabulary between Spain and other countries outside of Europe. For example, in Spain, you would call a car - 'El Coche' 🚗 However, in South America, they say - 'El Carro' or 'El Auto' It's vitally important to ensure we get these differences correct and target the right keywords in each market. This will ensure our target audience has a successful user experience and a better chance of conversion. Discover the top five international digital marketing fails to avoid in this on-demand webinar. 🔽 https://ow.ly/9lM250TaZh6 #internationalseo #websiteoptimisation #spanishlanguage #localisation #digitalamarketing

We talked with Amy Banks, Director of SEO at Havas Media Network, to get her thoughts on the biggest challenges in organic search. Speaking at our "Future Trends of Organic Search" event at Havas Village in London, Amy covered some of the key topics that marketers are facing right now: 🤖 Getting ahead of the game with new AI features in Search 🌱 How to align your strategy across multiple platforms 🏆 Developing a winning search strategy by putting your audience first Secure your spot for the upcoming northern version of this event now 👇 https://ow.ly/xXjj50Tb57v #SEO #DigitalMarketing #FutureTrends #OrganicSearch #MarketingEvent

Say hello to our new starters! 📣 🙋♂️ Sally Goff - Digital Account Manager 👨💻 Paddy Crier - Technical SEO Specialist Welcome to Search Laboratory! 🥳 #weareSL Curious to learn more about working for us? Check out our website ⬇ https://ow.ly/Jesh50TemJk #newstarter #newlabbers #companygrowth #careers #newjob

"The more efficiently and effectively you can connect your first-party data to your marketing platforms, the more effective you'll be as a marketer." Our US Head of Paid Media, Dave Novotny, gives his thoughts on fully utilising first-party data to push offline conversion tracking and optimise your marketing spend. Regardless of Google's recent u-turn on third-party cookies, you should still be prioritising first-party data when it comes to your marketing strategies. Learn more about effectively injecting your first-party data into your platforms. Click the link below to find out more. ⬇️ https://ow.ly/5t6X50TaYeN #firstpartydata #AI #ConversionTracking #PaidMedia #DigitalMarketing

In the fast-paced world of digital marketing, standing out can be a challenge. 🏃♂️ Digital PR campaigns can yield remarkable results by blending traditional strategies with data-driven insights. Our Content Specialist, Ally Bolender, emphasises that leveraging high-quality, relevant data is a key strategy for crafting highly effective campaigns. Additionally, she forecasts that digital PR will experience heightened competitiveness in the upcoming year. Want to see the success firsthand? Check out how our team's Digital PR campaigns for TrustedHousesitters hit the mark. 🔽 https://ow.ly/LZW550T7JMI #DigitalPR #MarketingSuccess #2024MarketingTrends

Our Digital PR team has been working hard to create a buzz around our client, Soliant. Our team developed a creative campaign blending storytelling with a data-driven strategy, resulting in a massive brand expansion. This generated some staggering results: 🔗 192 total backlinks achieved 📈 19% increase in organic traffic 🔝 1,450 keywords moved up 11 positions in SERPs Find out more about our Digital PR team and how we can help you boost your brand growth. Get in touch now.🔽 https://ow.ly/48tk50T7J3U #DigitalPR #BrandGrowth #HealthcareInnovation #digitalmediamarketing

Is your website struggling to convert visitors into paying customers? 💸 Our Head of CRO, Hans Hoogenboom, is here to help. We've outlined ten quick-fix tactics for best practice conversion rate optimisation: 1. Remove unnecessary navigation links 2. Add form field validation 3. Use urgent messaging 4. Include lifestyle imagery 5. Include reviews on product pages 6. Clearly explain shipping costs 7. Build search filters into the website 8. Add a wishlist function 9. Display sitewide USPs and promotions 10. Optimise the checkout page for mobile For more practical insights, read the blog: https://ow.ly/QxMq50T7AFB #CRO #conversionrateoptimisation #customerjourney #onlineretail

It was our annual summer party the other week, and we had an amazing time! ✨ Thank you to the staff at The Myrtle Tavern for making it a great day, and a huge thanks to Emma Clayton for organising the event. #weareSL #agencylife #summerparty #summertime #partytime🥳