Tiger of Sweden

”Spring’s lineup is freer and more confident, with clothes that are straightforward and desirable,” writes Laird Borrelli-Persson for Vogue. “These are clothes for living the dream.” Explore a preview of our Spring/Summer 2025 Collection on Vogue Runway: https://bit.ly/3zhpwep #TigerOfSweden #PFW #ParisFashionWeek

A glimpse into our showroom in Paris last week, where we showcased our menswear and womenswear Spring Summer 2025 Collection, under the creative direction of Bryan Conway. Thank you to everyone who came to visit us and explore the collection. #TigerofSweden #PFWM #PFW

Introducing a preview of our Spring Summer 2025 Menswear and Womenswear Collection as showcased at Paris Fashion Week. A sense of wardrobing ease served as the driving force behind the creative process for the Spring Summer Collection. Relaxed tailoring is paired with classic rugby shirts and chinos, while suit trousers feature drawstrings, all reflecting a carefree approach to dressing. Nostalgic indulgence in classic fabrics and patterns, such as jacquard and tweed, are brought together in harmonious clashes. #TigerofSweden #PFW #PFWM as showcased at Paris Fashion Week.

We return to Paris from June 19th-24th, presenting our Spring Summer 2025 Menswear and Womenswear Collection, designed under the direction of Creative Director Bryan Conway.   With deep roots in craftsmanship and heritage, Paris Men's Fashion Week offers the perfect international stage to showcase our latest collection. #TigerofSweden #ParisFashionWeek #PFW #PFWM

Step into the world of “Curious Monika”, designed by Tiger of Sweden in collaboration with Nuda. Nuda is a biannual magazine and gallery space based in Stockholm run by Frida Vega and Nora Hagdahl, exploring broad themes through razor-sharp incursions into the worlds of art, fashion, design, philosophy and science. The “Curious Monika” collection revels in the vibes of the 70s counterculture, reimagining original Swedish techniques with a contemporary twist. In the rebellious manner of the 70s, the collection embraces shapes, patterns, materials and craft of traditional Swedish costume. Discover the full collection online now: https://bit.ly/3yFGMd9 #TigerofSweden #Nuda

We recently showcased our Klässbols collection during the Lin On Me exhibition at Rydals Textile Museum and Västernorrlands Museum. The exhibition celebrated the unique possibilities of using flax seed - from seed to craft, art, upcycling, and innovation.    The essence of our Klässbols summer 2022 collection was the exploration of craft – an unwavering appreciation of artisanship. This collaboration with Lin On Me was a seamless fit, aligning perfectly with our core brand values - craftsmanship and our commitment to sourcing locally and continuously striving towards more sustainable practices. #TigerofSweden 

Our Spring Summer Collection is named "Söt!", the naive, Swedish catch-all word for anything sweet or cute. This essence of "sweetness" and summer love informs the collection narrative, a romantic and nostalgic tale of summer, blossoming relationships, and the myriad of emotions intertwined with such experiences, the natural process of falling in love! Photographed in Stockholm, the campaign beautifully portrays authentic love connections among couples, siblings, and parent-child relationships. Captured against a simple backdrop, the relationships between the cast take centre stage, effortlessly capturing the essence of genuine emotional bonds. #TigerofSweden

At Tiger of Sweden, we strive to positively influence industry change and facilitate the mindful consumption of consciously designed garments. Teaming up with the Swedish Wool Initiative has allowed us to find more innovative ways of working with this unused fibre, further contributing to the mindful consumption of consciously designed garments.    This year, we are proud to be a part of Axfoundation Circular Design Guide, sharing our valuable lessons as partners of the Swedish Wool Initiative. Developed by Science Park Borås, the guide aims to help companies use Swedish wool in a more sustainable and circular way.    Speaking of our journey with Swedish Wool, our Sustainability & Innovation Manager remarks, "The project has been very innovative and exciting. Our goal is always to tailor the product to align with the qualities of Swedish wool rather than moulding the fibre to conform to the product".    Discover more here: https://lnkd.in/dju7GZpS #TigerofSweden #sustainability #SwedishWool

A preview of our showroom in Paris last week, where we showcased our menswear and womenswear Fall Winter 2024 Collection, 'To Feel', under the creative direction of Bryan Conway. Thank you to everyone who came to join us and discover the collection. #TigerofSweden #PFWM #PFW

“In keeping with Swedish values, Bryan Conway wants Tiger of Sweden to be “for everyone, not for the elite few.” How to please many, while establishing a strong point of view that aligns with the brand’s story is the challenge Conway faces. You could say the brand needs to be somehow humanized. There were many beautiful pieces in this collection, but the narrative was strongest, and most emotional, when it related back to the designer’s own story.” - Laird Borrelli-Persson, Vogue Explore a preview of our Fall Winter 2024 Collection on Vogue Runway: https://bit.ly/3Hj9p0R #TigerofSweden #parisfashionweek #PFWM