Versace

Channing Tatum for Versace Eros Channing Tatum stars in the new Versace Eros campaign that debuts the collection’s latest eau de parfum pour homme, Eros Energy, that joins the existing Eros and Eros Flame fragrances. Channing is seen as Eros himself, the mythological God of love in all its glory, energy, passion, and intensity. Versace’s modern take pits Eros in a race against his own arrow, a race that continually challenges Eros to be better, mentally and physically stronger, and to achieve his previously unthinkable goals. The race travels through an epic landscape that changes to reflect the Eros family of fragrances; from the burst of speed at its opening for Eros Energy, through a waterfall representing Eros, and vast rocky terrain for Eros Flame. The dedication and passion of the film’s protagonist are shared by Channing Tatum himself, an actor, director, and producer whose creative drive has taken him to the top of his profession with roles across film genres. This fearlessness to challenge himself and give energy to his passions is fully in-keeping with the talent Versace champions, and Channing has been a member of Versace’s family since the late 1990s, and he has worn Versace to the MET Gala and attended the iconic Versace Fall-Winter 2024 fashion show in Los Angeles. This is his first Versace campaign and first as the lead talent for any fashion brand. #ChanningTatum #VersaceEros #VersaceFragrances #Versace

Versace Plaza 66, Shanghai Versace opens a pop-up boutique within Plaza 66, Shanghai. The space features a selection of styles from the current season Women’s and Men’s collections, as well as iconic Versace designs featuring enduring codes of the House. The pop-up’s aesthetic is in-keeping with that of Versace boutiques and shares a feeling of Italian opulence and craftsmanship. Off-white stucco walls enhance black and brushed gold metal fittings. White and pink terrazzo flooring features in a diamond motif that echoes that in Versace’s historic Milanese headquarters, the Versace Palazzo at Via Gesù 12. The pop-up is now open until October 30th on the B1 floor of Plaza 66, Shanghai, and features a full selection of ready-to-wear, bags, shoes, and accessories from the seasonal Versace Women’s and Men’s collections. #Versace

Versace and Limitless Innovation: Driving Innovation Together We are thrilled to share the success of the recent workshop hosted by Limitless Innovation for Versace, where we delved into the cutting-edge intersections of innovation and luxury. The event brought together industry experts, Versace employees, and pioneering scale-ups inside Palazzo Versace. We are proud of the insightful discussions and innovative ideas that emerged from this workshop. A heartfelt thank you to Limitless Innovation for their collaboration and to all our speakers and participants for making this event a success. At Versace, we are committed to innovation to drive transformation in the luxury industry.

As a founding supporter brand of the Fashion Product Prototyping course at Istituto Secoli Novara, Versace was honored to participate in the diploma awards ceremony. Our commitment to helping to grow and develop young talent while preserving Italian craftsmanship is key to our brand.   After receiving guidance from Versace mentors during dedicated lessons and visiting our production site in Novara, three outstanding students will now have the opportunity to put their newly-acquired knowledge into practice during a six-month internship. This experience will provide them with invaluable insights into the crucial role product prototyping plays in the fashion creation process.   Congratulations to these promising students, and new Versace Interns, on their achievement.

Versace Fall-Winter 2024 Campaign The Fall-Winter 2024 campaign is a spontaneous snapshot of Versace’s tailored rebellion. A curation of the collection depicting the season’s elevation with energy. Donatella Versace returns to Los Angeles with her family of next generation Versace women and men who appear in the iconic hallways and rooms of the Chateau Marmont hotel. Tensions between the collection’s luxurious craftsmanship, and its strong fashion point of view are put front and center in images and video from Mert & Marcus. “This campaign was shot at the Chateau Marmont in Los Angeles—the perfect place for the Versace clan to hang out. I love seeing our clothes in action on these amazing models, celebrating their different characters. You know they are having a great time! But like the Chateau, Versace keeps all their secrets.” — Donatella Versace The campaign is now at https://e-versace.com/FW24 #VersaceFW24 #VersaceKleio #VersaceMedusa95 #Versace

Channing Tatum is announced as the star of the Versace Eros fragrances campaign. The film and image campaign will be Channing’s first for Versace and revealed on August 6th.  “When I started modelling in the 2000s, Versace was the brand I always wanted to work with but never did, so this campaign feels extra special and personal to me. The Versace name has such a strong meaning to so many around the world, and to be a part of that legacy is a real privilege. Donatella is a true icon and friend, and I am so excited to see the reaction to what we’ve created together.” — Channing Tatum  “I loved working with Channing for this shoot. Not only does he look amazing, he also put his heart into this campaign and is one of the kindest and most charming men I have met. The perfect Versace man. There is no one better to embody Eros!” — Donatella Versace  Eros is Versace’s signature family of fragrances for men and an icon of Versace design that is defined by its invigorating scents and strong angular bottles featuring the House’s Greca and Medusa codes. A new eau de parfum pour homme is introduced in the campaign and will join the collection’s existing Eros, Eros Flame, and Eros Hero fragrances. #ChanningTatum #VersaceEros #VersaceFragrances #Versace

Versace has landed in Fortnite to immerse players in the world of the #VersaceMercury and give them the exclusive opportunity to wear the sneaker in-game for a limited time. Players of Murder Mystery, one of the most popular Fortnite Creative maps on the platform will be able to explore an archaeological dig site and compete to be the first to find the sneaker, a digital treasure that will provide them with special in-game rewards, throwing players into the spotlight for their round.  This is the latest in Versace's continued commitment to virtual worlds with Versace Mercury and follows a Snap AR experience and Bitmoji digital collection in June. Find and wear the sneaker in Murder Mystery from July 9th to 12th.  #Fortnite #Versace

Versace celebrates Pride Month at the Milan Parade Versace is committed to supporting the LGBTQIA+ community. Throughout Pride Month, we organized a series of webinars, a podcast and talks featuring internal and external guests to discuss the importance of allyship and showing support for the LGBTQIA+ community globally. Diversity & Inclusion is one of Versace’s core beliefs and, as part of our business strategy, we continue to nurture a more inclusive and understanding workplace, encouraging our colleagues to embrace our differences. Our Pride Month celebrations culminated in our active participation in the Milano Pride Parade. This year, we were honored to contribute as a sponsor to the organization of the parade and related events, in collaboration with CIG Arcigay Milano. On Saturday, June 29, over 100 of our colleagues, along with their loved ones, marched together in support of rights and equality.

We’ve all been eagerly awaiting the arrival of summer here at Versace, and there’s no better way to celebrate in our Italian HQs, in Milan and Novara, than with ice cream. It was an opportunity for employees to take a break together and treat themselves. This year we dedicated the packaging to Pride Month, as we continue to champion diversity and inclusion in all aspects of our business.

This Juneteenth, we are pleased to support UNCF (the United Negro College Fund), whose mission is to increase access to education and opportunities for students of color. Versace remains committed to the advancement of racial equity and justice.