The Brand Manager builds the marketing strategic plans with the Head of Marketing.
He / She works in collaboration with the Maisons, the other departments and external providers to develop and execute local brand strategy in line with global best practice and local requirements.
This role reports to the Marketing Director, Nigeria.
Job Responsibilities
Develop and implement full Brand Plan for the brands in line with company & Maison’s guidelines
Align & run Budget on a regular basis. Ensure optimal allocation of ATL & BTL expenditures, full budget control
Accountable for the development, implementation, and control of 360 brand engagement activities based on positioning and brand platform through close collaboration with Communication, Trade marketing & Sales departments. Post campaign evaluation and feedback
Support ‘Brand Activation Calendar’ & responsible for its excellent execution; by monthly presentation update to Sales, communication & Trade marketing team
Support on driving Event, PR & Brand Image Building Activities: from idea generation (Brief) to launch; Close participation with ‘Communication’ department as well as working closely with third party suppliers & agencies
Develop detailed New product launch plan: Event & PR, on trade – off trade activation
Provide/deliver clear consumer insights (competitor activity, consumer needs, segmentation and value proposition) to the sales team of the distributor
Monitor the market on the regular basis; Internal Sales analysis by brand, by channel/by region
Regular communication with Maison’s on operational matters: updated brand activation plan/calendar, coordinate Maison’s visit (organizational part); Gain best practices through knowledge of MH Europe, Maison
Participate in organizing VIC dinners; post evaluation
Monitor & constant tracking of POSM stock; Optimal allocation
Good team work on the daily basis; Generate ideas & out of box thinking
Profile
Languages:
English fluent, French as a plus
Education:
Bachelor’s Degree in Marketing, Communications, Business Administration or related field. MBA is a plus.
Professional experience:
Minimum 5 years' experience as a Brand Manager
Strong understanding of marketing principles and brand Management
Good Understanding/Experience of Commercial and Trade Marketing
Technical & management skills:
Strong knowledge of Excel, PowerPoint, multi-dimensional tools (ESSBASE, EOS, Microsoft database type) are necessary.
Personal & interpersonal skills:
Creative and Digitally Savvy
Excellent analytical, mathematical, and creative problem-solving skills
Excellent listening, interpersonal, written, and oral communication skills
Logical and efficient, with keen attention to detail
Highly self-motivated
Ability to effectively prioritize and execute tasks while under pressure
Strong customer service orientation
Experience working in a team-oriented, collaborative environment
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Beverage Manufacturing
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