ASICS EMEA

This week, we celebrated our 75th anniversary at our EMEA headquarters along with our colleagues at ASICS Technology.     Together, we honoured our legacy of uplifting the world through movement, inspired by our founder, Kihachiro Onitsuka. Mr Onitsuka dedicated his life and our company to helping both individuals and societies improve their wellbeing through movement. And to this day, this purpose still drives everything we do, which is certainly worth celebrating.    We are ASICS. Anima Sana In Corpore Sano, a Sound Mind in a Sound Body.     #ASICS #SoundMindSoundBody #Anniversary #LifeatASICS #History #Purpose

When the way forward is unclear, sometimes all we need is a brain-boosting bout of movement.      When we move, we earn the endorphins that help us to concentrate and sharpen our minds, making the path ahead clear again.    We are ASICS. ‘Anima Sana In Corpore Sano’, a Sound Mind in a Sound Body.      #ASICS #SoundMindSoundBody #MentalHealth #ThePathAhead #MoveYourBodySharpenYourMind   

🏃♂️🏃♂️Passion meets Work🏃♀️🏃♀️   At ASICS EMEA we believe in the transformative power of sport on the physical AND mental wellbeing. This is set in our brand DNA and in all we are doing. When our founder Kihachiro Onitsuka builded ASICS in 1949 he wanted to give people hope through sport and for already 75 years now we have been on a mission to get as many people as possible to move not just for their body but especially for their mind.    Last Tuesday we've invited 200 Store staff members from our wholesale partners allover Germany to our ASICS Staff summit in Cologne to move with us. We organized: /On stage presentations hosted by Julia Kleine /ASICS Olympic athletes interviews (Laura Lindemann (IG: @Laura_Linran) & Dr. Laura Hottenrott /Breakout sessions to focus on our products /Cologne City Run /aaaaaand a lot of FUN  -> to keep a sound mind in a sound body.   A very big thank you to Carolin Rudolph Tim Focht, Timo Harberding and Andreas Moll for putting so much efforts into it (again) to make this happen. #ASICS #SoundMindSoundBody #MoveYourMind

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Our founding Sound Mind, Sound Body philosophy, continues to guide us in everything we do. Our very own Katja Meeuwsen-Nass plays a pivotal role in driving this purpose forward internally, promoting health and wellness across our region. #ASICS #SoundMindSoundBody

Super proud of you Dominic Stricker 👏 🎾 💪

Our Q2 results are in, and they show 2024 shaping up to be another record year for ASICS. SportStyle and Onitsuka Tiger provide the standout figures with sales growth of +63.8% and +55.1% year-on-year. Our digital loyalty program OneASICS now has 15.6 million members with the inclusion of local programs from China and India. The impact of OneASICS on our business performance is clear, with e-commerce sales rising by 35.3% since last year. Speaking to investors last week, CFO Koji Hayashi also explained our recent increase in profitability in the North American market: “We have been taking initiatives such as controlling the volume of entry models, reviewing the mass retail business, and improving our share in run specialty stores to enhance our brand strength. As a result of these efforts, gross margin improved to 49.1%.” View the Q2 highlights below or read the full report here: https://lnkd.in/gMwRcg2w

Did you know that our apparel is inspired by our Japanese roots?      Japonism is a set of design characteristics and principles that guide and inspire us when we design our products. This approach allows us to express our Japanese roots in a contemporary manner and brings a sense of place and distinct identity to our creations.     “As ASICS designers, we make sure that every stitch and shape carry the essence of our philosophy: Sound Mind, Sound Body. Drawing inspiration from our Japanese heritage, we strive to infuse each piece with balance and harmony. From the choice of materials to the details in the seams, every element is intentional. As designers, our goal is to shape an environment where wearers experience a seamless blend of functionality and style, supporting their quest for a harmonious and balanced life.”- Daniel Hirozawa, Apparel Designer   We are ASICS. ‘Anima Sana In Corpore Sano’, a Sound Mind in a Sound Body.      #ASICS #SoundMindSoundBody #ASICSApparelDNA #Japonism #MoveYourMind

When your cup is close to empty, a bit of movement might be the answer.    Exercise gets your heart pumping and improves blood flow. This shuttles more oxygen and essential nutrients to your cells and brain, increasing your energy levels and keeping you sharp.     Now, that’s a good reason to get those steps in.      We are ASICS. ‘Anima Sana In Corpore Sano’, a Sound Mind in a Sound Body.     #ASICS #SoundMindSoundBody #MentalHealth  #WellbeingReminder #mentalwellbeing

The Refugee Paralympic Team will be the first to march into the opening ceremony in Paris on August 28th. Just like we did in Rio and Tokyo, ASICS is proud to supply their uniforms. The 2024 uniforms feature a “Yagasuri” arrow motif representing determination and strength, and incorporate the International Paralympic Committee symbol colors of red, blue, and green. All eight refugee athletes overcame extreme adversity to compete in Paris. Last Sunday, they took time out from a training camp in Reims to pose for photos and look forward to the Games: ➢ Amelio Castro Grueso (Wheelchair fencing) “It’s an honor to receive this Official Sportswear. I am so excited to wear it in Paris on the biggest stage of all. Sport changed my life, and I can’t imagine my life without it. Being part of this Refugee Paralympic Team and competing in the Paralympics is a dream come true.” ➢ Ibrahim Al Hussein (Para triathlon) “We feel more like a family than a team. There are many similarities in our difficult paths, and we understand each other as if we know each other's lives. I am proud to be a member of the Refugee Paralympic Team and to represent so many refugees and people with disabilities.” ➢ Zakia Khudadadi (Para taekwondo) “It would be a dream to be the first to ever win a medal for the Refugee Paralympic Team. If that happens, it will show people that no matter how difficult the struggles they face, they should never give up and provide inspiration and hope to many around the world.” At ASICS, we believe in a world where everyone, regardless of circumstances, can engage in exercise and sports. Join us in giving these incredible athletes your support! #ASICS #Paris2024