Fendi

The Maison celebrates the launch of the Peekaboo Soft with window displays at select boutiques around the world. This season, Silvia Venturini Fendi has deconstructed the icon's silhouette in an exquisitely sumptuous leather, to carry close to the body. Indulge in the new interpretation of the icon, arriving tomorrow in boutiques and at Fendi.com.

Vittoria Ceretti embodies the spirit of the new Peekaboo Soft in campaign images photographed by Stephen Meisel. Drawing from the #FendiFW24 collection's sense of sumptuous comfort, Silvia Venturini Fendi has deconstructed the bag's iconic silhouette in an exquisite new leather, to carry close to the body. Indulge in the new interpretation of the icon, launching 17 September in boutiques and at Fendi.com.

Short-track speed skater Lin Xiaojun wore the #FendiPeekaboo and sneaker created with MAD Architects and their founding partner Ma Yansong for #FendiFW24. Lin was photographed on the Harbin Grand Theatre designed by MAD.

Relish in the details of the new By The Way in #FendiSelleria craftsmanship. Inextricably binding the stories of Fendi and the Eternal City, the new interpretation of the bag is made from soft, sensual Cuoio Romano leather with handmade macro stitches, a tradition taught to the Fendi family nearly a century ago by Rome's master saddlers.

A story of savoir-faire and Rome. The new interpretation of the By The Way bag is deconstructed in #FendiSelleria craftsmanship, taught to the Fendi family by the Eternal City's master saddlers nearly a century ago, while ready-to-wear by Kim Jones features the Immaculate Conception, courtesy of Chiesa di San Luigi dei Francesi, and Colossal Head of a Goddess, courtesy of Galleria Borghese. Discover #FendiFW24 new arrivals in boutiques and at Fendi.com.

Archival inspiration for the new everyday. Drawing from a 1990s silhouette, the Simply Fendi bag is now available in a variety of sizes, colours, and materials. Each bag is completed with the signature FF buckle in leather, positioned to be on display when worn over the shoulder. Discover #FendiFW24 in boutiques and at Fendi.com.

#FendiAmbassador Song Hye Kyo celebrated the Hong Kong Canton Road boutique opening wearing the #FendiPeekaboo Soft, the sumptuous new interpretation of the icon launching on 17 September, with a look from the #FendiFW24 collection.

Fendi celebrates the opening of the new boutique in the heart of Hong Kong’s bustling Canton Road, its façade reflecting the Maison’s headquarters in Rome.   Visit the boutique to be emersed in the Fendi universe and to discover the full Women’s and Men’s collections.

"A white sheet drying in the sun is at once very simple, very beautiful, and very evocative." – Silvia Venturini Fendi It’s more than a fragrance: it’s a state of mind. That of Silvia Venturini Fendi. Why not? The mantra of a lifetime and now a fragrance with simplicity as its manifesto. At once fresh and real, like a white sheet drying in the sun in the gardens of I Casali del Pino, the house in the Roman countryside where the Fendi family gathers on weekends. A sheet to wrap yourself in, like a childhood memory. Comforting, harmonious. In the midst of this freshness: a hint of spice, that of pink pepper from Brazil, lightly smoked by incense. Transparent, born from the warmth of beings. Sandalwood, balsamic and nuanced, frames the memory. It doesn’t say "never", it doesn’t say "always", it says "why not?" Discover Perché No from the #FendiFragrances collection now in boutiques and at Fendi.com.

The Maison celebrates Chinese Valentine's Day with Fendi Ambassador Song Yuqi, singer Caelan Moriarty, and a new capsule bursting with joyful colour across ready-to-wear, bags, shoes, and accessories for her and him. Discover the #FendiGifts selection including exclusive iterations of the Fendi Match sneaker, the Fendi Melon bag, and the iconic #FendiPeekaboo in select boutiques and at Fendi.cn.