ApnaKlub is Now in Gujarat! Expanding into Gujarat marks an exciting milestone for us at ApnaKlub. As we set our sights on Ahmedabad, Surat and Mehsana, our mission is clear: to empower local retailers with the best-in-class wholesale FMCG distribution, tailored to their unique needs. Here’s how we’re navigating the journey: 🌐 Understanding the Market: Entering Gujarat, our first market in West India, meant diving deep into the local retail landscape. We began by listening—conducting extensive surveys and speaking directly with over 500 retailers to uncover their challenges. This groundwork allowed us to onboard over 1,000 retailers without placing immediate orders, focusing on building awareness and trust. 🤝 Building Trust from Day One: Being a new brand in Gujarat, we faced lot of reluctance from Retailers to trust the product. Even though we had our local employees to help support us, the challenge was real. To overcome this, our sales and operations teams worked hard to deliver orders on time with all Genuine products. We welcomed the retailers into the ApnaKlub family with tokens of appreciation - creating the trust that we are in for a long-term mutually beneficial relationship!! Our Gujarat Taskforce from cross-functional teams helped address any issues faced on ground on Top priority - internal teams or external with our retailers. 🗣 Bridging the Language Gap: While Hindi is widely accepted, we recognise the importance of local dialects. To ensure a smooth experience, we introduced Gujarati as the fourth language option on our app, enabling retailers to navigate in their preferred language seamlessly. This is just the beginning. We’re here to transform retail in Gujarat, one partnership at a time. Thank you to our incredible team and the retailers who have trusted us on this journey! Together, we’re beating the odds and reshaping the future of retail. 💪 #ApnaKlubInGujarat #RetailRevolution #EmpoweringRetailers
ApnaKlub
Wholesale
Bengaluru, Karnataka 11,065 followers
Agar Irada hai Pakka, aur Ambition hai Strong! Toh Judenge Khwab, Milegi Kaamiyabi #AmbitionZindabad!
About us
At ApnaKlub, we are passionately committed to fueling the Ambition of Progressive Retailers. We believe that the retailer community forms the backbone of the Indian economy, and their ambitions will drive future growth. Our platform empowers these Progressive Retailers with business solutions like better margins, on-time deliveries etc. helping them optimize their profitability and enables their Ambitious journeys seamlessly. Our mission is to empower and encourage small business owners to set up and expand their hyperlocal businesses by giving equitable access to a large assortment of brands and SKUs, fairer prices, and reliability in supply.
- Website
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https://apnaklub.com/
External link for ApnaKlub
- Industry
- Wholesale
- Company size
- 501-1,000 employees
- Headquarters
- Bengaluru, Karnataka
- Type
- Privately Held
- Founded
- 2020
- Specialties
- wholesale, eCommerce, and retail
Locations
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Primary
Get directions
Bengaluru, Karnataka 560095, IN
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Get directions
Kalkaji Main Road
F-5, 2nd Floor
Delhi, DELHI 110019, IN
Employees at ApnaKlub
Updates
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Festive gifting in Bharat is booming! From sweets like Soan Papdi and dry fruits to chocolates, India’s gifting market has surged past $10 billion. Packaged sweets alone, like Soan Papdi, hit nearly $4 billion in 2023! At Apnaklub, we’re helping retailers cater to these evolving trends—whether it’s bulk orders for corporate gifting or curated assortments for close relations. With better packaging and extended shelf life, festive favourites are changing! This season, we’re excited to partner with brands looking to make an impact in emerging cities. Let’s create joyful moments together! 💬 hashtag#FestiveGifting hashtag#RetailGrowth hashtag#PartnerWithUs hashtag#ApnaKlub
CEO and Cofounder at ApnaKlub | Forbes Asia 100 to watch | Bloomberg New Economy Catalyst 2023
Gifting is big and getting bigger in Bharat! From Rakshabandhan to New Year, people are exchanging sweets like Soan Papdi, Besan Laddu, Rasgulla, dry fruits, treats, and chocolates to celebrate and strengthen their ties. Our festive gifting market stands at $10 billion + currently. Post-COVID, we have seen packaged sweets rise high, with Soan Papdi sales alone jumping to nearly $4 billion in 2023. Hygiene is a decisive factor, but so is the reduction in price caused by mass production, better packaging and longer shelf lives. Check out the shelf life of packaged soan papdi - it rose from as low as 30 days to 6 months in recent years. Moreover we see 2 very different purposes of gifting - Mandatory gifts that go to employees or acquaintances—premium-looking, budget-friendly bulk items like Haldiram’s sweets, chocolate packs, general merchandise items such as utensil sets. On the other hand, preferred gifting goes to family and close ones, where you try to cater to festive preferences and customs around auspicious-ness while wanting an element of delight. So traditional favourites like dry fruits lead the way, but we see interesting nuances. Eg: Metro cities accept salted and spicy flavours but emerging cities prefer plain variants —perhaps as a Kirana retailer cheekily told me - ‘the gift is a reflection of the relationship. Who wants a salty business partner?’. Chocolates, especially celebration packs, are emerging as versatile favourites. Last festive season alone, we saw a 140% surge in assorted chocolate sales. Retailers further cater to the delight element in this segment by creating assortments of interesting food items and snacks across a medley of imported and domestic brands. Looks are important! - the ubiquitous net bag and tray decoration is everywhere these days. Pretty printed tins and boxes which can be reused for storage are also increasingly visible. Bharat has its own evolving rules around gifting but the sense of service in any relationship is prominent. We find it gratifying to help deliver greater choice and margins to our retailers as they help serve these changes in their communities. At Apnaklub, we would love to partner with brands who are looking to make in-roads in the GT sector this festive season. We have a very unique in-store proposition going live. Please DM me if your festive strategy targets consumers in emerging cities and towns in North India. #FestiveGifting #RetailTransformation #BharatRetail #ConsumerInsights #GiftinginIndia #ApnaKlub
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At ApnaKlub, we don’t just observe trends, we observe the transition in consumer behaviour from sweets, the rise of premium gifting options like dry fruits to the surge in personal care and beauty essentials, we empower our 60,000+ retailers to not just meet the festive rush but to lead it as we are driven by data and insights. This is how we’re driving Bharat’s growth story, one festival at a time! What’s your take on the products that will shine this festive season? Let’s connect and discuss! #FMCG #Retail #FestiveSeason #ApnaKlub #GrowthStory #RetailersUnited
In this upcoming festive surge, these FMCG Trends are Shaping Bharat’s Market – As I reflect on my journey from managing large retail operations at Big Bazaar and Walmart India to co-founding ApnaKlub, one thing has always stood out: The transitionary period before the Festivals! Which is a transformative time every year. I am excited to share some trends which I observe every year firsthand. Festivals are all about sweets like Kaju Katli, Gulab Jamun, Soan Papdi, and Rasgulla and we’re seeing a 20-25% surge in sales for these.[FICCI] But while Soan Papdi continues to hold its place as a favourite, there’s a noticeable shift toward more premium gifting options like dry fruits—almonds, cashews, and pistachios for close family and friends, reflecting a willingness to spend more for loved ones. This is also the time when mothers, even with their busy schedules, take out time to prepare delicacies at home. There’s a beautiful revival of festive foods like Gujiyas, Shakkarparas, and Mathris. But with more women in the workforce—full or part-time, even in Tier 2 and 3 towns—there’s an increasing demand for quicker and more convenient options. Brands are innovating to meet this need, blending tradition with modern-day convenience. Then there are the snacks like Aloo Bhujia, Moong Dal and Chakli which become staples during festive gatherings. Sales in this category have jumped 15%, driven by brands like Haldiram’s and Balaji Wafers. [NielsenIQ.] Personal grooming becomes important during festivals. We’re noticing a 10-12% rise in the demand for Lux Soaps, Dove Shampoos, Colgate Toothpaste, Nivea Cream, and Fair & Lovely. Everyone wants to look and feel their best during celebrations. [Mintel.] And who can forget beauty essentials? Lakme Lipsticks, Maybelline Kajal, Lakme CC Cream, and Nail Polishes are must-haves, with sales jumping by 15-20%. [Euromonitor.] At ApnaKlub, we don’t just observe these trends; we harness them. By leveraging data and empowering over 60,000 retailers, we ensure they’re not just prepared for the festive rush—they’re ready to lead it. This is how we’re driving Bharat’s growth story from the grassroots up. What’s your take on the products that will dominate this festive season? Let’s discuss! #FMCG #Retail #FestiveSeason #SaawanTrends #ConsumerBehavior #ApnaKlub #DataDriven #KiranaStores
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What an incredible day it was as we celebrated ApnaDin 2024 with the emotion of “Safar Kamiyabi Ka, Saath Apno Ka!”, a true reflection of the passion, unity, and relentless ambition that drives Apnaklub forward. From the laughter-filled inaugural session hosted by the dynamic duo MOHD SAIF NAWAZ and Pranshuta Palo as Munna Bhai and Circuit to the inspiring words of our visionary founders Shruti Shruti, Manish Kumar, Ashutosh Kumar, and Gourav Das, the energy was infectious! Sandeep Dadwal, our HR Head, reminded us of the strength in our diversity and the power of our collective ambition in his motivational speech that truly resonated with everyone. We had so much fun with engaging activities, exciting performances by our talented team, and heartwarming recognition of our amazing achievers. A special shoutout to amazing achievers for their outstanding contributions – you truly make Apnaklub a powerhouse of innovation and growth. The day ended on a high note with a grand dinner where laughter, conversations, and connections flowed effortlessly. Thank you to every member of the Apnaklub family for making this day unforgettable. Together, we are unstoppable. Ambition Zindabad! #ApnaDin2024 #AmbitionZindabad #Apnaklub #FoundersDay #TeamCelebration #Unity #Innovation #Growth #Success #TogetherWeRise
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Meet Tanya Shah, one of the key players behind ApnaKlub’s expanding brand portfolio. Starting from scratch, Tanya has been pivotal in taking our consumer brands from concept to market, driving their distribution with a commitment to excellence that has ensured they reach customers across diverse markets. From identifying the right distribution channels to onboarding new partners, Tanya’s strategic foresight and collaborative leadership have laid the foundation for our brands to flourish. Her ability to build from the ground up and her resilience and adaptability have made her an essential cornerstone of our House of Brands team, continually pushing us toward new heights. At ApnaKlub, we’re proud of the talented individuals who make our mission possible. Tanya’s journey from 0 to 1 exemplifies the spirit of innovation and determination that defines our team. #DistributionExcellence #BrandGrowth #Leadership #ApnaKlub #RetailSuccess
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Financial inclusion is crucial to unlocking Bharat’s economic potential. While giants like PhonePe and Paytm dominate headlines, the real challenge lies with the millions of small businesses and kirana stores that quietly drive Bharat’s economy but remain underserved by traditional financial systems. What's holding them back? High operational costs and risks make small loans unattractive for banks. Retailers struggle with high interest rates, and the real challenge isn’t just lowering rates—it’s creating scalable solutions tailored to Bharat’s needs. Currently, only 10% of Indians have formal credit access (ET). Government initiatives like DPI help, but policies alone won’t bridge the gap. Traditional systems like PSUs lack flexibility in offering credit solutions, leaving grassroots businesses underserved. ApnaKlub uses data from 60,000+ retailers to offer tailored financial solutions, equipping them with the tools they need to grow. True change happens when organizations step in to make these businesses central to Bharat’s growth story. The Indian FMCG distribution market, served by ApnaKlub, is highly fragmented, with small shop sizes and limited assets, making it tough for retailers to access meaningful credit. ApnaKlub democratises the FMCG space, and equipping retailers to beat the space to compete against industry giants. Join Shruti Shruti today at the "Financial Inclusion: Value at the Bottom of the Pyramid" panel by Blume Ventures where she’ll discuss how fintech can make financial inclusion a reality for Bharat and how ApnaKlub is contributing to this mission. #FinancialInclusion #BharatEconomy #SMEs #FMCG #DigitalIndia #InclusiveGrowth #Fintech #CreditAccess #RetailInnovation
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As the festive season approaches, ApnaKlub is here to empower Kirana stores and small retailers across Bharat. With 35% of annual home care and gifting sales happening soon, we’re ensuring our partners are ready to meet the surge in demand. Together, let’s lead the retail transformation and make this season a success! #FestiveSeason #RetailTransformation #BharatRetail #ConsumerInsights
CEO and Cofounder at ApnaKlub | Forbes Asia 100 to watch | Bloomberg New Economy Catalyst 2023
As the rains gentle around us and the Saawan period ends, we’re transitioning into a season that’s more than just a series of celebrations for retailers. Bharat's fasting season is over and the feasting season is starting. From Rakshabandhan to Makar Sankranti, sales in this period will make and break brands and stores. Here’s what’s happening in different corners: Nearly 35% of annual home care sales and majority of gifting goods sales are expected to happen in the third quarter, driven by the Diwali cleaning and new year frenzy. We at ApnaKlub play a crucial role in ensuring that Kirana stores and small retailers have what they need to meet this surge in demand and are not struggling to source highly in-demand articles which are typically snapped up by prioritized customers. Second, there’s a noticeable shift in consumer behaviour. Consumers in Bharat continue to seek out products that offer value without compromising on quality. A new set of brands, regional in operational focus, have risen to the occasion, taking market share from larger brands who have focused on premiumization rather than the needs of this emerging median spend class. This trend is reshaping the market dynamics in Tier 2 and Tier 3 cities, typically playing on the notion that affordability is key. Sting, for example - priced at ₹20 - has outpaced premium brands like Red Bull, proving that smart pricing combined with quality continues to capture significant market share. But it’s not just about affordability; innovation is playing a critical role too. At the same time that Sting was sweeping stores, Lahori Zeera has captured minds and hearts with its very Bharat style savory soda drink (savory drinks are a very Indian phenom). As new formats like Q Commerce are emerging - riding on the premiums paid by large packs and new SKUs, ostensibly to reach a new market - the retail sector in Bharat is on the verge of a significant transformation. At ApnaKlub, we’re not just responding to these trends—we’re shaping them. By equipping retailers with the business intelligence and the data pipelines they need to participate in the emergence of new SKUs and new brands, we’re ensuring they’re well-positioned to thrive during this festive season. The Kirana juggernaut has been roused and we look forward to equipping them to win this season, year on year. #FestiveSeason #RetailTransformation #BharatRetail #ConsumerInsights #Tier2andTier3Cities #MarketShift #Qcommerce
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We're #hiring a new Assistant Team Lead in Dadri, Uttar Pradesh. Apply today or share this post with your network.
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🎉 Celebrating Ambition Zindabad at ApnaDin! 🎉 Today, we’re honouring the incredible team of experts who drive Apnaklub’s success in tier 2 and 3 cities across Bharat. Our diverse and dedicated employees are the true heroes behind our journey to becoming the leading distribution platform in these regions. 🌟 We’re also grateful to our visionary founders — Shruti Shruti, Manish Kumar, Ashutosh Kumar and Gourav Das —whose unwavering belief in our mission and relentless pursuit of excellence have been the cornerstone of our success. Each of them brings unique strengths and insights, making Apnaklub a powerhouse of innovation and growth. From all depths of Bharat, our team brings unparalleled expertise and passion. Together, we celebrate their relentless ambition and the milestones we’ve achieved. Here’s to our phenomenal team and many more years of growth and success! 🚀💼 #ApnaDin #AmbitionZindabad #Apnaklub #TeamCelebration #DistributionLeadership #Tier2Cities #Tier3Cities #BharatExperts #Founders #Leadership
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We're #hiring a new Team Lead in Amritsar, Punjab. Apply today or share this post with your network.