Head of Membership Sales

The role requires you to be dynamic and result driven. You will be responsible for driving membership sales through various methods including, outreach, community events, cold calling, and networking. You will be a proactive self-starter with excellent communication and interpersonal skills, capable of generating new prospects and converting them into active members. A thorough introduction to The Conduit Oslo and onboarding will be provided, giving you access to all our available data, documents, and tools.

Purpose & Scope

Key Responsibilities

• Membership acquisition, renewals and community engagement
• You will grow, nurture, and retain the most exciting and diverse community of change makers.
• You will take responsibility for hitting the targets set by The Conduit for the acquisition and conversion of new members and the retention of existing members.
• Develop and implement effective sales strategies to meet membership targets.
• Build and maintain a robust pipeline of prospects.
• You will ensure world class experience for all members from their first point of contact with us through to renewal.
• You will manage the membership team to exceptional performance and ensure continuous innovation and challenge thinking.

Management of membership operations

• You will lead the end-to-end, day-to-day delivery of membership and community building, creating maximum return on resources available.
• Conduct outreach activities, including cold calling, attending community events, and leveraging your network.
• You will be responsible for P&L management and data reporting.
• You will ensure that all systems and processes relevant to the management of membership are fit for purpose, with continuous review and improvement.
• You will lead on the devising and delivery of the in person and digital and outreach strategies necessary to attract high calibre members.
• Provide regular updates and reports on sales activities and progress.
• You will ensure that members are regularly and effectively communicated with, and feedback listened to and acted upon.

Specifically, you will:

• Design and implement a yearly membership and community building strategy including inputting data and insights for the budgeting of member growth and member retention in line with the company strategy.
• Achieve budgeted yearly membership acquisition and retention forecasts in line with membership category demographics.
• Analyse membership engagement to ensure data driven sales and retention strategies for different segments.
• Oversee membership nomination and selection process.
• Work closely with the Marketing Team to showcase members, and attract new members.
• Design & Deliver effective outreach strategies with a solid pipeline of targets together with the team.
• Oversee and support the execution of community engagement activities, which increase the engagement and connectivity of the community including hosting:

-Evening drinks events

- Ad hoc member meetings

- Member Cohorts

- Orientations and inductions

• Manage Impact Champion and Conduit Fellowship Strategies, in close collaboration with the Programming team.
• Design processes to capture, share and track the impact of The Conduit community.
• Take proactive and effective action regarding member misbehavior and adherence to the cultural code.
• Manage the Team and ensure coordination and collaboration with other in-house teams.
• Participate in weekly Commercial sessions with Leadership Team to review progress and adjust strategies as needed.

Skills & Requirements

Key Characteristics

Above we have listed the skills we would like the Head of Membership to have. Below speaks more about the individual’s abilities to match our company culture and values:

• Has strong interpersonal skills needed to build trust amongst employees at all levels.
• Is a ‘team-player’ and enjoys working in partnership with colleagues.
• Views individual differences to build new ideas and innovations.
• “Owns" problems rather than blaming them on others.
• Encourages feedback on own behavior.
• Aligned and committed to the vision of The Conduit and constantly looking for ways in your role to achieve our mission.

Skills & Experience

• 5+ years’ experience in a relevant management role where you have been responsible for acquisition, conversion & retention.
• Hospitality sector experience is a plus, but not essential.
• Strong communicator and media savvy with the ability to tailor communications to suit different audiences, while presenting with transparency and charisma.

• You will have had full P&L accountability, understanding every level of detail in budgeting, forecasting, and reporting, cashflow and growth plans.
• Sharp commercial acumen, spotting opportunities and making connections with measurable results.
• Successful track record in managing high performing and engaged teams.