Precision Creative and Media reposted this
We absolutely love Dove's "Beauty Never Gets Old" campaign. It’s a breath of fresh air, especially for anyone tired of the same old beauty standards. Instead of pushing the idea that beauty fades with age, Dove is celebrating it, wrinkles, grey hairs, and all. They’ve tapped into the real stories of their long-time users, showing that beauty isn’t about looking young but about embracing who you are at every stage of life. For us, this campaign is right on the money. It’s not just about marketing to older consumers; it’s about challenging the stereotypes that say beauty has an expiration date. Dove is leading the way by celebrating the beauty that only gets better with time, and that’s exactly the kind of message we love to see, and share. #BeautyNeverGetsOld #Dove #PlatinumNotGrey
Beauty never gets old – as demonstrated by our iconic community 💙 ‘Beauty Never Gets Old’ proudly showcases real portraits and celebrates our long-time Beauty Bar users. Why? Because for 67 years, the Dove Beauty Bar has been a generational icon in the routines of women of all ages, all over the world. Today, 66% of women feel pressure to look young. Let’s change beauty, break down beauty barriers and normalize every gray hair, wrinkle and laugh line. Are you with us? #BeautyNeverGetsOld #Dove #LetsChangeBeauty #UniquelyUnilever