Guardian Financial Services

Guardian Financial Services

Insurance

London, London 5,306 followers

Our ambition is for every family to have protection that they truly believe in.

About us

Guardian is a famous name in financial services with a long history dating back to 1821. We’re re-entering the market with a new look for a new era – one that reflects our intention to continuously rethink and reinvent protection for the better. One thing hasn’t changed, and that’s our belief that nothing is more precious than those we love. But, because of a lack of trust and awareness, too few people protect themselves and their families from the financial consequences of illness and death. Working with advisers, we aim to change that. We’ve raised £180 million in funding to design, build and run an innovative insurance challenger to protect more families in the UK. And we believe there’s significant potential to grow the market with our fresh approach, based on our founding principles of creating greater trust and improving the experience for advisers. Our ambition is for every family to have protection that they truly believe in. We’ll do that by disrupting the market and challenging the typical way protection works. Our brand promise is ‘Life. Made Better.’ We aim to make life better for everyone. Customers’ lives will be made better for knowing that they, and their dependants, have cover specially designed to never let them down. And advisers’ lives will be made better for knowing that working with us will be effortless, and that our policies will help them give the very best advice. We’re implementing a phased market launch during 2018. We continue to seek talented, passionate people to join our visionary and dynamic team. Please get in touch at www.guardian1821.co.uk

Website
http://www.guardian1821.co.uk
Industry
Insurance
Company size
51-200 employees
Headquarters
London, London
Type
Privately Held
Founded
1821

Locations

Employees at Guardian Financial Services

Updates

  • Did you know probate can take up to 11 months?   Just imagine a grieving family having to wait that long for a life insurance payout. Or, even worse, losing the money under intestacy rules. Payout Planner is the easy solution and it proved invaluable in 2023. 7 months were saved at claim stage on average by using Payout Planner, getting the money to the right place quicker.   For more information on the claims we paid in 2023, download our full report here: https://lnkd.in/e2cguugn   #claimsreport #measureup #beneficarynomination

  • View organization page for Guardian Financial Services , graphic

    5,306 followers

    We're delighted to be finalists in 5 categories in this year's COVER Magazine Excellence Awards: ⭐Outstanding Protection Product Innovation ⭐Outstanding Promotion of Protection ⭐Outstanding Individual Life Insurance ⭐Outstanding Individual Critical Illness ⭐ Outstanding Added Value (Provider) And congratulations to Laura Mitchell who's a finalist in the Rising Star category. Well done Laura, we're keeping our fingers crossed for you! Good luck to all the finalists, looking forward to celebrating with you on 7 November. Check out the full shortlist here: https://lnkd.in/eMGsqZ2J

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  • Our CEO Katya MacLean has announced today that she’s leaving Guardian at the end of September.   We’re really sad to see her go. But excited for her as she jets off on her travels around the world.   Katya joined Guardian in October 2016 and carried out a variety of roles – including Proposition Director – before becoming CEO five years ago, taking us from the start-up we were then to the established protection business you see today. Under her direction we’ve grown substantially year on year, delivered through a diverse and inclusive culture that works hand in hand with advisers to deliver the best customer outcomes.   “It’s been the best of jobs and an absolute privilege to lead Guardian, with all its wonderful people who fizz with energy, ideas and emotional warmth. As the business reaches this stage in its maturity, it was a natural point for me to either commit to the next big phase over many years or take a break and let someone else lead the next chapter for the company. With my children reaching adulthood, the chance to take a break to see the world has proved too tempting! I am so pleased with what we’ve achieved together so far and look forward to watching Guardian’s continued growth.”   We wish Katya all the best on her new adventures. Good luck, Katya! https://lnkd.in/dXRmPpCp

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  • We’ve told you about the claims we paid, but what about the ones we didn’t? In 2023, we declined 7 adult claims. 6 were because of misrepresentation. We include details about these declined claims in our claims report to highlight how important it is for the person applying to fully disclose their medical history, pre-existing conditions and lifestyle habits. For more information on the claims we paid – and the ones we didn’t, download the full report here: https://lnkd.in/e2cguugn #claimsreport #measureup #misrepresentation

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    5,306 followers

    74% of advisers said they think customers would pay more for life cover with an enhanced terminal illness definition. Today, we've released findings from our research conducted by iPipeline into how much value advisers think customers place on having an enhanced terminal illness definition within a life cover policy. Find out more about the research, its findings and the difference in terminal illness definitions here: https://lnkd.in/eq7KW-qs #terminalillness

    Guardian research shows customers would pay more for enhanced terminal-illness cover

    Guardian research shows customers would pay more for enhanced terminal-illness cover

    https://www.moneymarketing.co.uk

  • 74% of our children’s critical illness claims were attached to adult life cover. That’s because we don’t automatically include a limited amount of child cover with adult critical illness cover. Instead, customers can add our Children’s Critical Illness Protection to any type of adult cover at any time. For more information on the claims we paid in 2023, download our full report here: https://lnkd.in/e2cguugn #claimsreport #measureup #childrenscover

  • Thanks for sharing Liam - we're pleased you were able to get an appointment so quickly. Don't forget all our policyholders and their immediate family get access to a GP24/7 anytime at no extra cost - just like Liam did. 👩⚕️

    View profile for Liam Richardson, graphic

    Financial Adviser - Universal Finance

    Do you ever use the additional free benefits on your insurance policies? 🤔 I just requested a free online GP appointment and got one booked immediately 🎉 How long do I have to wait for the appointment? Just 58 MINUTES!! In times when people can hardly get hold of a GP, I got an appointment with a fully qualified UK GP in just under an hour. And to make it even better, it covers not only myself but my whole household. Thanks so much to Guardian Financial Services for this amazing benefit!

  • 100% of terminal illness claims paid. That's right, we paid every single terminal illness claim in 2023. 1/3 of the terminal illness claims we paid under our enhanced terminal illness definition on our Life Protection wouldn't have met the standard industry terminal illness definition at the time we paid them. Find out more in our full 2023 claims report here: https://lnkd.in/eQZZQ5qv #Guardian2023claimsreport #measuredup #claimsreport

  • UNDERWRITING QI JUST GOT BETTER Underwriting Qi, our online presales underwriting tool contains our full underwriting rule set, covering all medical conditions, occupations, and activities so you can get all the facts before you quote and apply. The good news is, it just got even better! From today, Underwriting Qi, for most cases, will tell you the likely rating or exclusion that will apply for pre-existing medical conditions — giving you instant access to the information you need for your clients. Log in to your adviser dashboard and give it a try: https://lnkd.in/emBbfP7J #presales #underwriting #better #lifemadebetter 

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  • Thanks for sharing Nina Brown, we're delighted to hear you're getting great service from our Underwriting Team. Shout out to all our amazing underwriters for the fantastic work they do. #5starservice #underwriting

    View profile for Nina Brown, graphic

    Pam Brown Mortgages. Protection adviser of the year - Women’s Recognition Awards 2023. Mortgage Strategy finalist.

    Happy Friday ☀️☀️ One of the most annoying aspects of this job is underwriting …. The wait times, the updates etc…. However, this week I have to show appreciation for Guardian Financial Services - the underwriting times and level of service have been second to none. Less than 24 hours for decisions and responses directly from the underwriters & James Bowles so thank you!! If only all other providers could follow …. I hope everyone is having a wonderful week and all getting ready for the football on sunday⚽️⚽️ I can imagine there will be many sore heads on Monday morning .. hopefully for a good reason!🤞🏽🤞🏽 Have a good weekend x Pam Brown Joe Brown Vicky Rock Hilary Banks Katya MacLean

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