Follow in market seasonal game plans, this position is to support the executions of brand and product marketing campaigns in all areas, like digital, social, media, PR, retail marketing, trade marketing programs, community events to drive brand awareness, engagement and conversion.
Job Responsibilities
Support Senior Marketing Specialist in planning and executing all Go-to-Market (GTM) plans and respective activations.
Co-ordindate with other functions, e.g. Merchandising, Operations and Commercial teams to implement GTM plans for different sales channels.
Co-ordindate with Commercial functions to develop and execute sales promotion plans.
Liaise with vendors for promotional materials production.
Manage marketing inventory for PR seeding and marketing activations.
Assist in marketing assets preparation for PR and media plan usage.
Assist in PR exposure monitoring.
Support product launch events, brand and trade marketing activations.
Support Marketing administrative and operations from time to time.
Support other ad-hoc projects as assigned by Manager/Marketing Head.
Requirements:
Bachelor’s degree in PR, Marketing or related disciplines
Minimum 2 years of marketing experience with hands-on PR, events and trade marketing experience
Self- motivated with excellent communication and interpersonal skills
Outgoing, creative, adaptable, high learning agility
Well-organized, enjoy working in fast paced organization
Good command of both written and spoken English and Chinese
Experienced in sports and retail industry are the advantages
Seniority level
Entry level
Employment type
Full-time
Job function
Sales and Marketing
Industries
Sporting Goods Manufacturing
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