We're Excited to Share Our Latest Quarterly Newsletter! The Fall edition is here, packed with valuable insights into digital content and platform trends. In this issue, we cover: 🚀 Introducing TheSoul Creative Agency 📚 Back-to-School Season Marketing Insights 📲 TikTok, Instagram, and YouTube Updates You Can't Miss 🗓️ Key Dates for Your Fall 2024 Social Media Calendar Get the full scoop here: https://lnkd.in/dfmfs5CK and subscribe at the bottom of the page to stay ahead of the latest trends! For brand partnerships and collaborations, reach out to Lina Kim
TheSoul Publishing
엔터테인먼트 업체
The award-winning digital studio that produces original content entertaining billions worldwide
소개
TheSoul Publishing is the world’s leading digital studio that produces engaging, positive, and original content for a global audience. With a creative team based in more than 70 countries and six continents, TheSoul Publishing showcases entertaining brands in 21 languages, which are distributed through a social media-driven cross-platform network. TheSoul Publishing’s award-winning portfolio offers a wide range of enjoyable content, including cutting-edge 3D technology, stop-motion production, live-action videos, music, craft projects, and vibrant animation, across its universe of well-known channels, including the world’s number one DIY brand, 5-Minute Crafts®, Bright Side, 123 GO!, Avocado Couple, La La Life, Teen-Z, Baby Zoo, Slick Slime Sam, and Polar. With over 2 billion social media followers across Facebook, Instagram, TikTok, YouTube, Pinterest, and Snapchat, TheSoul Publishing creates irresistibly shareable content for all ages. The company continues to expand its presence in the digital content, talent management and creator services landscape, exemplified by its acquisition of Underscore Talent and the growth of Shorthand Studios. TheSoul Publishing has garnered numerous accolades, including top honors and nominations from the Webby, Shorty, Telly, Viddy, Streamy, Stevie, and Lovie awards. The company was named ‘Digital Studio of the Year’ at Digiday’s 2023 Video & TV Awards, won 'Best YouTube Presence' at the 2023 Shorty Awards, and received a nomination for ‘Social Media Team of the Year’ at The Drum’s 2023 Online Media Awards. Founded in 2016, TheSoul Publishing is headquartered in Cyprus with production studios and offices in Europe and the U.S. For more information, please visit TheSoul Publishing’s website: http://thesoul-publishing.com
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https://thesoul-publishing.com/
TheSoul Publishing 외부 링크
- 업계
- 엔터테인먼트 업체
- 회사 규모
- 직원 1,001 - 5,000명
- 유형
- 비상장기업
- 설립
- 2016
- 전문 분야
- Media, Publisher, Social media, Content, Video production, Illustration, Graphic design, Marketing, Publishing, Writing, Motion Design, Animation, Video, SMM, digital studio, talent management, AI 및 social media
위치
TheSoul Publishing 직원
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Dan Weinstein
Co-Founder/Co-CEO at Underscore Talent | Board Member at The Soul Publishing | Former Co-Founder/President at Studio 71 | Creator Economy Expert |…
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Anna Evteeva
Translator / Scriptwriter / Creative Strategist / Subtitler / Editor (English/Russian)
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Joanna Moreń
Translator at TheSoul Publishing
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Jonathan Shrank
Director, Distribution and Streaming Content Partnerships at TheSoul Publishing
업데이트
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Do your parents understand what you do at work? Let's find out how well the parents of TheSoul's team understand! Despina L. Brianna Pywar Enver Sattarov
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TheSoul Publishing님이 퍼감
Simply WOW. TheSoul's short-form content portfolio has already racked up 100 BILLION views in 2024. #contentcreator #digitalstudio #youtube #facebook #tiktok #instagram #snap #creatoreconomy
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💡 TheSoul's Victor Potrel joined Ian Shepherd for an engaging podcast conversation on the creator economy. Listen to episode here: https://lnkd.in/girej4_3 They dive into the strategies behind TheSoul's impressive growth including: ▶ How the company mastered both long-form and short-form video ▶ TheSoul's expansion into creator services ▶ And the exciting plans ahead for TheSoul's music division Victor also shares his journey from YouTube to Lego to TheSoul, offering unique insights into the evolving digital landscape. Whether you're a content creator, marketer, or just curious about the future of digital media, this episode is packed with valuable insights you won't want to miss. The Business of Creators is a podcast for content creators and everyone interested in the Creator Economy. On the show Ian Shepherd speaks with the pioneers shaping the industry and digs deeper to get the scoop on new ways to create, distribute and monetize content.
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Simply WOW. TheSoul's short-form content portfolio has already racked up 100 BILLION views in 2024. #contentcreator #digitalstudio #youtube #facebook #tiktok #instagram #snap #creatoreconomy
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TheSoul Publishing님이 퍼감
Lovely to be a part of such an interesting panel at my first The Children's Media Conference. Thank you Jodie Morris and Gary Pope for all of your hard work and prep in pulling this together!
Kids' Media | Digital Content Strategy | Audience Engagement | Global Distribution | Organisational Leadership | D&I Champion
Thinking back to last week at The Children's Media Conference and feeling grateful for the opportunity to spend time with so many brilliantly smart, thoughtful and genuinely lovely people from across our industry. I got to see some thought-provoking sessions, learn some new things... and hopefully managed to deliver a useful 60-mins of insightful discussion on digital distribution too 🤓 For those who missed it, our session 'Digital Distribution: Everything, Everywhere?' attempted to navigate the what, where and when of distribution & audience engagement in a highly fragmented media landscape - and to offer content creators useful tips on how to cut through the noise and grab kids' attention. Is it as easy as just putting everything, everywhere, all at once? (spoiler... the answer is no!) Amongst other things we discussed: 🔎 The importance of understanding your audience - investing time in identifying exactly who you're trying to reach, what matters to them, how they consume content etc. There are loads of freely available insights, newsletters, and thought leadership pieces that can help you - take the time to be informed. 🔮 Consider discoverability from the start - if you're in early development of a project, think about how you might be able to give your content an advantage when it comes to finding an audience e.g. are your stories answering a clear audience need? How might your characters exist in a multiplatform world? What could make it stand out? 💫 Be authentic - both in terms of your content (make your stories relatable and relevant to those you're trying to reach) and your platforms (create content that's tailored to work on specific platforms - don't just cut up episodes and hope they'll fly) 🖥 YouTube is a vital part of the mix if you want to reach kids. Around 400m children, globally, use YouTube every month. Make sure it's a part of your strategy. And take the time to understand Roblox (a huge platform - 77m daily users, 40% of whom are under 13) even if it's not something you're ready to jump into just yet. 🤝 Ensure alignment with stakeholders and partners when it comes to expectations and objective setting! Do you want to prioritise reaching mass audiences, or creating a dedicated fandom? Are you building a long term franchise, or hoping to make a quick buck on YouTube? Are you willing to invest in marketing? Have honest conversations up front and set realistic targets - it will make everyone happier. 🙏 Be patient! It takes time to build audiences and to build a successful IP - go in to things aware of the journey ahead, keep the faith, pace yourself, listen to your audience, respond to useful data, and don't expect overnight miracles. Thanks one last time to my excellent panel Kate Smith Nathan Wilkes Jonathan Shrank and Lydia Mossahebi and to our Exec Gary Pope - it was a pleasure to wake up early and power through Thursday morning with you all ☕ 🚀
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Today we announced our partnership with Sling TV to bring several of TheSoul Publishing’s globally popular brands to its FAST platform, Sling Freestream. To continue our expansion of delivering incredible content to viewers across the globe, TheSoul Publishing is now offering 5-Minute Crafts®, 123Go!, La La Life®, BrightSide, Slick Slime Sam, and TeenVee on Sling TV. Jonathan Shrank, Director, Distribution and Streaming Content Partnerships at TheSoul shared that "the partnership will enhance the already comprehensive offering of Sling TV and leverage our industry leading social media presence to bring new viewers to the provider."
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TheSoul Publishing announces the launch of World's Fair Communications, a new strategic communications company aimed at companies looking to elevate their reputations onto the global stage. With headquarters in Los Angeles, the company will be led by Craig Radow and Eric Schultz. TheSoul will also serve as a partner alongside Radow and Schultz, who have a combined four decades of experience in media and PR. "World's fairs celebrate innovation, forward-thinking, and accomplishment. Eric and I are thrilled to apply our communication expertise to brands that align with these ideals and aim to elevate their global reputation. For the last five years, it has been a privilege to work side by side with Artur Mamedov and the entire team at TheSoul Publishing and we are thrilled to extend this relationship in an exciting new way," shared Craig Radow, Co-founder of World’s Fair Communications. Check out the details through the link below...
TheSoul Publishing Launches International PR Agency
thesoul-publishing.com
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TheSoul Publishing님이 퍼감
Big news! We've launched a new STEM, Learning, and Education division! Led by longtime talent manager David Seelos who brings in his roster of top science creators, including Michael Reeves, William Osman, TheBackyardScientist, NileRed, Code Bullet, Emily the Engineer, Tom Stanton, and PeterSripol. Welcome to the team David, and thanks to Tubefilter for the piece! https://lnkd.in/dFWFHchm
Underscore Talent launches STEM division with Michael Reeves, William Osman, Emily the Engineer, and more (Exclusive) - Tubefilter
https://www.tubefilter.com
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What's next for the accelerating creator economy? What challenges lie ahead? Are short and long form content on a collision course? TheSoul's Victor Potrel shares his insight with Jade Beason on The Creator Project podcast and Jeff Barrett on the Shorty Awards’ It’s No Fluke podcast. Both conversations are a must listen for anyone interested in creating content and looking to build, scale, and monetize an audience. It's No Fluke: https://lnkd.in/gkWmrnNs The Creator Project: https://lnkd.in/gYpzSvHQ #itsnofluke #creatoreconomy #socialmedia #socialplatforms #contentcreator
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