JOE Media Group (UK)

We are thrilled to announce the acquisition of 'Caught Snackin', the renowned food and culture publishing brand, from Uncovered. This marks the latest addition to JOE Media Group's portfolio, aligning with our strategy of acquiring and managing credible digital brands that cater to specific audiences across major platforms. 'Caught Snackin' stands as the UK's largest social publishing food brand on Tiktok, boasting over 3 million followers across all channels. It sets itself apart by delivering innovative recipes, reimagining traditional classics, and inspiring a new generation of home chefs through relatable content tailored to their preferences and consumption habits. Significantly, over 75% of 'Caught Snackin' followers are based in the UK. This localised focus distinguishes it from competitors & aligns perfectly with the existing brand audiences within the group. JOE Media Group is a leading social publishing entity, engaging niche audiences and communities through content and data, with over 300 million minutes of video watched monthly across all platforms. The addition of a UK-based food vertical, alongside our existing publishers JOE, Gay Star News, and The London Economic, strategically enhances our portfolio. Moreover, this acquisition sets the stage for the launch of 'Lovin London', a UK extension of our successful 'Lovin' publisher, renowned for its premium food and culture coverage in Ireland. Together with 'Caught Snackin', we will offer a comprehensive array of food and culture content to our audience.

One of the first things I noticed on joining JOE Media Group (UK) was a lack of serialised content that people could associate with the brand. But over the past 9 months, our dedicated teams in sports, entertainment and politics collaborated to put this right. The result is a dynamic array of new shows and content series that have not only filled the void but breathed new life into the various verticals at JOE. As well as multiple new series, we also relaunched our video podcast 'Unfiltered’ - this time with Oli Dugmore at the helm. Unfiltered is a monthly podcast where we invite brilliant, talented individuals into the JOE studio to tell the world about the moments in their lives that have shaped and defined them. Season two featured massive names including Vivianne Miedema, Amir Khan, Niall Horan, Rory Stewart, Fern Brady and many more. 2024 is set to be a monster year, particularly in sports and politics, and JOE Media Group stands poised and prepared for the challenges and opportunities that lie ahead. I’m excited about what this year will bring and I’m confident in our ability to deliver compelling content that cuts through a busy landscape. If you’re interested in working with the brand please feel free to reach out - hunter.godson@joe.co.uk Lastly a huge shout out to the team who go above and beyond every single week to bring original content to life. Victoria Rush, Joel Watts, Ben Hooke, Ibrahim Ugradar, Jason Thompson, Ed Campbell, Laura Beveridge, Ava Evans, Seán Hickey, Harry Ainsworth, George Clayton, Cem Ibrahim, Joel Dunn-Wilson, Henry Lewin-Titt, Jack Parry, Lucy Sutton, Rory Harper, Oli Johnson & Shawnee Linstead.

We’re #hiring a new Sports Content & Community Manager in our London office!!

JOE Media proudly delivered 2.3 billion video views cross-platform in Q3 and over 250m minutes watched per month, a testament to having a defined and credible set of brands and a data-driven approach to our original content and understanding of platform algorithms and audience preferences. At Joe Media Group, we pride ourselves on the mix of video we produce and publish on our channels. We have a large output of video across entertainment, celebrity interviews, sport (football, rugby, fight sports & more) , UGC, comedy and formatted content. This mind-boggling number underscores our commitment to creating & curating engaging content while adapting to the ever-evolving digital landscape. This has also started to reflect in an increase in the volume and variance of the commercial partnerships we have been working on - hard work pays off and we are excited for what’s to come for the remainder of the year and beyond to 2024. Gay Star News Lovin Dublin Her.ie The London Economic JOE MEDIA GROUP JOE.ie

We're now taking applications for the #MerkyFC x Adidas placement for a London based Junior Creator FootballJOE role. Apply now at www.merkyfc.com (applications close 19th Oct) #MerkyFC #footballjoe #jobsinfootball

We’re delighted to join the #MerkyFC national careers programme – a joint venture between Stormzy and adidas to enhance and protect diverse representation in football. We'll be offering a London based FootballJOE Junior Creator role. Applications are open between 5th- 19th Oct. Apply here: www.merkyfc.com #MerkyFC #InclusiveHiring #JobOpening #DiversityInFootball