Huge congratulations Haleon and immensely proud to be part of this amazing achievement 🚀 It’s a fantastic example of how tech-enabled partnerships like ours can deliver genuinely transformative solutions, with Storyteq’s Content Marketing Platform key to how Haleon manage and produce content across their global operations and numerous brands 🌎 #marketing #halocontent #CMP #contentmarketing #contentproduction
Congratulations to our partners at Haleon for winning the Gartner "Use of Marketing TechnologyExcellence Award" based on their deployment of Storyteq, the Inspired Thinking Group (ITG) propriety CMP platform. To quote the judges: "By using AI to auto-tag and add metadata to millions of assets, they totally transformed how they manage their content across 170 brands. The judges were blown away by the complexity and innovation of the project, especially given the challenges of dealing with legacy systems in an international setting. Haleon's approach was not only sophisticated but also showed real, measurable results. It’s a fantastic example for others to follow." We are lucky to have partners who value innovation, such as the team at Haleon.