Introducing ConceptEvaluate AI 🚀 Discover our newest AI-powered innovation testing tool designed to give you accurate predictions that fast-track your innovations to market. Build confidence early in your innovation process with AI-generated insights designed to: ✔ Boost your creative thinking ✔ Open new growth avenues ✔ Fast track your time to market ✔ Test sensitive concepts Want to learn more? Reach out today 👉 https://lnkd.in/dcYKWUtj #Innovation #Insights #AI #MRX #KantarMarketplace #KantarAI
About us
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
- Website
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http://www.kantar.com
External link for Kantar
- Industry
- Market Research
- Company size
- 10,001+ employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- market research, consulting, insights, analytics, health research, polling, surveys, brand tracking, media effectiveness, audience measurement, brand strategy, customer experience, and innovation
Locations
Employees at Kantar
Updates
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Kantar’s Brand Inclusion Index reveals that the neurodivergent community experiences the most discrimination from brands. Brands that fail to connect with consumers who think and learn differently risk missing out on brand loyalty from 15-20% of the world's population. Listen to Kantar’s Global Head of DEI, Valeria Piaggio interview Nathan Friedman, Co-President and Chief Marketing Officer at Understood to learn how your brand can adapt to meet the needs of the neurodivergent community. 🌟 Listen to the podcast here: https://loom.ly/1l3cDNU 🌟 To learn more about the Brand Inclusion Index methodology, download the booklet here: https://loom.ly/glUlv1A
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Kantar reposted this
Through the use of AI, machine learning and sales analysis, a groundbreaking study from CreativeX, Kantar and Meta uncovers surprising new learnings on what creative factors lead on effectiveness for brands - both for short and long term outcomes. The research offers creative and brand teams data-backed guidance not only on what creative works, but also how it works, breaking some commonly held perceptions. Find out more here: creative-effectiveness.co Shekhar Deshpande, Maria P., Barry Christie, Chrissy D., Rebecca Dykema, Kalyn Des Jardins, Elissa Ha, Jeff L. Herrmann, Vivek Priyadarshi , Patricia Gregory, Anna Wilgan
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Which media channels and brands do consumers and marketers prefer? Register for our #MediaReactions 2024 launch webinar where we will reveal the ranking of the most preferred media brand and channels for consumers and marketers and share guidance on how to navigate the dynamic media landscape. Register now: https://loom.ly/wJG9mHA #Marketing #Media
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Brands are making an effort to include everyone, no matter their background. But getting inclusivity right is key to create meaningful connections with underserved populations. Kantar’s Brand Inclusion Index will reveal how underrepresented individuals view your brand’s inclusivity efforts compared to your competitors. We know that the inclusivity train has left the station, find out if your brand is on the right tracks. Download the free Brand Inclusion Index booklet to have a look at our sample data: https://loom.ly/y0fz49Q Watch the launch webinar on demand to gain deeper understanding of what the Brand Inclusion Index offers: https://loom.ly/jEtBpPw
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Do you know what your category’s consumers are thinking right now? If yes, you are more likely to highlight their emerging needs, even their new motivations and this means you are better placed to address them. The evidence on this is powerful: Brands that can stretch into more incremental usage or consumption occasions have double the chance of growth compared to those that don’t. Never forget that the origin of all financial values in the business is the consumer. And that your unique access to them is your superpower. Read Carol’s story and learn to speak the language of the CFO in 900 words: https://loom.ly/vnwsF_s Mary Kyriakidi
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Innovation is hard - so how do some brands find opportunities for incremental growth? 📢 Join on webinar on 27 August where we explore how can emerging trends help you find new space. Learn how Meaningfully Different Innovation can help you stand out in a crowded market and how AI-infused #insights can help you identify upcoming trends that can transform your innovation. Live Q&As with our #innovation experts! Reserve your spot ➡️ https://lnkd.in/eNNhRdiF
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Kantar reposted this
Decode the drivers of persuasion and engagement for your ads with Link AI 🧠 Kantar’s AI solution is trained on over 260,000 real ads to predict short-term sales impact and long-term branding effectiveness. With features like celebrity recognition, Link AI keeps getting smarter to help you create high-performing ads across platforms. Leverage AI and real data to maximize your ad's sizzle! https://lnkd.in/eDwpvUYH #advertising #adtech #LinkAI
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To be an effective ally, brands must look further than Pride Month advocacy to embed inclusivity into their culture. Whether you’re just starting out of further along in your transformation journey, Kantar’s Pride Employee Resource Group (ERG) has created an all-encompassing collection of resources focused on help your brand do better on inclusion. The ‘amplifying allyship’ webinar, with guest speakers from across Kantar, shares insights and actionable tips on how company culture helps LGBTQ+ employees to feel safe and seen in the workplace, society and the world. Along with case studies, articles, podcasts and more, your brand can upskill itself and become an effective ally to the LGBTQ+ community. To access the free resources visit: https://loom.ly/GgJcxiM
Brand allyship
kantar.com
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Kantar media experts Jane Ostler and Gonca Bubani will share new insights into the evolving media landscape. Register for the #MediaReactions 2024 webinar to find out: - which media environments marketers are looking to invest in more - the ranking of consumers’ most preferred media channels and brands - how perceptions of media channels and brands have changed - and much more… Register now: https://loom.ly/LxUP-4c #Marketing #Media