This week we're talking about: - Bodyform's latest campaign 'The Pain Dictionary' talking about women's health issues 🏆 - The TikTok feature we were ALL waiting for! 🙌 - The collaboration between Primark and Victoria Jenkins to become a more inclusive brand 🚀 - Mattel, Inc. releasing the first ever blind Barbie 🦯 And many more inclusive news! Make sure you subscribe to our newsletter below so you don't miss anything 🚀 #InclusiveMarketing #Newsletter #MarketingNews #SocialMediaNews #MarketingCampaign #MarketingAgency #DisabilityAwareness
About us
Purple Goat are the Specialist Disability and Inclusion Marketing agency, using social to unlock the power of the disabled community. 22% of the UK population is made up of people living with a disability, thats more than 14 million people in the UK which, comparatively is a HUGE demographic. Yet just 0.06% of adverts feature disabled people... The community wants to be marketed to, to see relatable adverts and to be seen, heard and valued as consumers. At Purple Goat we are passionate about educating and connecting brands with the $8 trillion global disability market. Nothing about us, without us! Listen to the community and get REAL business results.
- Website
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http://www.purplegoatagency.com
External link for Purple Goat Agency
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2020
- Specialties
- marketing, advertising, influencer marketing, disability community, inclusion, social media, inclusive marketing , content creation, paid media, accessibility, strategy, campaign management, insights, research, consultancy, and training
Locations
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Primary
London, GB
Employees at Purple Goat Agency
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Martyn Sibley
🔥 Social entrepreneur (Inc. Purple Goat) 🧑🦼 Business advisor/NED 💜 Envisioning a fully inclusive world 📚 Writer and content creator
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Dom Hyams
Global Client Director at Purple Goat Agency | Marketing | Inclusion | Accessibility
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Dan Wilcox
Chief Operating Officer at Purple Goat
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Harriet Carroll
Operations Manager at Purple Goat Agency
Updates
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📢 A reminder that businesses MUST prioritise accessibility and inclusion Otherwise you would not only be alienating a significant portion of your customer base, but also missing out on valuable opportunities 🙌 ID: Infographic with some stats "73% of consumers have a first-hand connection to disability AND YET 75-80% of customer experiences are deemed to be a failure by people with a disability". Source: thedrum.com #InclusiveMarketing #Inclusion #DisabledCommunity #DisabilityAwareness #PurplePound #CustomerExperience
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July, you flew by, but you were GREAT ☀️ ft. a few of the things we did at PG this month: - Another podcast session (check out our YouTube channel and Spotify for new episodes coming soon!) 🎙 - A quick visit to MadFest 🙌 - Oyster initiation 🦪🫡 - A great event with our friends at The HEINEKEN Company talking about all things inclusion and disability 💜 - Watching the amazing Channel 4 Paralympics 2024 ad after been working with them for the past few years ✨ #JulyRecap #MarketingAgency #SocialMediaAgency #AgencyLife #DisabledCommunity
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BeReal., Channel 4, Coldplay...those are some of the things that we feature on this week's newsletter 👇 Which one is your favourite? #MarketingNewsletter #InclusiveMarketing #Inclusion #DisabilityAwareness #MarketingAgency #SocialMediaNews #MarketingNews
Inclusive Marketing News Recap - 31st July 2024
Purple Goat Agency on LinkedIn
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An amazing night with our friends at The HEINEKEN Company talking about all things inclusion and disability 💜 #DisabilityAwareness #Inclusion #DisabledCommunity #InclusiveMarketing
Last night, we had the privilege of hosting a panel discussion at our office in London, led by our Enable Taskforce leaders Kath Allan and Laura Dilley. 👏 The event brought together Stephen Rooney, Transformation Director Lawson Mountstevens, Star Pubs Managing Director and Dom Hyams, Global Client Director at Purple Goat Agency. Dom, who lives with Osteogenesis Imperfecta (commonly known as Brittle Bones), provided invaluable insights about our industry from his personal and professional journey. From emphasising the importance of awareness and inclusion of people with disabilities, with a specific focus on the pub industry to how we can all become better allies both within the workplace and in our broader communities, the evening was filled with engaging discussions and thought-provoking audience questions, making it an enriching experience for all attendees. 🙏 Thank you to our panellists and everyone who participated. We'll continue to champion inclusion and make strides towards a more accessible industry. 💪🍻
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HOW TO LABEL ADS ON SOCIAL MEDIA 📱👇 Influencer marketing campaigns are our bread and butter, so when it comes to campaign content, it's extremely important for us that creators label everything accordingly to the Advertising Standards Authority. We've put together a clear and comprehensive guide for all creators and brands out there wanting to learn how to label their posts correctly 🤓 Do you have any questions? Let us know in the comments! And if you want to work with us for your next inclusive influencer campaign, reach out today: https://lnkd.in/e4eNp3p9 🚀 #HowToLabelAds #SocialMediaAdvice #InfluencerMarketing #SocialMediaMarketing #CreatorTips #MarketingAgency
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In today's vlog we're celebrating the very first purple goat, our Founder, Martyn Sibley 🐐 Martyn not only has a lived experience of disability, but he's been working in the disability space for decades, and that has shaped his day to day as a Disabled founder and his view on the world 🌍 Learn more about Martyn and how Purple Goat started! If you want to work with us, send us an email at info@purplegoatagency.com 🚀 VD: Amanda is interview Martyn, he's a white male with short brown hair and a blue polo, and he's sitting on his powered wheelchair. At some point he does the best friend tag with Dom, a white male with dark facial hair, a cap, some blue jeans and a green top, he's also sitting on his powered wheelchair. They're both in the office. #Vlog #DisabledCommunity #Founder #DisabilityPrideMonth Dom Hyams Arron Shepherd
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What is Disability Pride Month? Some people are still unsure of what this month is and what it means to the Disabled community and everyone else in society, so we asked Martyn Sibley and Dom Hyams to answer some of Google’s most searched questions about Disability Pride Month! What other things would you like to know about Disability Pride Month and the Disabled community? 👇 VD: Martyn and Dom are next to each other looking at Carmen (off camera) who’s asking the questions. Martyn, on the left, is a white male with brown short hair, a grey top and blue jeans, he’s sitting on his powered wheelchair. Dom, on the right, is a white male with dark facial hair, he’s wearing a grey cap, maroon jumper and blue jeans, he’s also sitting on his powered wheelchair. #DisabilityPrideMonth #DisabilityAwareness #DisabledCommunity #InclusiveMarketing #Inclusion #Representation
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PG Friday Discussion - Answer ☕️ A few weeks ago we posted the below poll, asking you to share your thoughts on being a Disabled person and being part of the Paralympics, and here's the reality... Like everyone else, Disabled individuals have diverse goals, and a lot of the times they don’t typically involve winning gold medals (it might be shocking but no, not every Disabled person aspires to be a Paralympian). Even though the Paralympics are an amazing sporting event and a great opportunity for disability representation, they offer a limited view of disability and a polarising perception of what success truly looks like for a Disabled person. Unfortunately, we rarely see normalised representation of disability on our screens 📺 This gap presents a significant opportunity for brands to champion more authentic representation of disability, highlighting achievements and successes that resonate with the broader community! It’s time to expand the narrative and celebrate the multifaceted nature of success for disabled people beyond the sporting arena 🚀🙌 If you want to learn more about how you can start representing the Disabled community authentically, we're here to help: https://lnkd.in/e4eNp3p9 #Paralympics #Representation #DisabilityAwareness #DisabledCommunity #InclusiveMarketing
PG FRIDAY DISCUSSION 🗣 We're back with some more thought-provoking questions about disability and inclusion. This time we're talking about the Paralympics 🥇 Remember that some of these don't have a binary 'yes' / 'no' answer. Today's question is... ⬇️ What are your thoughts? 🤔 We'll share a post going more in detail into the "true" answer in the next few days! #Paralympics #MarketingAgency #Disability #DisabledCommunity #DisabilityAwareness #Inclusion
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🛎🛎🛎 We're back with another award nomination! This time for the UK Agency Awards 🏆 Our campaign with Virgin Media O2 has been shortlisted for 'Best Social Media Campaign (Small)', and PG has been nominated for 'Best Small Agency of the Year' 🙌 More proof that inclusive marketing and authentic disability representation is the way forward 🚀 ID: Image showing Purple Goat's two nominations for the UK Agency Awards 2024. They're finalists for: Best Small Agency of the Year, and Best Social Media Campaign - Small, for their work with Virgin Media. #MarketingAwards #MarketingAgency #InclusiveMarketing #DisabilityAwareness #SocialMediaMarketing
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