Head of Digital

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Job Description

The Head of Digital - Digital Business Partner facilitates scientific exchange with Healthcare Professionals (HCPs) through digital communication channels to ensure patients' access to medicines.

This role plays a crucial role in cross-functional collaboration, particularly with the Business Intelligence (Analytical) team, Therapeutic Area teams, and IT, to drive digital strategy and implementation aligned with business objectives.

Education

Master’s degree. Preferable but not limited to degree in Medicine, Pharmacy, Biochemistry, Marketing, Business Administration, Information Technology, or a related field.

Skills

• Strong proficiency in digital communication strategies, project management, and team leadership.
• Strong presentation skills, both oral and in PowerPoint.
• Advanced PC skills.
  
  

Knowledge

Fluent in English.

Experience

• Minimum 3 years of experience in digital and /or marketing.
• Demonstrated experience in marketing, digital strategy, and project management preferable within the pharmaceutical or healthcare industry.
• Experience in managing teams, including external, cross-functional teams, and agencies, is essential.
  
  

Additional Requirements

• Strategic thinker with the ability to translate business objectives into actionable digital strategies.
• Strong analytical skills with proficiency in interpreting data and deriving actionable insights.
• Proven leadership skills with experience in managing and developing teams, both internal and external.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively.
• Continuous learner with a keen interest in staying updated on industry trends and best practices in digital marketing and healthcare communications.
• Digital Strategy Development
• Lead the development and execution of digital strategies and projects to enhance scientific exchange with HCPs and provide patient support throughout the patient journey.
• Collaborate with cross-functional teams to ensure alignment with business goals.
• Scientific Exchange and Patient Support Facilitation
• Utilize digital platforms to facilitate scientific exchange and provide patient support by delivering educational and scientific content effectively.
• Lead the development of content and digital materials in accordance with the agreed strategy and plans for each therapeutic area.
• Ensure content accuracy, relevance to target audiences, strict adherence to internal procedures, compliance with industry standards and national legislation.
• Project Management
• Oversee digital projects from planning through to implementation, ensuring successful delivery within scope, budget, and timeline.
• Monitor project performance and adjust strategies as needed to achieve objectives.
• Team and Agency Management
• Search for necessary contractors for the implementation of digital projects, participate in the selection of preferred suppliers.
• Manage and lead cross functional and external teams and agencies to execute digital initiatives effectively.
• Provide direction, support, and oversight to ensure deliverables meet quality standards and timelines.
• Performance Evaluation and Optimization
• Measure and analyze the performance of digital campaigns and initiatives.
• Utilize data-driven insights to optimize strategies and improve campaign effectiveness.
• Lead regular reporting meetings with the company management, providing analytics on the directions as requested.
• Budget planning & Control
• Ensure financial planning of digital activities and communications, monitor the execution of the planned budget.
• Compliance and Risk Management
• Ensure all digital activities adhere to ethical standards, corporate procedures, national legislation, and regulatory guidelines (e.g., personal data protection).
• Actively engage with legal and compliance teams to mitigate risks associated with digital initiatives.
• Digital Education and Innovations Management
• Digital education and Digital innovations management inside the company; organization of regular sessions to improve the digital maturity of the organization
• Collaboration and best practice sharing with the GEM region
• Stakeholder Engagement and Collaboration
  
  

Build strong relationships with internal stakeholders and external partners to drive collaborative digital initiatives

Locations

Moscow, Russia

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time