AppsFlyer

What a view! 😍 Thank you for the recognition Forbes, Bessemer Venture Partners, Salesforce Ventures! https://lnkd.in/gvMTN-AC #Cloud100 Nasdaq

SKAN🆚Sandbox The app marketing world is still adjusting to the evolving privacy changes on #iOS, and we are now on the verge of another round of disruptions with #PrivacySandbox on #Android and the new opportunities that it introduces. It’s only natural to stack iOS and Android against each other, but don’t worry we’ll (try to) keep things simple. Gil Bouhnick with the breakdown: https://lnkd.in/dkj6GS4x

We are excited to be on the 2024 Cloud 100 list alongside the top 100 biggest private cloud companies in the world for the fourth time!💯☁ For more than a decade, we have led the industry with cutting-edge technology and deep insights in the attribution and optimization space. In the past several years, our expansion into data collaboration and AI has enabled us to support our customers' data-driven decisions, enhance user experiences, and maximize their marketing ROI on a whole new level. Thank you for the recognition Forbes, Bessemer Venture Partners, and Salesforce Ventures.💚 For the full story: https://lnkd.in/dvJknrQH #Cloud100

"Signal loss has created a challenging environment for performance marketers... By leveraging robust measurement and attribution tools within their tech stack, marketers can simplify their data picture, providing a single source of truth they can trust and act upon." More from Brian Quinn on VentureBeat: https://lnkd.in/d-TsEyka

The privacy era has led to a loss of data signals that has significantly hampered marketers’ ability to target, measure, and optimize their campaigns.🚧 Marketers must leverage every available data signal and consolidate the different data sources into a single source of truth to measure their campaigns confidently.📊 Let’s explore how they can do that: https://lnkd.in/df24Qh7z

Cookie, anyone?🍪 It’s only been a little over a week since Google announced their plan to delay cookie deprecation and while there was a collective sigh of relief around the industry, signal loss is still very real and we still have a lot of questions: Will Google push an opt-out or an opt-in mechanism❓  Will dual consent be required or is one party enough❓ Will the language and UX functionality be fixed or flexible❓ We’ll be sure to report on those answers once we have them, and we invite you to start exploring how to overcome signal loss by building a new data reality. All this and more in our July edition of The Flyer, that's out now:

August is upon us, and with it, a ton of exciting events!☀ #MAMA_Hanoi 🕹 Kicking off the month with our flagship MAMA event. Top experts will discuss #gaming, the mobile landscape, creative, #AI, and more. https://lnkd.in/gfmBRxE6 #Agency_Day 🎡 Join us in London for an immersive and insightful morning that will help you increase value and efficiency both for your customers’ mobile marketing efforts and your own. https://lnkd.in/dCvUfCRH #Android_Privacy_Sandbox⏳ Get an insider’s look at the Privacy Sandbox with Digital Turbine, Google, and Dataseat (Now part of Verve), understand its structure, and learn about the innovative solutions it offers for a privacy-first mobile ads ecosystem. https://lnkd.in/dVMi4AjR More events will cover #SKAN4 with TikTok, App Utilization with Dentsu Digital In., and many more. See you there and everywhere!✈

"Is there more money than ideas out there?"💰🆚💡 Djoann Fal, a renowned tech founder in #Asia, talks with Ronen Mense about collaborating with conglomerates on green projects, dealing with “carbon credit bros,” and aiding Asian cities in adapting to climate change. Watch the full new Epicenter episode now: https://lnkd.in/dQgMJHM5

🎮What a Joy!😃 Over the past five days, #ChinaJoy has become our playground, where we hosted a VIP Gala, a busy 1*1 VIP meeting room, a 2024 Gaming Workshop, a media conference, TV interviews, and a huge after-party!🪩 It was a privilege sharing our story in thousands of interactions with industry pros of all backgrounds and seniority.💚💙

The outage earlier this week massively affected mobile apps from some of the biggest industries in the world.📉 As Adam Smart, Director of Product and Gaming spoke with MediaPost: "When apps go down, the user experience takes a direct hit, tarnishing the app's reputation and often leading to user abandonment." See more: https://lnkd.in/dSYMdimK