Lovely to see Mind's Everlasting Forest has been chosen as an exemplar case-study by SOFII. We're very proud that goDonate powers the donation and tree mechanisms for this inspiring online fundraising product. #charity #onlinedonations #onlinefundraising
🌳 Step into Mind‘s Everlasting Forest to find comfort and connection... 🌲 Fundraisers, this new case study is full of inspiring ideas that could help boost your next in memory campaign. UK-based mental healthy charity Mind carried out qualitative research interviews to identify their donors’ motivations and needs. Then, they worked with agency WPNC to combine digital innovation and emotional resonance into a truly unique in memory product. Mind’s Everlasting Forest provides a lasting, meaningful way for supporters to commemorate loved ones who have passed away, and it’s been a fundraising success story. 🖱 Click here to step into their Everlasting Forest and find out more: https://lnkd.in/eNZh_f6M #SOFII #fundraising #inspiration #RememberACharityWeek