Heineken is one of the leading premium beer brands in the worlds and continues to grow. HEINEKEN Korea was established in 2003 and has five local branches as its Seoul headquarters. Since its establishment, HEINEKEN Korea has been leading the domestic imported beer market with a double-digit growth rate every year, and is striving to maintain its status as the No.1 imported beer. In addition, with the unlimited possibilities of the premium beer market in Korea, HEINEKEN Korea is engaged in a highly dynamic and challenging business.
The values pursued by HEINEKEN reflect the principles to be followed by socially responsible business citizens, business partners, and business owners. Those values are driving the entire workforce, regardless of title, department, or business area.
With great brands and great colleagues, HEINEKEN Korea offers a wide range of factors including challenges, self-improvement, opportunities, and fun. Most importantly, the continued growth of HEINEKEN Korea is about finding the best people like you and continuing to develop the team. I hope you find a chance to build your world with us!
Department / Function : Marketing
Position : Heineken Brand Manager
Role & Responsibilities
Major Responsibilities of the Position:
Contribute to brand plan with innovative and unique ideas in the brand pillar of “World Class Experience” (Target consumer focused) – including Music, Sports, or other consumer experience based campaigns.
Dive into ideation or structure development for Annual Planning and Strategic Planning in line with Senior Brand Manager.
Localize & execute global campaigns or develop local driven campaigns in line with the annual brand plan from designated brand areas including holistic communication landscape set-up to effective execution. Market condition (from direct market visit and market report by agencies) and consumer’s insight generation (developing workshops using consumer research – Heineken brand dashboard research and In-depth interview by research agency) must be reflected to the campaigns.
In charge of communication both internally with Sales and Trade Marketing for consistent 360 activations and externally with agencies for fluid understanding.
Manage, analyze, and report budget and spending in line with total annual budget plan.
Details:
Generate relevant consumer insight for campaigns & develop creative brief in line with annual brand plan.
Manage bidding and proposals with creative agencies and request digital, media & PR support while managing budget, schedules and team support.
Consistently manage effective activation through communication and collaboration with Sales and Trade Marketing.
Review, evaluate, analyze Marketing efficiency and Sales volume effectiveness of spending & annual plan and report to Senior Brand Manager.
Minimum Requirement / Competencies
Required Skills / Competencies:
Result-oriented with fast learning and adaptability
Entrepreneur mindset with ability to show strong drive in making courageous moves.
Excellent project planning with the ability to manage multiple projects and stakeholders at the same time.
Excellent communication, interpersonal skills and team-orientated (agency managing skills, motivate internal & external teams to create great output)
Experience in holistic 360 marketing functions: execution of advertising campaign, promotion and media buying, PR/new media, digital communication planning/execution and brand activation.
Keeping up with trends
Leadership skills with the ability to inspire and deliver results through others
Creative mind & passion to create new innovation with related department not only for brand building but also for building sales
Attention to detail and passion for delivering flawless output
Young at heart, highly motivated with passionate, proactive & enthusiastic attitude being a good team player
Experience in various types of agency management – media/design/PR/event, etc.
Required Experience:
Brand manager experience is a must
Strong marketing experience, advantageous but not limited to for 6 years or more experience in multinational organizations
Experience in FMCG industry & alcohol industry is a plus
4 year university degree graduate (Marketing major preferred)
Strong command of written & spoken English (No need to be a Native speaker level, but needs to be comfortable & with experience in dealing global communication thru calls/emails)
Korean & English presentation and communication skills with the ability to deal with a wide variety of individuals; junior/senior; internal/external; local/global
Advanced skills in Microsoft (Excel, PowerPoint, Word)
[지원 방법]
하이네켄 채용 홈페이지 접속 (URL : https://agegate.theheinekencompany.com/agegateway)
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Email 지원 (info.korea@heineken.com)
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Career Page: https://agegate.theheinekencompany.com/agegateway