Bestway Wholesale

It took the States by storm, and we wondered what the big fuss was … so here we are giving this very American block buster a try! Always wanting to be at the forefront of consumer trends and bring novelties to our customers and retailers, we are proud to share our latest addition to our impressive list of NPDs this year. Cheez-it, the $1bn brand from America, has landed in our depots nationwide and online! Promising a cheez-hit, Cheez-it from Kellanova is part of our continued efforts to support retailers and offer their shoppers access to exciting new products. That is why we work hard with key suppliers to support them to bring their NPD to life with a big bang! Promising a true cheese flavour, Kellanova have created a great taste product, tweaking the US recipe for European tastebuds and we are happy to onboard on their ambitious journey to replicate the success the brand has seen in the States. The £1.25 PMP Double Cheese and Cheese & Chilli flavours have been launched across the wholesale and retail estate as part of our exciting Group NPD launches and are supported by amazing POS, online presence, as well as digital and print comms. Plus the PMPs packs deliver a value proposition for the channel! We would like to take this opportunity to say a big thank you for the support our colleagues have offered in bringing this activation to life and express our gratitude for the trust supplier partners continue to have in us launching their brilliant NPDs that continue to drive our channel!

NEW Rum Stripe in Ready-To-Drink formats from The HEINEKEN Company have landed exclusively at Bestway last week! To give them maximum exposure we’re driving this exciting NPD through our Group NPD package across our entire estate. The three exciting and mouthwatering flavours mix Caribbean rum & real fruit juices: Rum Punch, Cherry & Cranberry and Pineapple & Coconut - could not be more perfect for carnivals & festivals and to make the summer last longer! Bestway is dedicated to bringing innovation and fantastic launches to our retailers, celebrating product developments from our innovative suppliers. That is why we have once again upped our game in creating in-depot theatre and executions, online and digital comms to support these amazing RTDs – an authentic range of Jamaican, Rum based cocktails. We’re incredibly lucky to work with amazing supplier partners who continue to provide support and drive NPD launches . . . and much appreciate the involvement of our colleagues to bring these activations alive in our depots and online! Try a sip of summer before it’s too late!

It is a pleasure to celebrate with our retailers and suppliers during the Catering Trade Day in our Edgware Road depot today. With the depot being one of our key catering hubs, we wanted to replicate last year’s successful day and bring retailers and suppliers together again this year. We prepared special deals today only and we had a great participation for existing customers as well as new ones exploring Bestway. It is a great opportunity to gather feedback and improve relationships at a local level, but also to learn and collaborate closer in the future, to continuously improve our product ranges and respond to market requirements. We would like to thank our suppliers for their involvement in the day, attending with sampling activities, a cook off, demonstrations and many more exciting activities Tilda® | B Corp Mutti Coca-Cola Europacific Partners The Cake Emporium @PPS Procter & Gamble Paragon Foodservice Lantmännen Gourmet Garden Lion H-Pack Packaging UK LTD MONIN - it was great to have you there! Many thanks also to our staff in the depot for their dedication in preparing such a successful day!

Red Bull are famous for their Wiiings . . so, we thought it fitting to launch their latest NPD flavour Red Bull Pink Sugarfree in style, supported by the Bestway Group NPD wings across our entire estate and the beautiful pink cans are literally flying off the shelves! We are always looking to bring best in class execution for our supplier NPD launches and are hugely excited with this fantastic, continued collaboration. From in-depot theatre and executions, to online and comms, we bring the message to all our retailers shopping with us and drive excitement with this amazing product launch. Bestway is dedicated to bringing innovation and excitement to launches and celebrating outstanding sales performance! NPDs are pivotal to our commitment to our customers and the end shopper, driving and celebrating novelty in the market. Keep your eyes peeled for more to come later this year. We want to thank our suppliers for their support across NPD launches and appreciate the dedication of all colleagues involved with bringing these activations to our depots!

The temperatures are certainly rising with the launch of our latest campaign, not only are our supplier partners and brands looking ‘smokin hot’ but we have red hot deals for our retailers to drive those summer sales! Our latest Barbecue Summer campaign is now live across our depots nationwide and online – packed with footfall leading brands and unmissable deals to drive sales and get customers ready to enjoy a big summer of sports, including the Olympics, Paralympics and Men's and Women's T20 World Cups. Our depots are bursting with summer deals and activations across soft drinks, beers, wines, ciders, snacks and confectionery categories, brought to life with exciting and impactful in depot theatre, themed for the barbecue season, to help retailers navigate their shopping during the summer months. For our online and digital experience, we have even created our very own weather widget to help retailers prepare their shops according to the wonderful British weather! Featured on our homepages and in our apps, this responsive and real time feature offers customers weekly weather updates. What’s more, logged in users can see the weather forecast for their location. Pretty cool, right! We would like to thank all our supplier partners who take part in this much anticipated campaign - your continued support and collaboration is invaluable. Enjoy summer with Bestway ‘Smoking hot’ deals!

The GroceryAid Coast-to-Coast cycling challenge is returning with our own MD Dawood Pervez participating for the sixth time alongside our colleagues from Bestway Vans Direct Rob Chisholm and Daniel Forth. This 200+ miles cycle challenge takes cyclists through some of the most scenic views that England has to offer, cycling from Whitehaven to Whitby for a spectacular three-day ride. The three are taking part in this challenge to help raise funds for GroceryAid, who for over 160 years has been a pillar of support within the food and beverage industry, assisting colleagues through various challenges. Being part of this activity demonstrates our continued commitment for advancing the charity’s mission to support industry professionals. If you would like to support the cause by a donation, please visit our JustGiving page: https://lnkd.in/e3wjYXJD

Cheering on England tonight! 🏴󠁧󠁢󠁥󠁮󠁧󠁿 Remember, you don't have to wait 58 years to find everything you need – our depots are always match-ready and fully stocked, with exceptional deals from big brands awaiting. Go for the win, Three Lions! ⚽

What an honour . . . We are delighted to share we have been awarded the very prestigious Grocer Gold Award for E-commerce initiative of the year! 🏆 Within the Wholesale Industry, we have not just embraced change, but led from the front, setting a new standard with our Real-Time Analytics Dashboard. Early in 2023, we launched this groundbreaking platform for suppliers, giving them unprecedented visibility into their brand performance and offering profound insights into Bestway’s customer journey. Our unique dashboard is a gamechanger, delivering real-time data on customer buying behaviours as they navigate through our website. The tangible impact of our Real-Time Digital Dashboard has revolutionised how suppliers optimise their sales and merchandising strategies, providing immediate visibility of results. This level of collaboration and empowerment positions Bestway Wholesale as an industry leader and trailblazer in adopting a data-driven approach to market leadership. Thank you to all our partners and colleagues for making this achievement possible! Here’s to continued innovation and success! #Winners #GrocerGold 🏆

We brought the sunshine at our annual charity race day, hosted at Ascot Racecourse last Friday! A huge thanks to all our stunning 750+ guests who attended to help raise funds for this year's charity partner the The Duke of Edinburgh's Award. The Duke of Edinburgh's Award is a charity close to Bestway as we celebrate our gold partnership status and support the inspirational work that empowers young people, supporting them as they learn new skills, overcome obstacles, whilst helping them build confidence and resilience; key skills to help them through life. #31years since Bestway first hosted its first charity event, over the years the annual race day has supported over 27 charities and raised in excess of £3 million thanks to the continued support and generosity of Bestway’s partners and guests. We’d like to thank all our guests for joining us and making the day so special – as well as your generosity in supporting the day, you’ve been amazing company! And a special thank you to all our supplier partners who continue to support our efforts to help raise funds for charity as sponsors of this special day. #charity #DofE #31years #suppliers #givingback #royalascot

It’s a ‘kick off’ across our depots and online – we’re bursting with excitement as we ‘ve officially launched our latest campaign to get the Nation ready for the EUROs. The Bestway ‘From Pitch to Profits’ is finally here! With a summer of sports ahead of the nation and following the great success of our previous campaigns, we continue to bring an excellent shopping experience to our customers and support them in driving more sales and margins with their shoppers. We are excited to launch our latest campaign in depots nationwide and online today leading up to the EUROs! With almost half of Britons describing themselves as football fans, the EUROs matches represent a huge opportunity for our customers to respond to all those spontaneous and last-minute shopping top-ups on food and drink as families and friends gather to enjoy the games throughout this summer period. Our promise is to bring big brands, unmissable deals and an amazing football themed theatre to get our customers game ready. A special thanks goes to our supplier partners who continue to support us and have even dressed up in football jerseys to celebrate the occasion! Get ready to score big with Bestway as we host a selection of unmissable deals for EUROs 2024!