Singular

Upgrading your MPP? You're not the first, and you won't be the last. Ciao Games transitioned over 30 games. And it wasn't as hard as you might think. "We switched to Singular from another platform, and the transition has been seamless. It was intuitive to start using and has quickly allowed us to track the data of our games quickly and effectively. The experience has been enhanced by the excellent customer support we have received." - Mert Cevheroğlu, User Acquisition Manager

Just 1 tiny change in your subscription app onboarding could boost conversions 5X ... You'll get 80% of your trials or sign-ups in the first couple minutes after install, says Aperture CEO Hannah Parvaz. So you HAVE to include a paywall or a trial wall in the first few minutes on onboarding! For more, check out Singular's recent webinar on winning Q4.

Best support. Best usability. Most likely to be recommended. "We implemented Singular to take our tracking to the next level for both organic and paid marketing efforts. The platform has been easy to use, and we will continue to scale its use as our marketing efforts expand." - Andrea Mello, Marketing Lead

Such an awesome chat today on Q4 app marketing! Here are just a few of the highlights, focusing on ... >>not blowing all your budget instantly >> not panicking :-) >> what you need in your plan >> diversifying spend (and measurement!) >> what needs to happen to conversion rate >> finding pockets of affordability >> auditing your first-time user experience >> what you need to prepare in advance >> anti-influencer campaigns >> re-engagement Thank you Hannah Parvaz, Sherwin Su, Mark Menery, and Janos Perei for all your insights! And thank you Aperture, Reddit, Inc., Dataseat (Now part of Verve), and SYBO for sharing them for a morning! (To get all the insights, check the Singular website for the on-demand version.)

Don't miss it. Or, we should say ... ¡No te lo pierdas!

Q4 is the "golden quarter." It's when you make it or break it. How can you dominate growth in Q4 2024? We're doing a 3-part webinar series THIS WEEK with 12 experts on: - top wins & fails - breaking through the noise - re-engaging existing players, customers, users We'll share data on why Q4 is different. Talk about strategies to win even when ads are expensive. Share a bunch of things to avoid because they lead to failure. And have a lot of fun and a bit of humor while doing it all! People involved in this massive 3-day webinar extravaganza include: - Hannah Parvaz - Mark Menery - Janos Perei - Sherwin Su - Lisi Gardiner - Jane Davydkina - Shamanth M. Rao - Ryan Ondriezek PSD - Paul Kovalski - Cristina Marcos - Kellie Collins - and our MC, John Koetsier Join us: https://lnkd.in/guGzra-p

"Bad ads are spam. Good ads are content." We just had our first-ever webinar just for India, with Shruti, Simon from AppTweak, Sudeep, Charu, and Arif Ehsan, who leads digital marketing for Domino's in India. This is just 1 of the insights from that webinar. This particular gem was mentioned by Sudeep Singh, who leads growth for Moloco, and he's quoting Siddharth Jhawar, General Manager for Moloco India. As they say, sometimes the way to understand what works is to understand what doesn't work. Bad ads suck for everyone: - they don't convert - they downgrade the app they appear in - they waste user attention Good ads are content: - they're interesting - they capture attention - they amuse - they engage ... and all of that helps them to actually do what they're really intended to do in the first place: CONVERT.

Are we forgetting the most important topic in game marketing? We talk a lot about CPI, CPA, core loops, targeting, engagement, and retention. But we talk far too little, says Google's Mariusz Gąsiewski, about PLAYER MOTIVATIONS. Player motivations are personal. They're also cultural. And they impact not just what kinds of games people pick, but also how they play them. For example, Mariusz Gąsiewski says, social games where friends play together are much more popular in Asian countries such as India, Philippines, Vietnam. People are having fun, sure. But they're also spending time with friends ... making the time twice as valuable.

⭑ ⭑ 5 ways to ensure you have the right North Star metric ⭑ ⭑ 1. It's core to the value you provide 2. It's core to why your customers/users/players stay 3. It's not something you can game or gimmick 4. It's connected to revenue 5. It's something your entire team can get behind “This is a metric that represents both what the customer wants — they’re getting value, so they’re coming back — and it also represents what the business wants: they want that usage," says Hannah Parvaz in our latest Growth Masterminds. "It’s really important that you’re balancing both of these.”

Want to master Apple Search Ads? Here's how: 1. join the new SplitMetrics Apple Search Ads Day 2. learn about multi-placement ad strategies, custom product pages, scaling to new markets, optimization, and automation 3. go do it all We're super-pumped to be part of this 3-hour, 7-session, 10-speaker event. Our own CTO, Eran Friedman, is speaking, and so are tons of other smart, engaging, and insightful user acquisition experts. Join us! https://hubs.li/Q02M48L60